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Multi-camera Phones by Samsung May Spoil Diwali of Chinese Players

It is a good move from Samsung to tap into the camera territory

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Samsung unveils Galaxy A9 with 4-rear camera, in India next month Flickr
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In February, DJ Koh, President and CEO of IT and Mobile Communications Division, Samsung Electronics, changed his strategy for the Indian market once he saw Chinese players getting the upper hand on innovations in some smartphone components — and camera was one of those.

Geared up to alter the course of the mid-price segment market in India — a space that is currently flooded with Chinese variants — Koh on Thursday announced the Samsung “Galaxy A7” with three-rear camera system.

What is more, the next Samsung smartphone, the “Galaxy A9”, will bear a monster four-rear camera system.

The Galaxy A7 will be strategically priced below the Rs 30,000 price segment for India — a space currently dominated by the likes of Xiaomi.

The triple camera system in “Galaxy A7” has a 24MP AF lens, an 8MP “Ultra Wide” lens (F2.4) and a 5MP “Depth” lens. With the 24MP lens and Depth Lens, the Galaxy A7’s “Live Focus” feature lets users control the depth of field by allowing them to adjust the “bokeh” effect for better photos.

Samsung
Koh started working on the new game plan for India earlier in 2018.

“This is a good move by Samsung. Being a vertically-integrated company, it will look forward to leverage its strength in semi-conductor segment by bringing in new features to its consumer products, including smartphones,” Tarun Pathak, Associate Director at Counterpoint Research, told IANS.

“As Chinese players continue to be aggressive, Samsung needs to reduce the time within which it packs features in smartphones and bring those to the end users,” he suggested.

Koh started working on the new game plan for India earlier in 2018.

“Since February this year, I have changed my strategy for the Indian market as the competition got tough and terrain harsh. We dominated in some areas while struggle in some during the course.

“You will see devices coming from us in the mid-segment space with flagship features and functionalities that will delight our customers in India,” he said on the sidelines of Samsung’s premium Note 9 smartphone launch in Gurugram in August.

According to Jaipal Singh, Associate Research Manager, Client Devices, IDC India, entering the smartphone camera war is a strategic move on Samsung’s part.

Samsung
DJ Koh, President and CEO of IT and Mobile Communications Division, Samsung Electronics. (IANS)

“This is important especially when camera is deciding a level-playing field for most of the players. Camera is now the focus for building Artificial Intelligence (AI) use cases and players are doing a lot around camera, like Huawei that brought P20 Pro with triple rear camera system this year and received rave reviews,” Singh told IANS.

On October 11, Samsung will launch their first four-rear camera system device A9 in the premium segment (above Rs 30,000).

Samsung dominated the premium smartphone segment in India in the first half of 2018 with almost half the market share, said a CyberMedia Research (CMR) report last week.

Samsung (48 per cent) was followed by Chinese smartphone player OnePlus, which grabbed the second spot with 25 per cent share, and Apple with 22 per cent share. One in two premium smartphones shipped in the first half of 2018 was a Samsung device.

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Koh has now doubled down on his efforts to dominate the smartphone camera war in India.

“Samsung has been doing well in the premium segment with respect to bringing innovative features in India. With a new triple camera smartphone, it has signalled that these features can be brought faster into the mid-price segment than the competitors,” Pathak noted.

“It is a good move from Samsung to tap into the camera territory,” added Singh. (IANS)

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Samsung Set To Unveil A New Galaxy Series Phone In India

Samsung India last month launched Galaxy A7

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Samsung
Samsung unveils Galaxy A9 with 4-rear camera, in India next month Flickr

Taking on camera-centric Chinese smartphone players head on, Samsung on Thursday introduced Galaxy A9 — its first smartphone with quadruple primary (rear) camera system.

The South Korean giant will announce the price during the India launch of the device in November.

A major highlight of the device is its vertically stacked four cameras consisting of an 8MP ultra-wide sensor, a 24MP main sensor, a 5MP depth sensor and a 10MP telephoto sensor at the back.

On the front, the smartphone features a 24MP camera.

Samsung
The Samsung galaxy note 9. Flickr

“We’re now introducing cutting-edge technology across all our products and not just the flagships.

“As a global leader in the smartphone innovation, we understand the demand for innovation in a world driven by visual communication,” DJ Koh, President and CEO of IT and Mobile Communications Division at Samsung Electronics, told reporters here.

There’s a rear-mounted fingerprint sensor, face recognition support and a 3800mAh battery with Quick Charge 2.0 technology.

The Samsung Galaxy A9 sports a 6.3-inch full-HD+ sAMOLED display with a 19:9 aspect ratio.

The handset is backed by a Qualcomm Snapdragon 660 processor, coupled with 128GB internal storage that can be further expanded. It comes in 6GB and 8GB RAM variants.

Samsung
The triple camera system has a 24MP AF lens, an 8MP “Ultra Wide” lens (F2.4) and a 5MP “Depth” lens. (VOA)

The Galaxy A9 features digital assistant Bixby, Samsung Pay and Samsung Health.

The device comes in Caviar Black, Lemonade Blue and Bubblegum Pink colours and a 3D Glass-curved back.

The Galaxy 9 will be available in select markets including India from November.

Also Read: Huawei Honor Set To Launch Honor 8X

Samsung India last month launched Galaxy A7 with triple rear cameras for Rs 23,990 in blue, black and gold colours.

The Galaxy A7 sports 24MP main + 5MP live focus + 8MP ultra-wide sensors at the rear and a 24 MP selfie shooter. (IANS)