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Samsung, Xiaomi Don’t Target Undecided Smartphone Buyers, Says New Report

techARC produced this report along with mFilterIt, a global digital fraud detection prevention company

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Chinese handset maker Xiaomi and South Korean tech major Samsung are focusing on users who are looking for smartphones within respective brands and not the ones who are undecided, a new report said on Monday.

Both the smartphone players are also focusing on users who are looking for smartphones with a decided mind. The share of voice or SOV of Xiaomi is 67 per cent and 47 per cent for Samsung, said market research firm by techARC in its “Digital and E-Commerce SOV insights for Smartphones” report.

Share of voice in online advertising is an ad revenue model that focuses on weight or percentage among other advertisers.

When users are searching for smartphones using generic keywords (where the user hasn’t made up the mind), other brands (non-Samsung and Xiaomi) had a combined SOV of 38 per cent.

Samsung and Xiaomi have no presence in the digital advertising results for such keywords. As a result, people who are looking for any smartphone end up landing at advertisements of other brands.

Xiaomi
Xiaomi also refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“E-commerce is becoming an overcrowded space for smartphones and it becomes very important for their digital marketing teams to play their cards well.

“They ought to ensure that they are prominently and adequately present when a buyer is looking for a smartphone,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

Also Read: Huawei Opens its Largest Flagship Store Outside China: Report

E-commerce portals like Amazon and Flipkart enjoy 42 per cent SOV in case of generic keywords, helping other brands to come into the zone of consideration of prospect buyers.

techARC produced this report along with mFilterIt, a global digital fraud detection prevention company. (IANS)

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Samsung Galaxy S11 To Introduce 8K Video Recording

Samsung plans to introduce 8K video recording support to its upcoming smartphone Galaxy S11

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Samsung Galaxy S11
Samsung will be introducing 8K video recording support to its upcoming smartphone Galaxy S11. Pixabay

South Korean tech giant Samsung is reportedly planning to introduce 8K video recording support to its upcoming smartphone Galaxy S11.

A new code in the APK file (the Android app software file) for Samsung’s camera app suggests that Galaxy S11 lineup would support 8K video recording, XDA Developers reported on Sunday.

The Exynos 990 chipset, which is expected to power the international variants of the device, features 8K@30fps video decoding/encoding capabilities.

Additionally, Qualcomm’s upcoming Snapdragon 865 chip, which will power the US variants of the S11, is also expected to have enough horsepower to offer 8K video recording.

Earlier, famed leakster Ice Universe had claimed that the Galaxy S11 would not use the 108MP ISOCELL Bright HMX sensor that it launched earlier this year, but would instead utilise an upgraded second-generation sensor.

Samsung Smartphone
The upcoming Samsung Galaxy S11 smartphone will be available in three screen sizes. Pixabay

Opting for a second-generation version of Samsung’s 108MP lens would also make sense, since the original version has on a Xiaomi handset first, so it won’t be a totally new thing by the time the Samsung Galaxy S11 launches.

The upcoming Samsung Galaxy S11 smartphone will be available in three screen sizes – 6.4 or 6.2-inch being the smallest, mid-sized with 6.4-inch and 6.7-inch being the largest one.

Evan Blass also claimed that there would be five variants in total that all sport curved-edge displays.

Also Read- India Becomes Top-Priority Gaming Creator on YouTube

On the part of connectivity, the two small variants of the smartphone will come in 5G and LTE, whereas the largest 6.7-inch variant will be 5G only.

As per a recent report, Galaxy S11 would arrive in the third week of February 2020 and the launch event is said to take place in San Francisco. (IANS)