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Multi-camera Phones by Samsung May Spoil Diwali of Chinese Players

It is a good move from Samsung to tap into the camera territory

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Samsung to conduct research to help reduce stress in school kids. Flickr
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In February, DJ Koh, President and CEO of IT and Mobile Communications Division, Samsung Electronics, changed his strategy for the Indian market once he saw Chinese players getting the upper hand on innovations in some smartphone components — and camera was one of those.

Geared up to alter the course of the mid-price segment market in India — a space that is currently flooded with Chinese variants — Koh on Thursday announced the Samsung “Galaxy A7” with three-rear camera system.

What is more, the next Samsung smartphone, the “Galaxy A9”, will bear a monster four-rear camera system.

The Galaxy A7 will be strategically priced below the Rs 30,000 price segment for India — a space currently dominated by the likes of Xiaomi.

The triple camera system in “Galaxy A7” has a 24MP AF lens, an 8MP “Ultra Wide” lens (F2.4) and a 5MP “Depth” lens. With the 24MP lens and Depth Lens, the Galaxy A7’s “Live Focus” feature lets users control the depth of field by allowing them to adjust the “bokeh” effect for better photos.

Samsung
Koh started working on the new game plan for India earlier in 2018.

“This is a good move by Samsung. Being a vertically-integrated company, it will look forward to leverage its strength in semi-conductor segment by bringing in new features to its consumer products, including smartphones,” Tarun Pathak, Associate Director at Counterpoint Research, told IANS.

“As Chinese players continue to be aggressive, Samsung needs to reduce the time within which it packs features in smartphones and bring those to the end users,” he suggested.

Koh started working on the new game plan for India earlier in 2018.

“Since February this year, I have changed my strategy for the Indian market as the competition got tough and terrain harsh. We dominated in some areas while struggle in some during the course.

“You will see devices coming from us in the mid-segment space with flagship features and functionalities that will delight our customers in India,” he said on the sidelines of Samsung’s premium Note 9 smartphone launch in Gurugram in August.

According to Jaipal Singh, Associate Research Manager, Client Devices, IDC India, entering the smartphone camera war is a strategic move on Samsung’s part.

Samsung
DJ Koh, President and CEO of IT and Mobile Communications Division, Samsung Electronics. (IANS)

“This is important especially when camera is deciding a level-playing field for most of the players. Camera is now the focus for building Artificial Intelligence (AI) use cases and players are doing a lot around camera, like Huawei that brought P20 Pro with triple rear camera system this year and received rave reviews,” Singh told IANS.

On October 11, Samsung will launch their first four-rear camera system device A9 in the premium segment (above Rs 30,000).

Samsung dominated the premium smartphone segment in India in the first half of 2018 with almost half the market share, said a CyberMedia Research (CMR) report last week.

Samsung (48 per cent) was followed by Chinese smartphone player OnePlus, which grabbed the second spot with 25 per cent share, and Apple with 22 per cent share. One in two premium smartphones shipped in the first half of 2018 was a Samsung device.

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Koh has now doubled down on his efforts to dominate the smartphone camera war in India.

“Samsung has been doing well in the premium segment with respect to bringing innovative features in India. With a new triple camera smartphone, it has signalled that these features can be brought faster into the mid-price segment than the competitors,” Pathak noted.

“It is a good move from Samsung to tap into the camera territory,” added Singh. (IANS)

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Samsung To Undertake Research To Help Reduce Stress in Kids

Every Samsung Smart Class is equipped with an interactive Samsung Smartboards, Samsung tablets, a printer, Wi-Fi connectivity and power backup

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Samsung to conduct research to help reduce stress in school kids.

Samsung India is set to undertake a two-year research to find out how to enhance learning outcomes for middle school students in India and how their stress levels can be reduced, the company said on Monday.

Named as the MyDream project, the study is in collaboration with UNESCO MGIEP (Mahatma Gandhi Institute of Education for Peace and Sustainable Development) and Navodaya Vidyalaya Samiti.

The study will determine how project-based and socio-emotional learning (SEL) can be used to drive learning outcomes of students as defined by their mathematics and science scores and also to reduce their stress levels.

“Samsung is proud to partner with UNESCO-MGIEP and Navodaya Vidyalaya Samiti on this ground-breaking research that seeks to transform education that will empower children with skillsets for the 21st century,” said Peter Rhee, Corporate Vice President, Samsung India, in a statement.

The study, will be conducted in 64 Jawahar Navodaya Vidyalaya schools, where Samsung already operates a Samsung Smart Class.

“Through the My Dream project, we want to build intellectually and emotionally resilient young people. We seek to make learning fun and stress free, and training young people to be mindful, empathetic and compassionate,” said Anantha K Duraiappah, Director, UNESCO-MGIEP.

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Representational image. Pixabay

“This research project will help us understand how learning outcomes for students can be improved and how their stress levels can be mitigated. This partnership will pave way for not just an impact in India, but a global one,” he added.

At the end of the study, a comprehensive report and recommendations will be submitted to the Ministry of Human Resource Development, Government of India.

Separately, Samsung also announced a partnership with the Andhra Pradesh Government, to set up Samsung Smart Class at 14 government colleges across Andhra Pradesh, the statement said.

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The 14 Samsung Smart Class will deliver 200 hours of courses such as Bachelors of Education (B.Ed) and Diploma in Education (D.Ed).

Samsung Smart Class is currently available at 652 Jawahar Navodaya Vidyalaya schools, 28 Government schools in Tamil Nadu and three Delhi Police Public Schools, taking the total number of Samsung Smart Class in India to 683.

Every Samsung Smart Class is equipped with an interactive Samsung Smartboards, Samsung tablets, a printer, Wi-Fi connectivity and power backup. (IANS)