Sunday December 8, 2019
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7 Pro SEO Tips for Small Businesses

Learn to outsource when it gets too overwhelming and create quality content that is relevant. Slow and steady wins the race

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The highlight of the training is a virtual lab consisting of several real like live websites where students will get to perform security audits and find vulnerabilities.
The highlight of the training is a virtual lab consisting of several real like live websites where students will get to perform security audits and find vulnerabilities. Pixabay
  • Starting and running a small business can be a stressful task
  • In today’s high-tech world it is important that we take full advantage of SEO
  • SEO can be easily learnt and used to our advantage

Why Bother?

Starting and running a small business takes dedication. In today’s high-tech world, small business owners must not only keep their eye on their physical presence but also their presence online. If you are not visible online, you effectively render yourself invisible.

In this article, you are going learn 7 pro tips for small businesses. The goal is simple – it is being seen, to stay relevant and to generate more sales.   .

 Also Read: These 10 Weird Museums around the World will Certainly Amuse You!

1. Keep It Real: Ensure Your Content the Real Deal

Creating relevant and valuable content is what will attract your desired customer base. Readers can tell if the content is genuine or forced so be sure to aim for quality, not just quantity.

Search Engine Optimization is a strong tool for Small Businesses all over the world. Pixabay
Search Engine Optimization is a strong tool for Small Businesses all over the world. Pixabay

A quality site, on the other hand, will generate more backlinks, sending you a steady flow of new prospective readers and seo juice.

2. Backlinks are Powerful: Get Them

Backlinks are such a vital component of SEO and many refer to them as the building blocks. Search engines such as Google give more credit to websites that are referred to by other relevant websites. The more the merrier.

Building connections and finding quality authoritative websites that are willing to provide a backlink will force you to build your online presence and to set yourself up as an authoritative source. However, effectively getting backlinks and optimizing anchor texts is one of the most difficult aspects of SEO. And most importantly, it is one of the most time-consuming aspects as well.

Backlinks make for a powerful connecting SEO tool. Flickr
Backlinks make a powerful connecting SEO tool. Flickr

If you find yourself struggling, do not be afraid of using backlinking services such as http://www.seoguestposts.com. However, you decide to build your links, watch out for PBNs or other black-hat tactics as you could risk getting your site penalized.

3. Keep Your Content Current

Along the same lines, check out your old posts using analytics. Those posts that got a lot of views but did not rank quite as high? Give them an overhaul and boost their rankings.

Consider:
· Updating outdated and cringe-worthy pictures
· Make sure your taking advantage of title tags and meta descriptions
· Proofread- do not lose credibility due to poor grammar
· Ensure your links work

4. Keep on Linking: Internal/External Links

Linking is one of the most important aspect of Search Engine Optimization. Pixabay
Linking is one of the most important aspects of Search Engine Optimization. Pixabay

Pique your reader’s curiosity and encourage them to dig deeper by providing internal links and external links, both to your own less-read posts and those to other authoritative sites. Your readers are bound to appreciate your fact-based approach. As an added plus, this can help eliminate the whine of salesy language.
Besides just helping the reader, it is an SEO best practice to link out to authority sites and to link to your own website.

5. Connect through various media and platforms

Who said you are limited to text web pages? Connect on social media, create eye-catching videos and infographics. Visual learners will be drawn to these types of content more than your
1000 blog post!

Also Read: Can The ‘Internet’ Replace Television And Newspaper In India?

6. Keep It Fast: Increase your page speed

Increase your page speed and OPTIMIZE. For every second your reader waits for the page to load the chances of them moving on increases exponentially. The faster your site, however, the faster you can land and interest clients. Google also penalizes slow sites. This means the faster your site the better your chances are of being on page 1.

Fast updating on pages will increase the traffic. Pixabay
Fast updating on pages will increase the traffic. Pixabay

Some tips for increasing your site speed is reduce the size of your images, use website code that is not bloated (such as WordPress) and to use a CMD. If all of this seems too complicated, several speed-optimization tools exist to help you out.

7. Remember Patience is a Virtue

Building quality content and increasing traffic naturally takes time. There are no shortcuts in this business and if there are they are based on a scam and will only hurt your rankings.

Patience is indeed a virtue while using the SEO. VOA
Patience is indeed a virtue while using the SEO. VOA

So, stay patient and stay diligent. Learn to outsource when it gets too overwhelming and create quality content that is relevant. Slow and steady wins the race, in both Aesop’s tales and in search engine optimization.

Next Story

Digital Media Makes it Tougher for White Collar Criminals To Get a Job

The study involved white collar criminals after release from prison. Seventeen participants, aged 30-65, were questioned and their answers analysed

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Digital Media
Because of Digital Media coverage, white collar criminals end up with having a "personal digital criminal legacy" . Pixabay

The archive, search and sharing features of Digital Media ensure that the online identity of those convicted of white collar crimes, such as fraud and bribery is dominated by their crime long after a sentence is completed, making it much tougher for them to get jobs and reintegrate with society, says a study.

The “labels” attached to them on digital media may have long-term negative effect on their rehabilitation, said the study published in the Journal of Criminological Research, Policy and Practice.

“Historically it has been assumed that white collar crime was un-newsworthy and offenders were unlikely to be confronted by the negative impacts of adverse publicity,” said lead author David Shepherd from the Institute of Criminal Justice Studies at the University of Portsmouth in England.

“Consequently, there has been very little research in this field. We wanted to assess this perception and explore the accounts of some white collar criminals who have experienced the attention of the press,” Shepherd said.

Because of online media coverage, white collar criminals end up with having a “personal digital criminal legacy” (PDCL), said the study.

This sticks with them, disrupting their lives and the lives of their families, long after the reported crimes.

The study involved white collar criminals after release from prison. Seventeen participants, aged 30-65, were questioned and their answers analysed.

Overall the group became less economically productive after release from prison. Two remained long-term unemployed and five could only find work in the gig economy where fewer questions are asked.

Digital Media
The archive, search and sharing features of Digital Media ensure that the online identity of those convicted of white collar crimes, such as fraud and bribery is dominated by their crime long after a sentence is completed, making it much tougher for them to get jobs and reintegrate with society, says a study. Pixabay

The association of stymied employment opportunities, a permanent criminalised digital identity and Google was keenly felt by all the participants.

“I was all over the Internet, all over the BBC news, so if I typed in my details on Google you will find everything about me,” Tony, an employee convicted of occupational fraud, said.

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Frank, a businessman convicted of corporate fraud, said: “You can’t erase Google. And the problem is the media portrayal of what went on. It wasn’t the truth and it’s rarely the truth. But that’s what people read, and if they read it, they believe it.” (IANS)