Tuesday March 26, 2019
Home Lead Story Samsung Ships...

Samsung Ships 9.9mn Smartphones in India, Catches up With Xiaomi in Q2 2018

In the first quarter of 2018, Xiaomi shipped over nine million units, giving it a market share of just over 31 percent. Samsung, with a 26.2 per cent share, shipped just under 7.5 million smartphones

0
//
Samsung
Samsung.

Making a strong comeback, Samsung shipped 9.9 million smartphones in India in the second quarter of 2018, registering almost 50 per cent annual growth rate — its best since the fourth quarter of 2015, Singapore-based market research firm Canalys said on Thursday.

Chinese handset maker Xiaomi also shipped 9.9 million smartphones and this is the best quarter either vendor has had in the country, said the report.

Together, the two companies now account for 60 per cent of total shipments in India — up from 43 per cent a year ago.

“Samsung is hitting back. It has launched devices pitted directly against Xiaomi’s portfolio and is focusing on its cameras and imaging capabilities with ‘Portrait Dolly’ and ‘Background Blur Shape’ functions,” said TuanAnh Nguyen, Analyst at Canalys.

Samsung “J2 Pro” was the top model in the second quarter, with 2.3 million units shipped in India.

In comparison, Xiaomi shipped 3.3 million of its “Redmi 5A” device.

“Despite Xiaomi’s growing popularity in India, Samsung will remain the first choice for consumers. Its technological prowess and supply chain mastery will continue to give it an edge over Xiaomi for the foreseeable future,” the report noted.

In line with these performances, overall shipments in India grew by 22 per cent, to just under 33 million units.
In line with these performances, overall shipments in India grew by 22 per cent, to just under 33 million units. (Wikimedia Commons)

Meanwhile, Xiaomi more than doubled its shipments, albeit from a modest base.

Another Chinese player Vivo took the third place while OPPO came fourth, with shipments of 3.6 million and 3.1 million, respectively.

In line with these performances, overall shipments in India grew by 22 per cent, to just under 33 million units.

“Volume is not the only strategy in India. Samsung and Xiaomi often distract from the opportunities that India has to offer smaller and leaner smartphone vendors looking for additional business opportunities. The climate is right for businesses to realign and re-enter the market,” said Rushabh Doshi, Research Manager at Canalys.

Also Read: Corning’s New Gorilla Glass 6 Will Let Your Phone Survive 15 Drops

In the first quarter of 2018, Xiaomi shipped over nine million units, giving it a market share of just over 31 percent.

Samsung, with a 26.2 per cent share, shipped just under 7.5 million smartphones.

In the second quarter, Apple’s iPhone shipments to India fell by about 50 per cent but its paring back of distributor partners and move to a “brand-first, volume-next” strategy would reap rewards as it will ensure better margin per device, said the report. (IANS)

Next Story

Samsung to Launch its First 5G Smartphone in Market in April

South Korea's three mobile carriers have been preparing to roll out their commercial 5G service for Samsung's smartphone built for the high-speed network

0
Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

Samsung on Thursday said it will release its first 5G smartphone in the first week of April in South Korea, making it the world’s first mobile device with the next-generation network capability.

The South Korean tech giant said Galaxy S10’s 5G model will go on sale on April 5, without a pre-order programme, Yonhap news agency reported.

Though Samsung did not disclose the price, it is expected to cost around 1.5 million won ($1,332) in the domestic market, according to industry sources.

Samsung, Apple
Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

On Monday, the state-run National Radio Research Agency said Galaxy S10’s 5G model has passed signal verification test, giving the green light for its launch in the South Korean market.

South Korea’s three mobile carriers have been preparing to roll out their commercial 5G service for Samsung’s smartphone built for the high-speed network.

Also Read- NASA Partnering with 10 Start-ups to Develop New Technologies For Space

Samsung’s schedule is about a week earlier than the US carrier Verizon’s plan to launch its first 5G smartphone service on Motorola’s MotoZ3, essentially a 4G phone with a special attachment that gives it 5G capability, in Chicago and Minneapolis on April 11. (IANS)