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Samsung to Unveil ‘Galaxy On’ Smartphone with Infinity Display in India Next Week

Samsung will also roll out a digital campaign before the launch as it refreshes the "Galaxy On" series

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Samsung
The South Korean tech giant also wants to focus on consumers' ease of use and convenience.

Samsung India is set to launch a new online exclusive smartphone under its ‘Galaxy On’ brand with Infinity Display in the first week of July.

The new ‘Galaxy On’ smartphone will come with Super-Amoled display technology and will sport 4GB RAM and 64 GB of internal storage, industry sources told IANS on Tuesday.

The device, running on Samsung’s Exynos processor will be in the highly-competitive mid-price segment dominated by the Chinese players.

Samsung will also roll out a digital campaign before the launch as it refreshes the “Galaxy On” series.

In January, Samsung India launched “Galaxy On7 Prime” with a “Make for India” feature named Samsung Mall.

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Making use of Artificial Intelligence (AI) and Machine Learning (ML), Samsung Mall does all the smart work and finds out the product within seconds.

The South Korean major last month launched Galaxy A6+, A6, J8 and J6 smartphones housing the “Infinity Display” technology.

The success of these new Galaxy smartphones may have prompted Samsung to introduce a new “Galaxy On” model with “Infinity Display”. (IANS)

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Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)