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Chinese handset maker Xiaomi and South Korean tech major Samsung are focusing on users who are looking for smartphones within respective brands and not the ones who are undecided, a new report said on Monday.

Both the smartphone players are also focusing on users who are looking for smartphones with a decided mind. The share of voice or SOV of Xiaomi is 67 per cent and 47 per cent for Samsung, said market research firm by techARC in its “Digital and E-Commerce SOV insights for Smartphones” report.

Share of voice in online advertising is an ad revenue model that focuses on weight or percentage among other advertisers.

When users are searching for smartphones using generic keywords (where the user hasn’t made up the mind), other brands (non-Samsung and Xiaomi) had a combined SOV of 38 per cent.

Samsung and Xiaomi have no presence in the digital advertising results for such keywords. As a result, people who are looking for any smartphone end up landing at advertisements of other brands.

Xiaomi also refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“E-commerce is becoming an overcrowded space for smartphones and it becomes very important for their digital marketing teams to play their cards well.

“They ought to ensure that they are prominently and adequately present when a buyer is looking for a smartphone,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

Also Read: Huawei Opens its Largest Flagship Store Outside China: Report

E-commerce portals like Amazon and Flipkart enjoy 42 per cent SOV in case of generic keywords, helping other brands to come into the zone of consideration of prospect buyers.

techARC produced this report along with mFilterIt, a global digital fraud detection prevention company. (IANS)



The Indian ships will spend more than two months in the region, the navy said in a statement.

NEW DELHI - India Navy sending four ships for exercises and port visits with the Philippines, Vietnam, Singapore, Indonesia and Australia to strengthen cooperation in the Indo-Pacific region, its navy said Wednesday, as China's maritime power grows in the area.

The Indian ships will spend more than two months in the region, the navy said in a statement.

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The UK government on Thursday announced that it will move India from the red to the amber list on Sunday, in the country's latest update to the 'Red-Amber-Green' traffic light ratings for arrivals into England amid the Covid-19 pandemic.

This means the visit visas for the UK from India are open, in addition to other long-term visas that have remained open. But travellers from India arriving in England can complete a 10-day quarantine at home or in the place they are staying (not mandatorily quarantine in a managed hotel).

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Pakistan has failed miserably to protect Hindus, their interests.

A Hindu temple in Pakistan's Punjab province was reportedly vandalized by hundreds of people after a nine-year-old Hindu boy, who allegedly urinated at a local seminary, received bail, a media report said on Thursday.

According to the Dawn news report, the incident took place on Wednesday in Bhong town, about 60 km from Rahim Yar Khan city.

Besides the vandalization, the mob also blocked the Sukkur-Multan Motorway (M-5), the report added.

Citing sources, Dawn news said that a case was registered against the minor on July 24 based on a complaint filed by a cleric, Hafiz Muhammad Ibrahim, of the Darul Uloom Arabia Taleemul Quran.

The sources said that "some Hindu elders did tender an apology to the seminary administration saying the accused was a minor and mentally challenged".

But, when a lower court granted him bail a few days ago, some people incited the public in the town on Wednesday and got all shops there closed in protest, the report quoted the sources as further saying.

A video clip showing people wielding clubs and rods storming the temple and smashing its glass doors, windows, lights, and damaging the ceiling fans went viral on social media.

Also Read: Hindu Woman Axed To Death In Pakistan

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