Sunday April 5, 2020
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Second-Hand Outfits Now Trending Among Youngsters

Second hand fashion goes mainstream as brand become expensive

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Gen X, Y, and Z do not mind opting for second-hand outfits. Pixabay

BY PUJA GUPTA

Gone are the days when people held onto their prized possessions in their closets, stocked up their closets with expensive, rarely-used outfits. The days where you could boast of having outfits full of unused or stacked up clothes is passe now.

The buying population which was once dominated by Boomers have now been replaced by younger age groups. These customers have a modern mindset, they are conscious of what they buy and whom they buy from. They do not play favourites and are willing to explore the options available in the market. They are conscious of the economical and sustainable impact that their purchase might have on society.

The modern customer can be anyone from Gen X, Y, or Z. The demography consists of millennials, adults, young adults and teens. They expect value plus convenience. They want the entire package; the value, brand quality, exclusive customer benefits along with their product.

Outfits
The days where you could boast of having outfits full of unused or stacked up clothes is passe now. Pixabay

However, not everybody can afford the premium brands at their premium prices and the dawn of 2020 has seen a new scenario in the fashion industry. It is because of this reason that the pre-owned fashion industry has seen a sudden growth, says Nohar Nath, founder & CEO, Kiabza.

Gen X, Y, and Z do not mind opting for second-hand fashion wear. At pocket-friendly prices, these pre-owned clothes allow the customers the freedom to pick and choose the type of brands they would like to experiment with.

“This trend benefits the Gen Z’ers the most. Along with not having to rely on their parents’ budgets for quality clothes, they get good quality clothes for their daily use at affordable rates. They can easily opt for top quality branded fashion just with their pocket money,” says Nath.

The customers also have the option of selling their own outfits which are no longer of use to them. This business model can be deemed as a more refined version of a layman’s garage sale.

Outfits
Gone are the days when people held onto their prized possessions in their closets, stocked up their closets with expensive, rarely-used outfits. Pixabay

It is a literal version of ‘one man’s trash is another person’s treasure’. It also ensures that there is a healthy supply and demand for pre-owned products.

“According to market analysts, an estimate of 70 per cent of the world’s population thrives on pre-owned fashion. Choosing to buy and sell pre-owned fashion, reduces the demand for newer clothes that is put on the environment. This leads to fewer resources being used from the environment thus, creating less waste.”

“The rise in the trend of using pre-owned clothes has given birth to a generation who has an eclectic taste in fashion but is also conscious of the budgets that are spent for the same. The brands enjoy increased popularity by word-of-mouth without having to churn out fresher products every fashion season cycle; and are able to reach masses of all economic groups and strata.

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“It is now that brands are truly waking up to the customer’s needs. Many brands are offering to buy and repair their old collections back from the customers. These vintage lines are then resold at affordable prices in the markets. Reuse is the need of the hour, the very fact that the big-wigs of the industry are invested in this concept is indicative of the seriousness of the environmental issue. If more customers continue to embrace this current trend there will be light at the end of the tunnel in the near future,” Nath concludes. (IANS)

Next Story

Brace Yourself For Summers with Colourful Fabrics

Get summer ready and get over your dull life

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Summer is round the corner, so it's time to give your wardrobe a break from dull colours and heavy fabrics; bring out bright colours, prints and flowy silhouettes. IANS

Lets be optimistic, the lockdown isn’t going to last forever and we will get to step out of our houses soon enough.

When that day comes, you have to be fashion ready for all those meetings, dates and parties which quarantine has left us all craving for. Summer is round the corner, so it’s time to give your wardrobe a break from dull colours and heavy fabrics; bring out bright colours, prints and flowy silhouettes.

You’ve got plenty of time to pack the woollens and iron out summer styles. Take this time to rummage and try on all your outfits to see which ones still compliment your body and those which are still in trend. Find prints, fabrics and colours which continue to be a hit this season.

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Nelson Jaffery, Head of Design, Liva and Abhishek Yadav, Design Head, Spykar Lifestyles, helps you out with that to keep and what to stow. “Fabrics like viscose and modal which are easy to clean and remain wrinkle free will be the preferred choices. Spring fashion will also go into summer so expect a lot of relaxed fits as opposed to the bodycon and skinny styles” he say.

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Find prints, fabrics and colours which continue to be a hit this season. IANS

Abstract Prints

“Abstract art has been a source of great inspiration for runway collections and now it is coming back in Spring/ Summer trends 2020. These creative prints emote a range of emotions, making them ideal for all occasions. Colourful and haphazardly drawn splashes of paint are on have everything from jackets to blouses and pants,” says Jaffery.

Boot Leg Pants with a panel of abstract print on the side paired with a neutral top will make for a great. These can be accessorised with block heels or sneakers depending on the occasion.

Hot pink and yellow will also be very popular. Opt for a summery yellow dress with a panel of abstract print down the front or hot pink pants with a white crop top. Over the weekends, you can think out of the box and step out in fun palazzos in abstract black and white prints.

Nature Based Prints

“Spring is also the season of blooming, hence nature inspired prints are evergreen for this time of the year. Floral, jungle and plant inspired prints in pastel colours will be a great option,” says Yadav.

Draped dhoti pants with an off shoulder printed top ensures style with comfort. This outfit can be worn for a casual brunch or dressed up for a celebration.

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Nature print fabrics work best for the upcoming season. IANS

“Denim over-alls with a floral shirt is also a chic look for this season. The versatility of the denim fabric makes it a great choice for all seasons,” adds Yadav.

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Don’t forget about the basic colours such as black, beige, blue and white which can be teamed up with different prints, for e.g. a black stripped pant can be combined with a black jacket with geometric prints.

Animal Prints

“Animal prints can be a little intimidating; however, when worn correctly, they make a fashion statement like no other,” says Jaffery. Leopard and Zebra prints are going to be seen a lot of clothes this season.

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Opt for a simple cheetah printed top with a lace detail and pair it with some white denims for an elegant look. One can also opt for a Zebra printed crop top with black pants for an evening out. Animal printed jumpers and rompers with classy black heels will also be a great option. (IANS)