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Shah Rukh Khan shares his Views on Future of Stardom in the Industry

Shah Rukh Khan was overwhelmed with the "sea of love", the crowd outside his house on his birthday and umpteen wishes on social media for his special day

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Shah Rukh Khan
Shah Rukh Khan. Wikimedia Commons
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  • As the reach of a star is growing at a rapid pace, the concept of stardom is changing and affecting its longevity, says superstar Shah Rukh Khan.
  • He has clocked over 25 years in Indian showbiz and continues to rule the hearts of millions.

Shah Rukh Khan was overwhelmed with His Birthday Wishes

On his 52nd birthday on Thursday, Shah Rukh Khan told the media: “Honestly, I think the longevity of stardom will be less in future, unlike our time, because of the simple logic of faster reach to the audience. I think the concept of superstardom will change. In fact, it has started changing.

“Earlier, it used to take three months for a film to get released all over India. Now it takes three seconds for a film to reach our mobile phone. For me, from when I made a debut to becoming a star, it took 10 years because people took some time to know me, then slowly they became fans… Now, for a young actor, it just takes a year to gain popularity.

“So, the longevity of 30 years will go down a bit. Things are going to come and go faster.”

Shah Rukh Khan also pointed at the possibility of having a musical superstar.

“Like they have in the West… like Chris Martin… Because music is getting celebrated beyond films, goes independent on digital platforms. There will be a digital superstar. The concept of stardom will change with time,” he added.

The actor was overwhelmed with the “sea of love” — the crowd outside his house on his birthday — and umpteen wishes on social media for his special day.

Talking about how digital entertainment was posing a challenge for the cinema world, Shah Rukh said: “I think when it comes to cinematic experience, we can offer a much bigger canvas because that is possible through digital shooting, camera, 3D and other technology.

“What we can do today with cinema is unfathomable. In the near future, we can experience interactive cinema, where we all can watch a story on big screen with a different experience. Therefore, I think cinema won’t die, but a new way of experiencing cinema will come.”(IANS)

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Shah Rukh Khan Feels The Need of Video Literacy in Our Country

On work front, Shah Rukh will be seen in Anand L. Rai's "Zero" followed by Mahesh Mathai's "Saare Jahaan Se Achha" playing role of an Indian astronaut Rakesh Sharma

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
Shahrukh Khan, VOA

Bollywood superstar Shah Rukh Khan has said that we need to have video literacy in our country.

Shah Rukh Khan was addressing the media at the “Mumbai 2.0” event here on Saturday. It was organised by the Government of Maharashtra along with Chief Minister Devendra Fadnavis.

Shah Rukh said that he wants to work towards growing video literacy in India, he said, “Now I have got the opportunity to do something at least in my field from which our younger generation can learn something. I think with social media, media itself has become a larger platform than it was just with television and films whether it was Indian films or even international television,”

“Social media is making everybody media savvy and I feel we still don’t have video literacy in our country. Cinema is an audio-visual medium and our culture is mainly based on talking. We are the people who listen to music and we talk a lot in our country but we don’t give importance to visual medium. We have poets, writers and singers but visual medium is growing so fast all over the world.”

Shah Rukh Khan
We need to have video literacy in India: Shah Rukh Khan.

Shah Rukh added that one has to learn to differentiate between good and bad content, he said, “When we earlier used to listen to ‘Twinkle twinkle little stars’ poem then we used to imagine stars in front of our eyes but now everything is available on internet so, one has to learn to differentiate between good and bad content and for that, we need to have video literacy.”

Shah Rukh said it is important to make sure the younger generation is aware about the glorious culture of the country.

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“I believe in archival and I feel things should be archived. We have film division in Mumbai so, I know that people are making their effort on that front but I wanted to establish an archival centre and that archival centre can develop digital content for children also.”

On work front, Shah Rukh will be seen in Anand L. Rai’s “Zero” followed by Mahesh Mathai’s “Saare Jahaan Se Achha” playing role of an Indian astronaut Rakesh Sharma. (IANS)