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Scorching Heat Driving Travel Enthusiasts to Explore India’s Northern Belt for Some Respite

Over-tourism is currently happening in north India because most destinations have frequent visits

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Heat, Travel, India
A slew of affordable international destinations are wooing Indian travellers, but within India, there are myriad options of summer havens that are perfect. Pixabay

The scorching heat is driving travel enthusiasts to explore India’s northern belt for some respite, but it is leading to over-tourism. Be different and stay away from the rush by visiting destinations which may be less frequented, but offer panoramic views and exciting experiences.

A slew of affordable international destinations are wooing Indian travellers, but within India, there are myriad options of summer havens that are perfect for a vacation.

Rashmi Chadha, Founder, Wovoyage, told IANS: “Over-tourism is currently happening in north India because most destinations have frequent visits by travellers and new destinations get left out due to their infrastructure which is not much developed for mass tourism.”

Chadha, whose travel startup is aimed at women travellers, said people must explore offbeat locations, and the rise of homestays and small guesthouses which can be easily booked online, is only giving the option a push.

Heat, Travel, India
The scorching heat is driving travel enthusiasts to explore India’s northern belt for some respite, but it is leading to over-tourism. Pixabay

“I”ll suggest Karnataka can be a good option to travel in June. There are places like Karwar and Agumbe, which is even called as Cherrapunji of South. As an alternative to overcrowded destinations in India, I would suggest to explore Khajjiar in Himachal Pradesh, Siliguri in West Bengal, Palani Hills on the border of Tamil Nadu and Kerala.

“Instead of beaches in Goa, try to visit the region of Daman and Diu, and instead of Alleppey in Kerala, go to Munroe Island. Enjoy nature and peace in holidays,” she suggested.

According to Rajeev Kale, President and Country Head – Holiday, MICE, Visa, Thomas Cook (India) Ltd, there is quite a demand for beach destinations.

“While hill stations continue to remain popular, this year we have also seen a 15 to 18 per cent demand over the last year for beach destinations and amusement parks as well. Beaches such as Kovalam in Kerala, Goa, coastal Maharashtra, Mahabalipuram and Pondicherry in Tamil Nadu have seen an increase in demand,” Kale told IANS.

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As for a quick getaway, families are also looking at adventure and amusement parks like Imagica in Maharashtra and VGP Universal Kingdom and Wonderla parks in southern India across cities like Kochi, Chennai and Bengaluru.

“Apart from these, pilgrim and high altitude destinations like Char Dham, coupled with adventure activities in Haridwar and Rishikesh have seen a strong uptake,” he added.

But the pressure of tourist rush in the Uttarakhand hills this season is already taking a toll as it is leading to crammed up roads and highways.

Heat, Travel, India
Be different and stay away from the rush by visiting destinations which may be less frequented, but offer panoramic views and exciting experiences. Pixabay

Beyond that, India has an abundance of green and exquisite locations, says Daniel D’souza, President and Country Head, Leisure, SOTC Travel.

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“Some of the unexplored destinations of Meghalaya, Kerala, Arunachal Pradesh, Andaman and Nicobar Islands, and Leh-Ladakh, which offer scenic vistas and pleasant weather,” he said. (IANS)

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79% Smartphone Users in India Using Over-the-Top (OTT) Apps

The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC

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Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices. Pixabay

Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday.

Hotstar is the most-penetrated OTT entertainment app with 49 per cent of smartphone users having it installed on their devices.

The OTT platforms installed on the devices are in addition to the casual entertainment apps such as YouTube and UGC (User Generated Content) platforms like TikTok and with such as penetration, OTT entertainment apps have become the ‘most-penetrated’ app category for smartphone users in India after social networking, chatting and e-commerce Apps, revealed the report by market research firm techARC.

“Over the past three years, we have seen a lot of enablement both from the smartphone OEMs as well as operators’ sides. This has facilitated the growth of OTT entertainment services as well as consumption.

Smartphone, Users, India
Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device. Pixabay

“While 4G has undoubtedly created this category, it has been complemented by the smartphone industry that has innovated to save every micron on the screen for full-screen viewing, backed by a powerful battery and stereophonic sound,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

One of the main factors for Hotstar’s growth has been its sports content, especially cricket.

Meanwhile, Amazon Prime Video has slightly better penetration than Netflix in India. Prime Video penetration is 15 per cent as compared to 13 per cent of Netflix.

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This is a result of Amazon’s close relationship with some smartphone OEMs where Amazon apps like Amazon Shopping and Amazon Prime Video come pre-loaded in the device. (IANS)