Wednesday September 19, 2018

Veteran Actress Shabana Azmi Wants To Get Rid of Dependene on Mobile Phones

She reveals her husband Javed Akhtar is far more dependent on the mobile phone than she

0
//
9
Shabana Azmi
What fascinated Shabana Azmi was the space and attention given to the women figures from Moghul history. Flickr
Republish
Reprint

Veteran actress Shabana Azmi, who will turn a year older on September 18, says that she wants to get rid of her dependence on the mobile phone.

She is currently in Karjat shooting for “The Moghuls”, a web series for Hotstar produced by Nikkhil Advani.

The Internet is a fascinating web for Shabana Azmi.

“This is the first web series (for Hotstar) that I am doing. The reach of the medium is tremendous. ‘The Moghuls’ is an adaptation of Alex Rutherford’s historical book. It deals with Moghul history all the way from Babur to Aurangzeb,” said Shabana.

What fascinated Shabana Azmi was the space and attention given to the women figures from Moghul history.

 

Shabana Azmi
The Internet is a fascinating web for Shabana Azmi. Flickr

She feels women have been treated with scant attention by Moghul historians.

“I mean, everyone knows Mumtaz Mahal because Shah Jahan built the Taj Mahal for her. But what was she really like? I play Babur’s grandmother Esan Daulat. Not much is known about her. But she was the power behind the throne. When Babur was 12, she made sure he was crowned emperor.”

Shabana enjoys the freedom offered by the web. “One can tell a story as elaborately as one wants. Though Esan Daulat is little-known outside the domain of history books my character is done at length. I am shooting for 40 days for ‘The Moghuls’.”

So Shabana would be celebrating her birthday on the sets of “The Moghuls”. Any birthday thoughts?

“Yes, to get rid of my dependence on the mobile phone. My phone has just crashed. And I feel no anxiety about losing my numbers. On the contrary, it is extremely liberating to not have to depend constantly on the phone.

Shabana Azmi
Shabana Azmi.

“So yes, this birthday I’d like to return to basic face-to-face conversations with people whom I care for.”

She reveals her husband Javed Akhtar is far more dependent on the mobile phone than she.

Also Read- A Diet Rich in Nutrients Helps in Living Longer: Study

“He says my mobile phone is the most immobile phone in the world because I never take it with me. He watches a lot of shows on his phone.” (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Airline Tickets, Hotel Bookings Will Be Mobile Influenced in India by 2022: Facebook-KMPG

In hotel bookings, lack of "relevant ads" and "clear call to action" are top friction areas for both men and women

0
Facebook
Facebook expands security tools to protect elections globally. Pixabay

With more and more Indians using phones for shopping experiences, nearly 9 in 10 airline ticket purchases and hotel bookings will be mobile influenced in the country by 2022 — creating a $19 billion and $12 billion sales opportunity for airline and hotel brands respectively, a Facebook-KPMG report revealed on Wednesday.

Nearly half of the total consumer loss in airline ticket purchases (11 per cent out of 23 per cent) and hotel bookings (16 per cent out of 32 per cent) is on account of media friction (consumer drop-off from their purchase journey).

In fact, the mobile can help airline and hotel brands tap into a potential sales opportunity of $9 billion and $2 billion by reducing media friction, the report added.

“At Facebook, we want to help brands convert better by connecting better with their consumers. Our latest report aims at assisting travel brands and marketers in designing relevant mobile marketing strategies, which can help them reduce friction in consumers’ path to purchase and consequently increase sales,” said Pulkit Trivedi, Director, Facebook India.

India currently has over 400 million smartphone users and over 700 million feature phone users.

Additionally, mobile-influenced journeys are 24 per cent shorter for airline ticket purchases and 19 per cent shorter for hotel bookings than offline-influenced journeys, said the report which is the fourth in the series under the Facebook programme “Zero Friction Future”.

Authored by KPMG in India and based on the primary research and insights from a survey conducted by Nielsen, the report defines frictions at each stage of the travel purchase journey and highlights the significant role mobile and Facebook can play to influence Indian travellers’ purchase journeys.

smartphone
India currently has over 400 million smartphone users and over 700 million feature phone users. Image: Pixabay

In airline ticket purchases, nearly 70 per cent of men are impacted by the friction, leading to dropouts early in the purchase journey.

“Most men believe that offer communication shared by the brands are either not clear or don’t capture sufficient details,” the findings showed.

Women, however, seek more information and assistance with the purchase as they are likely to ignore advertisements on offline mediums such as print and radio.

In hotel bookings, lack of “relevant ads” and “clear call to action” are top friction areas for both men and women.

Also Read- Microsoft Releasing its Redesigned MS Outlook For Windows, Web Users

“It has become critical for brands to engage with travellers with one comprehensive message and all the information they expect, in a timely fashion. Any disruption in the journey impacts the purchase decision of the traveller,” said Arvind Gupta, Head-Management Consulting, KPMG in India.

According to Ashish Karnad, Executive Director, Marketing Effectiveness, Nielsen India, the report will not only give advertisers and consumers the current category landscape but also provide a bird’s eye view on the possible opportunities being missed by marketers due to media friction. (IANS)