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There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for.

Search engine optimisation can be mind-boggling to the uninitiated. Even professional SEO experts will struggle to provide a concrete answer on which of the factors count as most important among the hundreds that come together to determine search rankings. Google does a stellar job of keeping that information secret, leaving us with just enough information to make intelligent guesses.

Fortunately, you don’t need to know as much as the developers at Google to get your website ranked. An effective Search Engine Optimisation strategy can be separated into 4 key parts which, when properly executed, can lead to better rankings on Google or any other search engine for that matter.


The 4 Key Parts of Search Engine Optimisation

  • Technical Search Engine Optimization
  • Content
  • On-Site Search Engine Optimization
  • Off-Site Search Engine Optimization

Weaving these 4 parts of Search Engine Optimization together in a way that is relevant to your business is the foundation of a solid SEO strategy.

ALSO READ: NewsGram is hiring!


75% of SEO is off-page and 25% is on-page

Technical SEO

Technical SEO usually involves:

  • Crawlability: Is your website accessible to search engine crawlers?
  • Indexing: Have you clearly defined which pages you want to be indexed by the search engines?
  • Responsiveness: How does your website look on mobile screens and other devices?
  • Tech: Is your tech and CMS search engine-friendly?
  • Speed: How fast do your web pages load?
  • Hierarchy: How is your website content structured?

Fortunately, the majority of technical SEO is taken care of by the content management system, so non-techies can breathe a sigh of relief. There are also a number of tools and plugins that can go evaluate your site to highlight any technical problems. Things get even easier if you’re using WordPress since templates usually come fully optimised for search.

If you are going for a custom-made website, ensure your developer knows the important role which design and page speed play in SEO.


Persuasive meta descriptions under 155 characters increase click-through rates.

Content

The saying ‘Content is King’ has become a cliche for a reason: it’s true…mostly.

Content ranks as one of the top 3 most important ranking factors (along with link building and Google Rankbrain). But it’s not just any sort of content that will have the internet beating a path to your door. Search engines are interested in content that gives the best answer to the queries they receive, so those websites that provide the most value with their content.

Ideally, your content should showcase:

  • What you have to offer
  • Who you are offering it for
  • Why your audience should go for your services
  • The content should be original. Plagiarism is a strict no-no! Using plagiarism checker tools is a must, when you want to ensure a plagiarism free website.

And the manner in which you share this content should be such that your readers can achieve their goals. Anything less and Google is not interested. Opting for local seo solutions might help you get the things done on a quicker yet better note.

Don’t forget your keywords either. With the right keywords, you can streamline your efforts to produce only the sort of content that your target audience is interested in, and also enable search engines to know what your website and content are primarily about, which makes it easier to rank for those keywords.


Google+ is the highest correlated social factor for SEO ranking.

On-Site SEO

On-site SEO involves:

  • Keyword research to know the interests of your audience
  • Optimising page titles by incorporating keywords naturally
  • Using descriptive URLs
  • Optimising meta descriptions to look and act like ad copy, inviting clicks
  • Optimising content with keywords
  • Ensuring a good user experience
  • Integrating strong calls-to-action

In many instances, technical SEO and content overlap with on-site SEO so you want to begin your optimisation efforts by concentrating on technical SEO, then moving on to content, before turning your attention towards on-site SEO. Once you have taken care of the first two, on-site SEO can be pretty straightforward.

ALSO READ: Internship at NewsGram


In the search engine world, the top 5 results get 75.7% of the clicks so focus your efforts on a few valuable words and build content around those terms.

Off-Site SEO

Off-site SEO is mainly concerned with link building and building authority. Link building is arguably the most important SEO ranking factor, but even that is not going to help you out if you have mediocre content on your website. So you want to make sure you have the best possible content which your audience needs before you turn your attention towards building links to your content.

And remember to keep your links as natural looking as you can (if you want to avoid sanctions from Google). Only build links to sites that make sense for the content you are linking to.

All SEO strategies fall under any of these 4 parts, so fully understanding them and how to adapt them to your business can go a long way towards helping you come up with a solid SEO strategy that will see your business rise through the rankings as time goes on.


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IANS

In all the wedding excitement, it's easy to overlook the impact a wedding has on the environment.

By Prerana Agarwal Saxena

In all the wedding excitement, it's easy to overlook the impact a wedding has on the environment. While everyone is making their big fat Indian wedding dreams come true, they are also adding their carbon footprint and undue energy consumption. Modern couples are now looking for ways to have a wedding with a sustainably conscious mindset. It's become about incorporating less waste, locally sourced and seasonal food, natural materials over the use of plastic. Mindful wedding planning and decor includes the use of recycled paper and goods along with eco-friendly venue needs. Check out this quick guide to achieve a sustainably conscious wedding without compromising on luxury:

Choose locally sourced material to uplift artisans
Sustainable can be luxurious too, incorporate some native flavour into the decor and theme. With the use of locally sourced materials and local artisans coming into play, the wedding instantly becomes sustainable. Include the work of local vendors ensure minimal packaging requirements, thus saving on unnecessary plastic and lamination. It also decreases the need for transporting elements from other cities and hence lowers the carbon footprint. For instance, at one of our weddings, we made use of sand art for a setup in Jodhpur. This helped promote local work while also being environmentally friendly with zero wastage of other materials. In another instance from Rajasthan, the traditional glass-blown technique was used to build decor items while giving a cultural touch to the destination wedding.

sustainable sand art Sustainable can be luxurious too, incorporate some native flavour into the decor and theme. | Photo by Jason Coudriet on Unsplash

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Photo by Hakan Nural on Unsplash

The vaccination was administered from 7 a.m. till 7 p.m. and the compiled data was made available late at night.

The Tamil Nadu health department has administered 16,43,879 lakh doses of vaccine in the second mega vaccination camp organised by it. The state public health department in a statement on Sunday said that this has taken the total vaccination to one crore since the beginning of September till date. The vaccination was administered from 7 a.m. till 7 p.m. and the compiled data was made available late at night.

The health department officials also said that as the state has almost exhausted its quota of vaccines, there would not be any vaccines on Monday. Regular vaccination will resume after the vaccine supplies arrive from New Delhi, officials said. The state health department had expected to vaccinate 15 lakh people on Sunday in 18,824 centres spread across primary health centres, anganwadis, noon meal centres, government hospitals, schools and some auditoriums.

person in white long sleeve shirt holding gray pen The health department officials also said that as the state has almost exhausted its quota of vaccines, there would not be any vaccines on Monday. | Photo by Mat Napo on Unsplash

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IANS

Hanisha Kapoor, COO, ArchiesBeauty.com shares makeup trends experimented by these Bollywood divas throughout 2021 for inspiration.

Festivals are just around the corner and while you brainstorm about OOTDs (outfit of the day), don't forget the right makeup. Hanisha Kapoor, COO, ArchiesBeauty.com shares makeup trends experimented by these Bollywood divas throughout 2021 for inspiration. While some stuck to the classics, others mixed it up... take a look:

The Classic Red Lip
We don't see a future where classic red lips go out of fashion. The right way to achieve this celebrity look is to focus on accentuating your lips and keeping the rest of the face minimal. Give your lips a good scrub to plump them, moisturize and follow it up with a red lip liner to define the shape of your lips. Now go on with the perfect shade of red and finish your look with a slick of eyeliner, minimal concealer, and foundation.

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