Thursday August 16, 2018
Home Lead Story Samsung Ships...

Samsung Ships 9.9mn Smartphones in India, Catches up With Xiaomi in Q2 2018

In the first quarter of 2018, Xiaomi shipped over nine million units, giving it a market share of just over 31 percent. Samsung, with a 26.2 per cent share, shipped just under 7.5 million smartphones

0
//
11
The Samsung 6.4-inch Note 9 comes in four colours and two variants -- 6GB RAM and 128GB in-built internal memory (expandable up to 512GB) and 8GB RAM with 512GB ROM that can be expanded up to 1TB with an additional 512GB microSD card -- a delight for the gamers and heavy-duty users.
The Samsung 6.4-inch Note 9 comes in four colours and two variants -- 6GB RAM and 128GB in-built internal memory (expandable up to 512GB) and 8GB RAM with 512GB ROM that can be expanded up to 1TB with an additional 512GB microSD card -- a delight for the gamers and heavy-duty users.
Republish
Reprint

Making a strong comeback, Samsung shipped 9.9 million smartphones in India in the second quarter of 2018, registering almost 50 per cent annual growth rate — its best since the fourth quarter of 2015, Singapore-based market research firm Canalys said on Thursday.

Chinese handset maker Xiaomi also shipped 9.9 million smartphones and this is the best quarter either vendor has had in the country, said the report.

Together, the two companies now account for 60 per cent of total shipments in India — up from 43 per cent a year ago.

“Samsung is hitting back. It has launched devices pitted directly against Xiaomi’s portfolio and is focusing on its cameras and imaging capabilities with ‘Portrait Dolly’ and ‘Background Blur Shape’ functions,” said TuanAnh Nguyen, Analyst at Canalys.

Samsung “J2 Pro” was the top model in the second quarter, with 2.3 million units shipped in India.

In comparison, Xiaomi shipped 3.3 million of its “Redmi 5A” device.

“Despite Xiaomi’s growing popularity in India, Samsung will remain the first choice for consumers. Its technological prowess and supply chain mastery will continue to give it an edge over Xiaomi for the foreseeable future,” the report noted.

In line with these performances, overall shipments in India grew by 22 per cent, to just under 33 million units.
In line with these performances, overall shipments in India grew by 22 per cent, to just under 33 million units. (Wikimedia Commons)

Meanwhile, Xiaomi more than doubled its shipments, albeit from a modest base.

Another Chinese player Vivo took the third place while OPPO came fourth, with shipments of 3.6 million and 3.1 million, respectively.

In line with these performances, overall shipments in India grew by 22 per cent, to just under 33 million units.

“Volume is not the only strategy in India. Samsung and Xiaomi often distract from the opportunities that India has to offer smaller and leaner smartphone vendors looking for additional business opportunities. The climate is right for businesses to realign and re-enter the market,” said Rushabh Doshi, Research Manager at Canalys.

Also Read: Corning’s New Gorilla Glass 6 Will Let Your Phone Survive 15 Drops

In the first quarter of 2018, Xiaomi shipped over nine million units, giving it a market share of just over 31 percent.

Samsung, with a 26.2 per cent share, shipped just under 7.5 million smartphones.

In the second quarter, Apple’s iPhone shipments to India fell by about 50 per cent but its paring back of distributor partners and move to a “brand-first, volume-next” strategy would reap rewards as it will ensure better margin per device, said the report. (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Samsung or Xiaomi: What rules the Indian Smartphone market? Find out here!

0
smartphone market in India
Samsung or Xiaomi: What is ruling Indian smartphone market more India? Image: Pixabay

Smartphone market in India is confused! A market research firm International Data Corporation (IDC) on Monday crowned Chinese smartphone maker Xiaomi with a market share of 29.7 per cent and placed Samsung in the second spot with a share of 23.9 per cent.

Earlier, two global research firms — Hong Kong-based Counterpoint Research and Singapore-based Canalys — in the end of July gave Samsung bigger or almost identical market share with Xiaomi in Q2 2018.

According to IDC’s latest “Quarterly Smartphone Tracker”, approximately one out of three smartphones sold in India was a Xiaomi device in Q2 2018.

Xiaomi, Indian smartphone market
According to IDC’s latest “Quarterly Smartphone Tracker”, approximately one out of three smartphones sold in Indian smartphone market was a Xiaomi device in Q2 2018. Image: Wikimedia Commons

The quarter also marked the first time a smartphone brand (Xiaomi) shipped nearly 10 million units within three months.

Xiaomi also continued to be the number one smartphone vendor in the online smartphone market with 55.6 per cent market share, for the seventh consecutive quarter, said the report.

“Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India and I believe we will become an even bigger part of people’s lives,” said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

According to IDC, four out of the top five smartphones in Q2 2018 were Xiaomi smartphones — Redmi 5A, Redmi Note 5 Pro, Redmi Note 5 and Redmi 5 — accounting for 26 per cent of overall smartphone shipments.

The Indian smartphone market saw an overall healthy growth of 20 per cent, with a total of 33.5 million units being shipped.

Also read about the latest smartspeaker in marketSamsung Galaxy Home Smart Speaker: A Mix of Elegant design and Surround Sound delivered by Six Built-in Speakers.

However, in late July, Hong Kong-based research firm Counterpoint Research said South Korean firm Samsung reclaimed the top spot in the second quarter in India with 29 per cent share against Xiaomi’s 28 per cent. According to Singapore-based market research firm Canalys, Samsung shipped 9.9 million smartphones in India in the second quarter of 2018, registering almost a 50 per cent annual growth rate — its best since the fourth quarter of 2015,

Chinese handset maker Xiaomi also shipped 9.9 million smartphones and this is the best quarter either vendor has had in the country, said the report. Samsung “J2 Pro” was the top model in the second quarter, with 2.3 million units shipped in India.

According to IDC, in the online segment, Huawei with strong shipments of its Honor branded phones climbed to second position with an all-time high of 8 per cent share in online segment in 2Q 2018.

“The market, however, is seeing rapid consolidation at the top end, as the top 5 vendors made up 79 per cent of the smartphone market in 2Q18, marginalising smaller brands,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India. (IANS)