Sunday April 22, 2018
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7 Pro SEO Tips for Small Businesses

Learn to outsource when it gets too overwhelming and create quality content that is relevant. Slow and steady wins the race

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From text to graphics, this software does it all. Pixabay
This is very convenient for customers as it will save their time. Pixabay
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  • Starting and running a small business can be a stressful task
  • In today’s high-tech world it is important that we take ful advantage of SEO
  • SEO can be easily learnt and used to our advantage

Why Bother?

Starting and running a small business takes dedication. In today’s high-tech world, small business owners must not only keep their eye on their physical presence but also their presence online. If you are not visible online, you effectively render yourself invisible.

In this article, you are going learn 7 pro tips for small businesses. The goal is simple – it is being seen, to stay relevant and to generate more sales.

 Also Read: These 10 Weird Museums around the World will Certainly Amuse You!

1. Keep It Real: Ensure Your Content the Real Deal

Creating relevant and valuable content is what will attract your desired customer base. Readers can tell if the content is genuine or forced so be sure to aim for quality, not just quantity.

Search Engine Optimization is a strong tool for Small Businesses all over the world. Pixabay
Search Engine Optimization is a strong tool for Small Businesses all over the world. Pixabay

A quality site, on the other hand, will generate more backlinks, sending you a steady flow of new prospective readers and seo juice.

2. Backlinks are Powerful: Get Them

Backlinks are such a vital component of SEO and many refer to them as the building blocks. Search engines such as Google give more credit to websites that are referred to by other relevant websites. The more the merrier.

Building connections and finding quality authoritative websites that are willing to provide a backlink will force you to build your online presence and to set yourself up as an authoritative source. However, effectively getting backlinks and optimizing anchor texts is one of the most difficult aspects of SEO. And most importantly, it is one of the most time-consuming aspects as well.

Backlinks make for a powerful connecting SEO tool. Flickr
Backlinks make a powerful connecting SEO tool. Flickr

If you find yourself struggling, do not be afraid of using backlinking services such as http://www.seoguestposts.com. However, you decide to build your links, watch out for PBNs or other black-hat tactics as you could risk getting your site penalized.

3. Keep Your Content Current

Along the same lines, check out your old posts using analytics. Those posts that got a lot of views but did not rank quite as high? Give them an overhaul and boost their rankings.

Consider:
· Updating outdated and cringe-worthy pictures
· Make sure your taking advantage of title tags and meta descriptions
· Proofread- do not lose credibility due to poor grammar
· Ensure your links work

4. Keep on Linking: Internal/External Links

Linking is one of the most important aspect of Search Engine Optimization. Pixabay
Linking is one of the most important aspects of Search Engine Optimization. Pixabay

Pique your reader’s curiosity and encourage them to dig deeper by providing internal links and external links, both to your own less-read posts and those to other authoritative sites. Your readers are bound to appreciate your fact-based approach. As an added plus, this can help eliminate the whine of salesy language.
Besides just helping the reader, it is an SEO best practice to link out to authority sites and to link to your own website.

5. Connect through various media and platforms

Who said you are limited to text web pages? Connect on social media, create eye-catching videos and infographics. Visual learners will be drawn to these types of content more than your
1000 blog post!

Also Read: Can The ‘Internet’ Replace Television And Newspaper In India?

6. Keep It Fast: Increase your page speed

Increase your page speed and OPTIMIZE. For every second your reader waits for the page to load the chances of them moving on increases exponentially. The faster your site, however, the faster you can land and interest clients. Google also penalizes slow sites. This means the faster your site the better your chances are of being on page 1.

Fast updating on pages will increase the traffic. Pixabay
Fast updating on pages will increase the traffic. Pixabay

Some tips for increasing your site speed is reduce the size of your images, use website code that is not bloated (such as WordPress) and to use a CMD. If all of this seems too complicated, several speed-optimization tools exist to help you out.

7. Remember Patience is a Virtue

Building quality content and increasing traffic naturally takes time. There are no shortcuts in this business and if there are they are based on a scam and will only hurt your rankings.

Patience is indeed a virtue while using the SEO. VOA
Patience is indeed a virtue while using the SEO. VOA

So, stay patient and stay diligent. Learn to outsource when it gets too overwhelming and create quality content that is relevant. Slow and steady wins the race, in both Aesop’s tales and in search engine optimization.

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STUDY – Americans Online Almost Everytime

A study reveals that Americans are online almost everytime

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Being online constantly isn't god for anyone.
Americans being online almost every time.

More than 25 percent of Americans say they are online “almost constantly,” says a new report.

According to a Pew Research Center study conducted in January, 26 percent of American adults spend a lot of time online, up from 21 percent in 2015.

Pew also found that 77 percent report going online at least on a daily basis. Only 11 percent of American adults reported not using the internet at all.

Americans have been oberved being online almost everytime.
Americans are busy on their phones all time.

 

One reason for the increase in heavy internet use is the widespread use of smartphones. More than eight out of 10 American adults said they access the internet via smartphone “at least occasionally.” Eighty-nine percent of smartphone users reported going on the internet daily, and 31 percent said they are online almost constantly.

For Americans who access the internet via computers instead of with a mobile device, 54 percent are online daily, and only 5 percent are online a lot of the time.

Not surprisingly, younger adults are the leaders among those who report being constantly connected, with some 39 percent saying they’re online almost all the time. Almost half report going online many times a day. For older Americans over 65, only 8 percent reported being online constantly, and 30 percent use the internet multiple times a day.

Also Read: Recent Poll Reveals that 67% Americans Receive their News from Social Media

Americans between the ages of 30 and 49 report nearly the same levels of connectivity as young adults. Among those ages 50 to 64, 17 percent report being online nearly constantly, a jump of 5 percent from three years ago.

Groups reporting the most frequent internet use include “college-educated adults, black adults, adults who live in higher income households and nonrural residents,” Pew found.

More than one-third ((34 percent)) of those with a college education or more are online nearly constantly, compared to 20 percent of those with a high school education or less.

Among blacks, 37 percent reported they’re online nearly constantly, with 92 percent saying they’re connected at least daily. That compares to 30 percent of Hispanics and 23 percent of whites. Both blacks and Hispanics have seen increases in internet use, while for whites, it is stable.

Americans being online all the time.
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Income also makes a difference in how much time is spent online, Pew said, noting that 35 percent of American adults with a household income of $75,000 or more reported being online nearly constantly. For those making less than $30,000, that number was just 24 percent.

Urban and suburban Americans were more likely to be online all the time (27 percent), compared to their rural counterparts (15 percent).  VOA