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Samsung, Xiaomi Don’t Target Undecided Smartphone Buyers, Says New Report

techARC produced this report along with mFilterIt, a global digital fraud detection prevention company

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Chinese handset maker Xiaomi and South Korean tech major Samsung are focusing on users who are looking for smartphones within respective brands and not the ones who are undecided, a new report said on Monday.

Both the smartphone players are also focusing on users who are looking for smartphones with a decided mind. The share of voice or SOV of Xiaomi is 67 per cent and 47 per cent for Samsung, said market research firm by techARC in its “Digital and E-Commerce SOV insights for Smartphones” report.

Share of voice in online advertising is an ad revenue model that focuses on weight or percentage among other advertisers.

When users are searching for smartphones using generic keywords (where the user hasn’t made up the mind), other brands (non-Samsung and Xiaomi) had a combined SOV of 38 per cent.

Samsung and Xiaomi have no presence in the digital advertising results for such keywords. As a result, people who are looking for any smartphone end up landing at advertisements of other brands.

Xiaomi
Xiaomi also refreshes ‘Mi TV’ series in India. (Wikimedia Commons)

“E-commerce is becoming an overcrowded space for smartphones and it becomes very important for their digital marketing teams to play their cards well.

“They ought to ensure that they are prominently and adequately present when a buyer is looking for a smartphone,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

Also Read: Huawei Opens its Largest Flagship Store Outside China: Report

E-commerce portals like Amazon and Flipkart enjoy 42 per cent SOV in case of generic keywords, helping other brands to come into the zone of consideration of prospect buyers.

techARC produced this report along with mFilterIt, a global digital fraud detection prevention company. (IANS)

Next Story

Xiaomi Launches Mi Superbass Wireless Headphones in India

Priced at Rs 1,799, they are now available for purchase on Amazon India and the company's official online store

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Xiaomi, Mi, Wireless Headphones
The headphones come in two color options -- black-gold and black-red. Pixabay

Chinese tech giant Xiaomi has launched the Mi superbass wireless headphones in India on Monday.

The headphones come in two color options — black-gold and black-red. Priced at Rs 1,799, they are now available for purchase on Amazon India and the company’s official online store.

It comes with pressure-less ear muffs which are crafted with soundproof PU material. The company also adds that the soft and cushiony ear muffs reduce strain on the ears.

Xiaomi, Mi, Wireless Headphones
Chinese tech giant Xiaomi has launched the Mi superbass wireless headphones in India on Monday. Pixabay

These on-ear Bluetooth headphones have 40mm dynamic driver and they rely on Bluetooth 5.0 to connect to different devices. In addition, a 3.5mm AUX cable also comes with the retail box.

Also Read- Haryana School Students Start Brain-Teaser Exercise to Sharpen Brain

The headphones have a massive 4000mAh battery. Company claims that they can last to up to 20 hours once they are fully charged. One can completely charge these earphones in two hours. (IANS)