Saturday December 14, 2019
Home Lead Story Samsung India...

Samsung India Sells 5 mn Galaxy A Phones in Just 70 Days

Samsung continued in the second position with a YoY decline of 4.8 per cent in the first quarter of this year

0
//
samsung, tablet folded phone
The new Samsung S10 phones are displayed Feb. 20, 2019, in San Francisco. Samsung is hailing the 10th anniversary of its first smartphone with three new models that it hopes reverses a sales slump in an industry recycling the same ideas. VOA

Sending a strong message to its Chinese rivals, Samsung on Tuesday said it sold record number (five million) of Galaxy A series phones in just 70 days, starting March 1, achieving $1 billion revenue.

Samsung India has launched six models in the Galaxy A series — Galaxy A50, A30, A20, A10, A70 and A2 Core.

“Our aim is to make Galaxy A series a $4-billion brand in India this year. We are now on track to exceed our target,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice-President, Samsung India, told IANS. “2019 will be a record year for us,” he remarked.

Samsung set itself a target of launching one Galaxy A smartphone every month — beginning March till June.

While the Galaxy A70 was launched in April at Rs 28,990, the South Korean tech giant is now gearing up to unveil Galaxy A80 with a rotating triple camera system and a full-screen display.

“The pre-booking of the Galaxy A80 is likely to start this month, while the phone may be launched early next month,” Singh said, adding a launch date for the phone in India is yet to be finalised.

samsung
Samsung’s ultimate goal is create a smartphone with all of sensors embedded beneath the screen. Pixabay

According to a report by the International Data Corporation (IDC) on Monday, Chinese smartphone maker Xiaomi maintained its leadership position in the Indian smartphone market in the first quarter of 2019, growing 8.1 per cent year-on-year.

Samsung continued in the second position with a YoY decline of 4.8 per cent in the first quarter of this year, the report said.

However, in the premium segment, Samsung regained the top spot after losing out to Chinese smartphone maker OnePlus for three quarters in a row, Counterpoint Research said last week.

Also Read- San Francisco Bans Use of Face Recognition Software by Police

The initial uptake for the Galaxy S10 series drove Samsung to the leadership position in the premium segment, said the market research firm. The company is now upbeat about sales of the galaxy A series and the online-exclusive M-series.

“Among the six Galaxy A phones, the Galaxy A50 is selling much faster than our expectations. We are ramping up supply to meet the increasing demand,” Singh said. (IANS)

Next Story

Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

0
Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)