Saturday October 19, 2019

Sanskrit Cinema: A creative way to revive Sanskrit

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Nithin Sridhar

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“Priyamanasam”, a Sanskrit movie is all set to release this September. It is a 90 minutes movie based on the life of 17th century Keralite poet Unnayi Warrier. The movie is being directed by award winning director, Vinod Mankara.

The movie will depict the hardships and mental turmoil that Warrier faced while he had penned his magnum opus “Nalacharitham“, a Kathakali play.

A movie in Sanskrit may not create ripples in theatres, may not excite box offices, there may also be difficulty in getting theatres for its release. Still, I have been cherishing an intense desire to do a movie in Sanskrit all these years since I watched G V Iyer’s filmsVinod Mankara told PTI.

Priyamanasam is going to be the first Sanskrit movie in almost two decades and only the third one till date. Previous two movies were made by the legendary director, G.V.Iyer who was known as “Kannada Bheeshma” (Bheeshma of Kannada).

The first Sanskrit movie, released in 1983, was “Adi Shankaracharya” and it won four national awards at the 31st National Film Awards, including Best Film, Best Screenplay, Best Cinematography, and Best Audiography.

The movie revolves around the life of Adi Shankaracharya, the 8th century Hindu philosopher, reformer and yogi* who consolidated Advaita Vedanta** and reformed Hindu society. The citation of the award says that the award is being given for “its dedication, depth and power and the impressive skill with which it captures the Indian philosophical tradition.”

The second Sanskrit movie, released in 1993, was “Bhagavad Gita.” It premiered at International Film Festival of India, and it also won National Film Award for Best Feature Film.

Meanwhile, a crowd-sourced animation movie is being made in Sanskrit by V. Ravi Shankar, a techie from Bangalore and A.V. Girish, an animator.

The movie will be based on “Punyakoti”, a Kannada folk song that tells the story of a truthful cow named Punyakoti. The movie aims to explore the theme of man-animal conflicts.

These upcoming movies have raised interest among Sanskrit enthusiasts and may well prove to be a blessing for the revival of Sanskrit.

According to 2001 census, only 14,135 people reported Sanskrit as their native language. It is a spoken language only in few villages like Mattur in Karnataka, Kaladi in Kerala, Jhiri in Madhya Pradesh, Ganoda in Rajasthan, and Shyamsundarpur in Odisha.

But, all is not lost yet.

Many organizations like Samskrita Bharati, and Rashtriya Sanskrit Sansthan are working to teach spoken Sanskrit to common people. Apart from traditional pathshalas (schools), there are many modern universities dedicated to Sanskrit. Post-Independence, around 3000 Sanskrit works have been created.

There is a growing interest among the Indian Diaspora abroad.

In 2010, Uttarakhand had declared Sanskrit as the second official language of the state. It has been reported that a USA committee is providing assistance to various Sanskrit theatre groups in Dehradun. Further, a department dedicated to Sanskrit is present in the state secretariat at Dehradun and many officials are working out various ways in which Sanskrit can be linked to the job market.

Nowadays, urban people are also showing an increased interest in learning Sanskrit. This can be witnessed in the rapidly growing followers of “Sanskrit Appreciation Hour” conducted by UK based Rohini Bakshi on Twitter (#SanskritAppreciationHour).

Therefore, this decade may prove to be a turnaround period for Sanskrit and finally enable it to make a comeback. Only thing that was missing till now was creative interaction between Sanskrit and people.

Initiatives like Priyamanasam and Punyakoti will go a long way in filling this vacuum. They will provide a platform for common people, especially in urban areas, to interact with Sanskrit language and its creative side through audio and video.

These initiatives will further inspire others to produce music and movies in Sanskrit and to sponsor various creative activities like poetry, plays, and books in the language.

In near future, these creative platforms may turn out to be the driving forces behind Sanskrit’s revival.

Glossary:

*Yogi– an accomplished practitioner of Raja Yoga.

** Advaita Vedanta– A non-dualist philosophical school within Hinduism.

  • Vishvaksenah

    Uttamam kaaryam.
    It would be awesome if we can have movies like Bahubali in Sanskrit.

  • Rajeev Bhaskaran New York USA

    Very good.

  • Chandra Shaker

    Movies are a Great Way in revitalizing our samskritam. Let us together strive to have samskritam conversation in daily lives. Because the understanding of bhaarat’s greatness is by speaking samskritam, and unity in bhaarat is also foreseen by speaking samskritam. Going to foreign countries we know it is all empty even though riches and wealth is abundant. ‘saare jahaan se acchaa bhaarat’, is all because of our samskruti. Let us revitalize our samskruti, let us unite, let us speak samskritam. Let us bring bhaarat’s past glory. If we get attracted to shining something foreign while forgetting revitalizing bhaarat’s greatness, we might fail together, because many foreign countries rely on bhaarat’s direction e.g., yoga & other shaastras, bhaarat has. Bhaarat’s shaastras are still very modern, state of the art. Please keep up good work by all who are uplifting samskritam. Thanks & Regards, Chandra Shaker, Columbus, Ohio, USA

  • kamaladevi.v

    its interesting.movies in samskritam.natural way to attract people if it is utilised properly.vayam pratheeksham kurma:

  • arun@houston

    interesting idea…..not sure if the time is ripe for it yet….but it is the bold and brave who think ahead of their time and change the course…..best wishes…..arun kankani, Houston, TX, USA

  • Andrea Marcialis

    Looking forward for the movie!
    Andrea, Venice, Italy

  • I Nyoman Tenaya Santika

    Namo Namaha,

    Great!

    In fact the journey through Sanskrit started of intention to Study Ayurvedic earlier, thought am still end up on Computer Science stuff, and its really help out on my PhD on Medical Imaging in China, while use of Sanskrit.

    The Movie has really great impact, to language understanding especially for non Sanskrit Speaker like, myself. The Movie of Adi Sankaracharya has a lot of great memory for me, traveled to Kaladi, Mattur, and participated on Sanskrit Camp by Samskrit Bharati had met such inspired people all over India, with their Sanskrit passion has more worth breed me inside to revive Sanskrit in Indonesia, since 2011. Its slow, and its keep moving.

    By then we do on our Facebook Page: Sanskrit for Indonesia. We do hope, one day either our Government of Indonesia will support of not, Sanskrit will back to Indonesia, at least Bali to started point with. Its may slow, in fact we have dream to build Tri Hita Karana Sanskrit University here in Bali, Indonesia.

    Dhanyavadaha.

  • satya

    I am happy to find more movies in Sanskrit. While watching, it fill the heart with peace. aham Adi Shankaracharya calaccitram drShTavaan. Putra Gus Satya, Bali, Indonesia.

  • Mitesh Katira

    Great to know this. Let’s do something out of sheer emotion as against for fame and money that we do all the time.

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  • Vishvaksenah

    Uttamam kaaryam.
    It would be awesome if we can have movies like Bahubali in Sanskrit.

  • Rajeev Bhaskaran New York USA

    Very good.

  • Chandra Shaker

    Movies are a Great Way in revitalizing our samskritam. Let us together strive to have samskritam conversation in daily lives. Because the understanding of bhaarat’s greatness is by speaking samskritam, and unity in bhaarat is also foreseen by speaking samskritam. Going to foreign countries we know it is all empty even though riches and wealth is abundant. ‘saare jahaan se acchaa bhaarat’, is all because of our samskruti. Let us revitalize our samskruti, let us unite, let us speak samskritam. Let us bring bhaarat’s past glory. If we get attracted to shining something foreign while forgetting revitalizing bhaarat’s greatness, we might fail together, because many foreign countries rely on bhaarat’s direction e.g., yoga & other shaastras, bhaarat has. Bhaarat’s shaastras are still very modern, state of the art. Please keep up good work by all who are uplifting samskritam. Thanks & Regards, Chandra Shaker, Columbus, Ohio, USA

  • kamaladevi.v

    its interesting.movies in samskritam.natural way to attract people if it is utilised properly.vayam pratheeksham kurma:

  • arun@houston

    interesting idea…..not sure if the time is ripe for it yet….but it is the bold and brave who think ahead of their time and change the course…..best wishes…..arun kankani, Houston, TX, USA

  • Andrea Marcialis

    Looking forward for the movie!
    Andrea, Venice, Italy

  • I Nyoman Tenaya Santika

    Namo Namaha,

    Great!

    In fact the journey through Sanskrit started of intention to Study Ayurvedic earlier, thought am still end up on Computer Science stuff, and its really help out on my PhD on Medical Imaging in China, while use of Sanskrit.

    The Movie has really great impact, to language understanding especially for non Sanskrit Speaker like, myself. The Movie of Adi Sankaracharya has a lot of great memory for me, traveled to Kaladi, Mattur, and participated on Sanskrit Camp by Samskrit Bharati had met such inspired people all over India, with their Sanskrit passion has more worth breed me inside to revive Sanskrit in Indonesia, since 2011. Its slow, and its keep moving.

    By then we do on our Facebook Page: Sanskrit for Indonesia. We do hope, one day either our Government of Indonesia will support of not, Sanskrit will back to Indonesia, at least Bali to started point with. Its may slow, in fact we have dream to build Tri Hita Karana Sanskrit University here in Bali, Indonesia.

    Dhanyavadaha.

  • satya

    I am happy to find more movies in Sanskrit. While watching, it fill the heart with peace. aham Adi Shankaracharya calaccitram drShTavaan. Putra Gus Satya, Bali, Indonesia.

  • Mitesh Katira

    Great to know this. Let’s do something out of sheer emotion as against for fame and money that we do all the time.

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Customers Redeem Coupons 40% More During Diwali, Says GrabOn

Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 201

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GrabOn
As Diwali comes with a plethora of sale events from various e-commerce portals, big and small. GrabOn Offers it's Customers Easy and Happy Shopping. Pixabay

Diwali comes with a plethora of sale events from various e-commerce portals, big and small. Needless to say, the average Indian shopper spends big bucks on gifting during this festive season. Hyderabad based online couponing company, GrabOn, has helped online shoppers save on their Diwali expenses by providing the top offers, deals and discounts on products across segments like food, recharge, travel, electronics and more.

Based on their internal data points and insights, they have come up with an infographic illustrating the consumer behavior in terms of coupon redemption and how it has changed over the course of the last 4 years during Diwali i.e. from 2016 to 2019.

GrabOn with a monthly subscriber base of more than 6.5 million users and 3000+ merchant partners onboard, boasts of helping India save over 300 crores in the last financial year alone. Their infographic focuses on the key segments like Travel, Recharge, Food, Electronics, Fashion while covering more. The coupon usage trend also highlights cities with most coupon redemptions. 

This infographic drives further delves into the specifics considering the biggest festival season in India. With a detailed analysis of the consumer demographics, age group, peak usage time, among other crucial insights, this Diwali based infographic puts a limelight on India’s coupon culture.

‘The e-commerce industry and the coupons space share a healthy symbiotic relationship which leads to mutual growth and success. The festive season, Diwali in particular, brings in high transactions. The Bachat Wali Diwali campaign we run during this time is also one of the contributing factors to this increase’, says Ashok Reddy, Founder & CEO, GrabOn.

 

GrabOn
Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 2016. Pixabay

Food Tops The List

The Food vertical seems to have enjoyed the most preference during Diwali season, with the maximum number of coupons being redeemed for the category. The percentage usage increased from 21% to 58%. This change can be attributed to cheaper Exclusive offers. Delivery aggregators like UberEats, Zomato, Swiggy, and others are taking the industry by storm.

 Recharge Goes up!

The Recharge segment has seen a steady rise in coupon redemption rate, going up by 9% during Diwali 2018 when compared to Diwali 2017. The data suggests that more people prefer to look for super-saver tariff plans during the festive season.

 Fashion or Electronics Are Not the Most Preferred

While most guesses would go to Fashion or Electronics for having the majority of coupon redemptions, surprisingly both of the categories combined account for 16% of the total coupon usage during Diwali 2018.

 Indian Startups Doing Well

The infographic found Paytm, Ola, Zomato, BookMyShow, and Myntra leading the charge with other category merchants following suit.