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South Korean Tech Giant Samsung Ready to Work with Telcos for Secure 5G Roll out in India

In addition, 5G could unite more than one million devices per square km, transforming how consumers live, communicate and work by connecting not only smartphones but vehicles, factories, offices and cities as well

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

By Md Waquar Haider

With India readying itself for 5G roll out, South Korean tech giant Samsung on Monday said providing secure network is the priority for them, expressing hope of working with various telecom operators to soon launch the fifth-generation cellular network technology in the country.

The Indian market is expected to give Samsung a big opportunity to improve its 5G presence. Samsung said it would be launching 5G in India once telecom operators are ready to work with the company.

“The company is working over the past 10 years on development of the 5G and the main focus is on how to provide secure and efficient network and for the same we are working with different carriers, network providers of various countries across the world,” June Hee Lee, Senior Vice President and Head of Technology Strategy Team, Samsung Electronics, told IANS.

Samsung has 5G network in US as well as in South Korea in both millimetre wave and sub six-GHz spectrum.

The company launched the world’s first 5G smartphone, the Galaxy S10 5G, in early April and has promoted its 5G solutions that can be used in a host of new businesses, including self-driving vehicles, smart factories and Internet of Things.

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A banner of the 5G network is displayed during the Mobile World Congress wireless show, in Barcelona, Spain, Feb. 25, 2019. VOA

“The price of a device depends upon the price of components, there are various reasons behind the pricing of 5G devices. The firm is focused on rolling out 5G right now and in future we would work for availability of the quality product in the market with the advancement of technology,” informed Lee.

5G is the fifth-generation cellular network technology, which can boast speeds up to 20 times faster than your current 4G LTE cell phone and has latency as little as one millisecond.

“The availability of 5G is focused on two main principles — the first one is amount of data and second one is the speed. Therefore, it becomes very important to provide both of them in a proper manner,” Lee added.

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With speeds up to roughly 20 times faster than 4G networks, consumers on a 5G network can download a full season of a TV show in minutes, play graphics-rich cloud games, stream 4K video with virtually no lag and enjoy enhanced virtual reality (VR) and augmented reality (AR) experiences.

In addition, 5G could unite more than one million devices per square km, transforming how consumers live, communicate and work by connecting not only smartphones but vehicles, factories, offices and cities as well. (IANS)

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Only 3% Indian Digital Marketers Calculate ROI Correctly: LinkedIn

According to a report by LinkedIn only 3% Indian digital marketers measure ROI correctly

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LinkedIn report
LinkedIn report says that very few Indian Digital Marketers can calculate ROI correctly. Pixabay

When it comes to measuring return on investment (ROI), only 3 per cent of digital marketers in India are calculating ROI correctly — one of the lowest among all regions and lower than the global average of 4 per cent, a LinkedIn report said on Wednesday.

While 78 per cent digital marketers in India claim to be measuring digital ROI long before a sales cycle has concluded, only 3 per cent of digital marketers are measuring ROI over a six-month period or longer.

This means that many marketers are likely not measuring ROI at all, said the ‘The Long and Short of ROI’ report by Microsoft-owned professional networking platform conducted among 4,000 marketing professionals across 19 countries, including India.

“The report highlights how Indian marketers are struggling to measure the true impact of performance; they are thinking short-term and are measuring KPIs (Key Performance Indicators) instead of ROI,” said says Virginia Sharma, Director, Marketing Solutions – India, LinkedIn.

“Measuring too quickly can have a poor impact on campaigns, specifically in industries such as higher education and real estate where it can take months of consideration before sale,” Sharma added.

Most Indian marketers measure ROI within the first 30 days of the campaign, which results in an inaccurate reflection of the actual return, considering that sales cycles are 60-90 days or longer.

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The LinkedIn report found that Indian marketers are struggling to measure the true impact of performance. Pixabay

Fifty per cent digital marketers rely on inaccurate metrics and use cost-per-click as their ROI metric, which does not show impact-per-advertising dollar spent.

As opposed to 58 per cent globally, 64 per cent Indian marketers acknowledged that they needed to show ROI numbers to justify spend and get approval for future budget asks.

This clearly shows how pressured Indian digital marketers are internally, hence rushing to measure and prove ROI, the report noted.

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While 60 per cent of Indian marketers who measure ROI in the short term end up having budget reallocation discussions within a month, 47 per cent of Indian digital marketers don’t feel confident about their ROI measurements today, the report added.

With over 60 million users, India is LinkedIn’s fastest-growing and largest market outside the US. (IANS)