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Samsung Users Moving to Pixel, OnePlus: Counterpoint

A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsung in the US as over one-third of users who bought the Pixel 3 and the OnePlus 6T during the fourth quarter (Q4) of 2018 previously owned Samsung, said a new report by Counterpoint Research.

According to Counterpoint’s “US Smartphone Churn Tracker”, less than one in five people who bought either device was a previous Apple user.

In Q4 2018, Google Pixel accounted for 7.3 per cent of Verizon’s total sales while the OnePlus 6T made up 2.4 per cent of T-Mobile’s total sales. Each device signalled an appetite for more diversity in premium device product line-ups from consumers.

“The newest Google Pixel line-up was certainly successful in terms of disrupting the premium market space at Verizon. Google invested a lot of marketing money during Q4 2018, resulting in strong sales of the Google Pixel 3 line-up. Over half of all new Pixel 3 owners came from Samsung,” Jeff Fieldhack, Research Director at Counterpoint Research, said in a statement.

oneplus
OnePlus marked its entry into the US with OnePlus 6T. Flickr

“The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. Over 80 per cent of volumes are coming from its Android partners,” Fieldhack added.

A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners.

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“Both the Pixel and 6T devices show that there is room to innovate in the market. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives,” Fieldhack noted. (IANS)

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Samsung Unveils Flagship Samsung Galaxy S10 Lite For Rs 39,999

Galaxy S10 Lite also comes with on display fingerprint scanner

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Samsung
The Samsung Galaxy S10 Lite comes with Qualcomm Snapdragon 855 processor, a long-lasting 4,500mAh battery with its 25W superfast charging technology. IANS

Samsung on Thursday launched another flagship Galaxy S10 Lite smartphone for Rs 39,999 in India that can be pre-booked across Flipkart, Samsung.com and leading retail stores from January 23 till February 3.

The 6.7-inch Galaxy S10 Lite with 8GB RAM and 128GB internal memory will go on sale from February 4 and those who pre-book the device would get one-time screen replacement at Rs 1,999, covering accidental screen damage within one year of purchase.

The company also offered an additional Rs 3,000 cashback with ICICI Bank credit cards on the device that will be available in Prism White, Prism Black and Prism Blue colours.

“We’re confident that Galaxy S10 Lite’s Pro-Grade Camera, flagship performance and uninterrupted visual experience will excite consumers and create a huge demand for the smartphone,” said Asim Warsi, Senior Vice President, Mobile Division, Samsung India.

Galaxy S10 Lite houses triple-camera system at the rear — Steady OIS Camera (48MP), Ultra-Wide (12MP) and Macro (5MP) sensors. The device sports 32MP selfie camera. The USP of the device is the super-steady Optical Image Stabilization (OIS), a gimbal-like hardware that tilts the camera unit to ensure blur-free photos and videos while in action.

“In line with our vision to offer a greater choice to consumers who are seeking to upgrade their smartphones, we are happy to strengthen our premium offering with the launch of Samsung Galaxy S10 Lite,” said Aditya Soni, Senior Director – Mobiles at Flipkart.

Samsung
Samsung on Thursday launched another flagship Galaxy S10 Lite smartphone for Rs 39,999 in India that can be pre-booked across Flipkart, Samsung.com and leading retail stores from January 23 till February 3. IANS

The Galaxy S10 Lite comes with Qualcomm Snapdragon 855 processor, a long-lasting 4,500mAh battery with its 25W superfast charging technology.

The device comes with Super AMOLED edge-to-edge Infinity-O display that introduces users to the 20:9 expansive view with remarkable screen ratio. The unique Infinity-O Display packs an array of sensors and camera technology into a hole-in display so people can maximize your screen real estate without any distractions.

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Galaxy S10 Lite also comes with on display fingerprint scanner. (IANS)