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July 27 is Nag Panchami : Here’s Why Summoning the Serpent God is of Significance in this Hindu Festival

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Women shower flowers, rice and turmeric powder over snake deities in reverence of the gods. Wikimedia
  • Rich mythological background of Hindu culture believes there exist seven realms of universe below the earth
  • Snakes have a momentous part in holy Hindu scriptures
  • Nag Panchami is celebrated to seek defense against serpent gods

New Delhi, July 26, 2017: 

In the land of snake charmers, man has always lived to strike harmony with the environment. Keeping this in view, Nag Panchami is celebrated to appease the serpent gods throughout India, Nepal, and places with Hindu populations. This year, July 27, marks Nag Panchami and is celebrated with zeal and fervour.

Snakes comprise a significant space in Hindu mythology as they are considered the residents of the Patal Lok or Nag Lok. Thus, they are worshiped seeking protection of the family and the community in totality.

Nag Panchami is one of the lesser known Hindu festivals.
Nag Panchami is popularly celebrated with a lot of zeal and enthusiasm. Wikimedia

Date and Day 

Nag Panchami is observed on the fifth day of Shukla Paksha (the waxing moon) during the month of Shravana (Sawan) according to the traditional Hindu calendar. Normally, Nag Panchami falls two days after Hariyali Teej.

The festival is celebrated during the monsoon months because that is when snakes are most apparent after their underground homes are filled with water.

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The Story Behind the Festival

The ancient literature says Kashyapa, son of Great Lord Brahma, the creator of the dynasty had four consorts. The Third wife of Brahma was Kadru who belonged to the Naga race of the Pitru Loka. She gave birth to the Nagas among the other three, the remaining the three gave birth to Devas, Garuda, Daityas.

The Third wife of Brahma was Kadru who belonged to the Naga race of the Pitru Loka. She gave birth to the Nagas among the other three, the remaining three gave birth to Devas, Garuda, and Daityas. The Epic Story of Mahabharata mentions, Astika, the Brahmin son of Jaratkarus, who spotted the Sarpa Satra of Janamejaya, king of the Kuru Empire, that lasted for 12 long years.

Yagna was performed by Janamejaya to decimate the race of all snakes, to avenge the death of his father Parikshit due to snake bite off of Takshaka, the King of snakes. The day fire sacrifice was stopped, due to the intervention of Astika was on the Shukla Paksha Panchami day in the month of Shravan when Takshaka and his remaining races at that time were saved from decimation by the shape Satra Yana. From that day, the festival of Nag Panchami is celebrated in all over India and Nepal.

Rituals 

The Puja on Nag Panchami is conducted either at home, or at temples where women bathe deities of the serpent gods with water and milk, and decorate them with flowers and turmeric. Mansa Devi, the snake goddess is especially offered prayers on this day.

Snake charmers are often seen roaming around the city with their pet defanged snakes, playing local tunes on flutes, praising the serpent gods. Women often shower these snakes with flowers, rice, and turmeric powder, and give them sweetened milk as an offering to the gods. At places where snakes are uncommon, milk bowls are placed outside, hoping for the reptiles to visit and accept the offering.

In some places, it is a common practice to draw images of the Navnag with turmeric or red sandalwood, which is then worshiped. The Navnag comprises of nine snakes –

  1. Ananta
  2. Vasuki
  3. Shesha
  4. Padmanabha
  5. Kambala
  6. Shankhapala
  7. Dhritarashtra
  8. Takshaka
  9. Kalia

Nag Chaturthi – In some regions, fasting is observed a day before Nag Panchami. In Andhra Pradesh, it is observed just after Diwali. In Gujarat, it is called Nag Pancham and is usually observed three days before Krishna Janmashtami.

Nag Panchami Puja Muhurat – 07:01 to 08:25
Panchami Tithi Begins – 07:01 on July 27, 2017
Panchami Tithi Ends – 06:38 on July 28, 2017
(24-hour clock with local time of Delhi and DST)

 

– by Soha Kala for NewsGram. Twitter @SohaKala


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Twitter Unveils New Emoji For Diwali 2019

However, keeping in line with the spirit of the festival of lights, audiences could have the flame burn brighter by switching over to Twitter's dark mode

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Twitter
Dark Mode on Twitter consists of two variations, "dim" and "lights out". The former is already available across the Web, iOS and Android, while the latter has been available on the Web and iOS, and rolled out on Android this week. Pixabay

Twitter on Thursday announced a new emoji allowing its users to control how high the diyas flame burns during Diwali.

“In line with our tradition of engaging people in this conversation, as well as delighting them with innovations, we have launched a ‘Lights On’ diya emoji to represent the joy of the festival of lights,” Manish Maheshwari, Managing Director, Twitter India, said in a statement.

The emoji — diya or oil lamp, when viewed in the light mode would appear with a small flame.

However, keeping in line with the spirit of the festival of lights, audiences could have the flame burn brighter by switching over to Twitter’s dark mode.

Twitter’s dark mode consists of two variations, “dim” and “lights out”. The former is already available across the Web, iOS and Android, while the latter has been available on the Web and iOS, and rolled out on Android this week.

Twitter
Twitter on Thursday announced a new emoji allowing its users to control how high the diyas flame burns during Diwali. Pixabay

“Lights Out” mode could save battery life on those devices with OLED screens, improves readability at night, and also increased accessibility for individuals with specific types of visual impairment.

ALSO READ: Ceaseless Rain in Odisha Affects Normal Life

It would also render in eleven languages including Bengali, English, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Odia, Tamil and Telugu allowing a diverse set of people to celebrate Diwali and join the public conversation.

The emoji will be available until October 29. (IANS)

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Customers Redeem Coupons 40% More During Diwali, Says GrabOn

Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 201

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GrabOn
As Diwali comes with a plethora of sale events from various e-commerce portals, big and small. GrabOn Offers it's Customers Easy and Happy Shopping. Pixabay

Diwali comes with a plethora of sale events from various e-commerce portals, big and small. Needless to say, the average Indian shopper spends big bucks on gifting during this festive season. Hyderabad based online couponing company, GrabOn, has helped online shoppers save on their Diwali expenses by providing the top offers, deals and discounts on products across segments like food, recharge, travel, electronics and more.

Based on their internal data points and insights, they have come up with an infographic illustrating the consumer behavior in terms of coupon redemption and how it has changed over the course of the last 4 years during Diwali i.e. from 2016 to 2019.

GrabOn with a monthly subscriber base of more than 6.5 million users and 3000+ merchant partners onboard, boasts of helping India save over 300 crores in the last financial year alone. Their infographic focuses on the key segments like Travel, Recharge, Food, Electronics, Fashion while covering more. The coupon usage trend also highlights cities with most coupon redemptions. 

This infographic drives further delves into the specifics considering the biggest festival season in India. With a detailed analysis of the consumer demographics, age group, peak usage time, among other crucial insights, this Diwali based infographic puts a limelight on India’s coupon culture.

‘The e-commerce industry and the coupons space share a healthy symbiotic relationship which leads to mutual growth and success. The festive season, Diwali in particular, brings in high transactions. The Bachat Wali Diwali campaign we run during this time is also one of the contributing factors to this increase’, says Ashok Reddy, Founder & CEO, GrabOn.

 

GrabOn
Coupons & Deals market leaders GrabOn observed a significant growth in the number of coupons and offers used during the Diwali period since 2016. Pixabay

Food Tops The List

The Food vertical seems to have enjoyed the most preference during Diwali season, with the maximum number of coupons being redeemed for the category. The percentage usage increased from 21% to 58%. This change can be attributed to cheaper Exclusive offers. Delivery aggregators like UberEats, Zomato, Swiggy, and others are taking the industry by storm.

 Recharge Goes up!

The Recharge segment has seen a steady rise in coupon redemption rate, going up by 9% during Diwali 2018 when compared to Diwali 2017. The data suggests that more people prefer to look for super-saver tariff plans during the festive season.

 Fashion or Electronics Are Not the Most Preferred

While most guesses would go to Fashion or Electronics for having the majority of coupon redemptions, surprisingly both of the categories combined account for 16% of the total coupon usage during Diwali 2018.

 Indian Startups Doing Well

The infographic found Paytm, Ola, Zomato, BookMyShow, and Myntra leading the charge with other category merchants following suit.

GrabOn
GrabOn, has helped online shoppers save on their Diwali expenses by providing the top offers, deals and discounts on products across segments like food, recharge, travel, electronics and more. Pixabay

 About GrabOn

GrabOn is an Indian coupons and deals marketplace, headquartered in Hyderabad, India. It was founded in September 2013 by Ashok Reddy. A pioneer in the affiliate e-commerce coupon industry, GrabOn operates in over 450+ Indian cities. GrabOn provides authentic and latest deals in the industry through the strategic B2B partnerships and a wide network of merchants. Established with a motto of ‘Saving On Everything’, GrabOn offers the latest deals across a wide range of verticals like travel, recharge, fashion, electronics, food, beauty products, clothing, furniture, health, jewelry, movie tickets, automobiles, accessories, and home needs among others.

ALSO READ: Delhi Schools Encourage Students to Celebrate Eco-Friendly Diwali

Media Contact:

Thehasin Nazia: thehasin@grabon.in

 

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IIT-Mandi Predicts Indian Monsoon Rainfall Density for 2100

IIT-Mandi predict a weakening of monsoon by 2100

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monsoon in india
100 years of data of the Indian monsoon rainfall reveals that downfall of monsoon is near. Pixabay

Researchers from the Indian Institute of Technology-Mandi (IIT-Mandi) have developed an algorithm to process 100 years of data of the Indian monsoon rainfall and have predicted a weakening strength of the phenomenon by 2100.

The algorithm will also factor in information about global climate phenomena such as the El Nino Southern Oscillation, and can access periodicity of switching between strong and weak monsoon years.

The research was undertaken by Sarita Azad, Assistant Professor, School of Basic Sciences, along with her research scholars Pravat Jena, Sourabh Garg and Nikhil Ragha.

They studied the changes in the periodicity of monsoon rainfall and used the data to predict periodicity in future.

Their work has recently been published in the reputed American Geophysical Union peer-review international journal Earth and Space Science.

The Indian summer monsoon, the annual cycle of winds coupled with a strong cycle of rains, is undoubtedly India’s lifeline.

While the monsoon itself is a stable phenomenon, arriving almost like clockwork every year, the short-term fluctuations in annual rainfall are unpredictable and pose a great challenge.

Azad and her team developed algorithms that can accurately detect intense rainfall events, taking into consideration the triennial oscillation period and other factors such as the El Nino Southern Oscillation.

For this purpose, Jena has developed an algorithm to analyse the changes in periodicity of the monsoon. It predicts a decreasing intensity of rainfall in most parts of the country.

The team examined the spatial distribution of the triennial oscillations using rainfall data of 1,260 months between 1901 and 2005.

They analysed the power spectrum of the observed data and showed that the 2.85-year periodicity was present at 95 per cent confidence level over more than half of the 354 grids across India.

Indian monsoon downfall
Research reveals that changes in the periodicity of monsoon rainfall can result in the downfall of Indian monsoon by 2100. Pixabay

“We found that Indian summer monsoon rainfall has a periodicity of 2.85 years during which the monsoon tends to switch between strong and weak years. This 2.85 year period is called triennial oscillation,” Azad said.

In addition to the triennial oscillation, the quantum of rains that occurs during the monsoon is also connected to global climate phenomena such as the El Nino Southern Oscillation that recurs in a three to five-year period.

Understanding the relationship between triennial oscillation, its spatial distribution, and how it is likely to change in future is important for reliable monsoon prediction.

monsoon
Even after complex interactions both in temporal and spatial scales, monsoon showed a stable pattern till now. Pexel

Explaining the phenomenon, Jena said: “The monsoon involves complex interactions both in temporal and spatial scales. Despite complexity, the monsoon rainfall seems to show a well-defined pattern.”

The research team has projected the data into a collaborative framework-based simulation called the Coupled Model Inter Comparison Project to ascertain the future pattern of the 2.85-year period oscillation.

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The projections showed a weakening of this oscillation by the year 2100.

Azad added: “The triennial oscillation of the monsoon depends on global phenomena such as El Nino Southern Oscillation and the current triennial periodicity of 2.85 years may not hold good in future years, depending on the occurrence and periodicity of El Nino.”

Studies have shown that the periodicity of the El Nino Southern Oscillation itself is reducing, most likely linked to global warming, and this would have a direct impact on the strong-weak periodicity of the monsoon.

“A weakened triennial monsoon cycle will have a severe impact on agriculture and water resource management, particularly over the southwest coastal, northern, northeast, and central parts of India,” said Jena on the significance of their findings. (IANS)