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Samsung Users Moving to Pixel, OnePlus: Counterpoint

A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners

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Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsung in the US as over one-third of users who bought the Pixel 3 and the OnePlus 6T during the fourth quarter (Q4) of 2018 previously owned Samsung, said a new report by Counterpoint Research.

According to Counterpoint’s “US Smartphone Churn Tracker”, less than one in five people who bought either device was a previous Apple user.

In Q4 2018, Google Pixel accounted for 7.3 per cent of Verizon’s total sales while the OnePlus 6T made up 2.4 per cent of T-Mobile’s total sales. Each device signalled an appetite for more diversity in premium device product line-ups from consumers.

“The newest Google Pixel line-up was certainly successful in terms of disrupting the premium market space at Verizon. Google invested a lot of marketing money during Q4 2018, resulting in strong sales of the Google Pixel 3 line-up. Over half of all new Pixel 3 owners came from Samsung,” Jeff Fieldhack, Research Director at Counterpoint Research, said in a statement.

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OnePlus marked its entry into the US with OnePlus 6T. Flickr

“The Pixel was built to lead Android innovation and be a device to sway the iOS base over to Android. Over 80 per cent of volumes are coming from its Android partners,” Fieldhack added.

A total of 31 per cent of Pixel 3 sales came from previous Samsung Galaxy S7 owners.

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“Both the Pixel and 6T devices show that there is room to innovate in the market. While Samsung and Apple are dwarfing others in size, marketing spends, and consumer perception, there are pockets of users that are still interested in alternatives,” Fieldhack noted. (IANS)

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South Korean Tech Giant Samsung Takes on Xiaomi, Sells 2 mn Galaxy A Phones

Samsung earlier announced that it would launch at least one phone every month from March to June this year

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Samsung India
DJ Koh, President and CEO of IT and Mobile Communications Division, Samsung Electronics. (IANS)

Taking on Chinese player Xiaomi big time, South Korean tech giant Samsung sold two million phones in its mid-price segment Galaxy A series in India in just 40 days starting March 1, earning a revenue of $500 million.

Samsung is targeting $4 billion in revenues from its Galaxy A series of phones this year.

Earlier this month, it announced Galaxy A20, its fourth smartphone in the Galaxy A series this year. Galaxy A20 is available in India at Rs 12,490.

In March, Samsung launched galaxy A10 at Rs 8,490, A 30 at Rs.16,990 and A50 in two variants – one at Rs 19,990 and the other at Rs 22,990.

“In the first 40 days starting March 1, we have sold a total of two million units of three Galaxy A models in India – A50, A30 and A10. The revenue turnover from these three phones in 40 days is $500 million,” Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS on Monday.

Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

“I think this a record for any brand in the industry,” Singh added.

“When the rest of the portfolio in A series becomes available, we are sure of not only achieving but exceeding our target,a the Samsung executive said, adding that the A series phones will continue to be available across the channels – both online and offline.

Samsung India is now gearing up to launch the Galaxy A70 smartphone with triple camera system next week and the Galaxy A80 with rotating camera in May.

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“We will launch the Galaxy A70 in India next week in Rs 25,000 to Rs 30,000 bracket and the Galaxy A80 in the Rs 45,000 to Rs 50,000 bracket in May,” Singh said.

Samsung earlier announced that it would launch at least one phone every month from March to June this year. (IANS)