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Samsung to Supply Auto Chips to Audi

The neural processing unit can also promptly and accurately process various data, including drivers' voice, face and movements to provide optimized information

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Samsung, speaker
Samsung files new patent application for 3D displays.

Samsung Electronics Co. said on Thursday it has clinched a deal with German carmaker Audi AG to supply automotive processors designed for in-vehicle information and entertainment systems.

The South Korean chipmaker, which first showcased the automotive chip brand in October 2018, said the Exynos Auto V9 will be utilised for in-vehicle infotainment (IVI) solutions for Audi cars, which deliver various information, as well as entertainment content, Yonhap news agency reported.

Through the IVI solution running on Exynos Auto V9, drivers will obtain details on conditions of automobiles on a real-time basis.

The Exynos Auto V9 will enable the IVI solution to control six displays at the same time and support up to 12 cameras, Samsung said.

Samsung
Samsung.

With three graphics processing units, it is capable of running multiple applications simultaneously, it added.

The neural processing unit can also promptly and accurately process various data, including drivers’ voice, face and movements to provide optimized information.

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Samsung said it will continue to release various automotive chips down the road for other functions, including the Advanced Driver Assistance System that warns drivers of potential threats. (IANS)

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Realme, Samsung Have Lowest Return Rates Among All Smartphone Brands in India

When it comes to reliability, Realme users rank their smartphones high (90 per cent), followed by Samsung (88 per cent) and Vivo (87 per cent)

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Chinese handset maker Realme and South Korean major Samsung have the lowest return rates among all smartphone brands in India, a survey by CyberMedia Research (CMR) said on Thursday.

The “CMR MICI” survey that included 4,000 smartphone owners across top eight Indian cities, focused on smartphone purchase process, key smartphone specs of priority, as well as issues with post-sales service, including repairs or replacements.

“The return rates in smartphone brands provide a measure of consumer satisfaction with their current brand and, in turn, implies that the brands have been able to excel in meeting consumer expectations. Our survey findings report the lowest return rate for brands, such as Realme and Samsung, in comparison to the prevailing industry average,” Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, said in a statement.

The lowest return rates are determined by the first visit to the brand’s service centre within the first six months of purchase, for either repair or replacement, by both online as well as offline buyers.

Around three per cent of the total smartphone users visited a service centre for the first time within the first six months of their smartphone purchase, during the in-warranty period.

Realme, Online, Smartphone
Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims. Pixabay

When it comes to looks, design and feel, users of Vivo are most satisfied (99 per cent), followed by OPPO and Realme users (98 per cent each), and at third place, Xiaomi with 97 per cent satisfaction.

Across smartphone brands, users are excited about the design aesthetics, camera performance and build quality that phones sport across price bands.

Users indicated more satisfaction with intangible factors that they associate with their smartphones, including reliability and performance.

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“In order to win consumer mindset, smartphone brands need to invest in getting not just product design and product quality right, but they must ensure overall brand experience, and service quality right,” Ram added.

When it comes to reliability, Realme users rank their smartphones high (90 per cent), followed by Samsung (88 per cent) and Vivo (87 per cent). (IANS)