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Shah Rukh Khan’s Red Chillies and Netflix make an Agreement to bring Bollywood Superstar’s Past and Upcoming Movies to Streaming Service

The first movie to be streamed will be Dear Zindagi

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A fan Dangal between the onscreen Dangal girls for Shah Rukh Khan
Shahrukh Khan. VOA

December 15, 2016: In a first-of-its-kind deal, Shah Rukh Khan’s Red Chillies and Netflix made an agreement to bring the Bollywood superstar’s past as well as upcoming movies to the streaming service. The 86 million viewers of Netflix will have access to Red Chillies movies.

“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are,” Shah Rukh said in a statement.

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The first movie available will be Karan Johar produced Dear Zindagi, released on 25 November. The movie, directed by Gauri Shinde, starring Shah Rukh Khan and Alia Bhatt had a worldwide collection of $18 million.

Shah Rukh Khan is undoubtedly one of the biggest stars of Bollywood. Two of his movies are present in the Top 10 Hindi movies with the highest collection worldwide. Though some of his latest movies haven’t received the appreciation as compared to his previous hits, this hasn’t dimmed his popularity in India. His next movie is Raees which would be released on 25th January 2017.

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“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” says Netflix Chief Content Officer Ted Sarandos. “His moniker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide.”

Founded in 2002, Red Chillies has grown to become one of the most significant productions and VFX Company.

Prepared by Diksha Arya of NewsGram. Twitter: @diksha_arya53

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Indians won’t Mind Ads on Netflix, Amazon Prime Video if Given Good Deal, Research Report Claims

Subscription fatigue is not common for users in India

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Indians, Ads, Netflix
The findings suggest that the online TV consumer in India sees the value in TV content whether they are paying with greater focus and attention. Pixabay

One in three Indians won’t mind seeing ads as they watch over-the-top (OTT) content streaming platforms like Netflix or Amazon Prime if they get a good deal from the vendors, video Cloud services provider Brightcove Inc said on Monday.

While 25 per cent Indians want to pay nothing and watch ads as a trade-off to consuming content, 14 per cent respondents would like to pay a higher fee to be free from ads and a similar number would like an option where they can customise their price and ad packages.

In its annual “Asia OTT Research Report”, conducted with research partner YouGov, the company said 35 per cent of respondents in India might be open to a reduced monthly subscription package that serves ads depending on the price whereas 44 per cent said they would definitely sign up.

This means that nearly 80 per cent of Indian respondents are open to a hybrid model of reduced price subscription video on-demand (SVOD) services with some ad funding.

Indians, Ads, Netflix
One in three Indians won’t mind seeing ads as they watch over-the-top (OTT) content streaming platforms like Netflix or Amazon Prime if they get a good deal from the vendors. Pixabay

The survey polled 9,000 participants across nine countries in Asia, including 1,000 consumers in India.

“The findings suggest that the online TV consumer in India sees the value in TV content whether they are paying with greater focus and attention, or with their money. Indian consumers do not mind seeing ads as part of their shows, especially if they are getting a deal,” said Janvi Morzaria, Sales Director-India, Brightcove.

Nearly 60 per cent of ‘lapsed’ respondents plan to sign-up for OTT services again in the future. Subscription fatigue is not common for users in India as content was the primary driver for their subscription to multiple OTT services.

When asked how much respondents would be willing to pay for OTT services, 37 per cent of respondents stated less than $1 per month, 27 per cent would pay $$1-$4 per month and 16 per cent would pay $5-$9 per month.

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“Nearly 22 per cent of Indian respondents found two ads as an acceptable advertising load per ad break and 13 per cent were open to three ads per break,” said the report.

Offline downloads (42 per cent), access on mobile (42 per cent) and using less data on mobile (40 per cent) were the top three OTT service features most wanted by Indian consumers.

“OTT service providers should make the advertising experience engaging while limiting ad loads per break. Consumers are now willing to watch ads if they have the option to subscribe to a reduced price plan,” said Morzaria.

Indians, Ads, Netflix
While 25 per cent Indians want to pay nothing and watch ads as a trade-off to consuming content. Pixabay

Popular Indian digital service providers like Hotstar, ALT Balaji, Zee5, Voot, BigFlix, Sony LIV, Eros Now — apart from the global giants like Netflix, Hulu and Amazon Prime Video — have flooded the Indian market.

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There are currently more than 32 online content and video streaming platforms in the country and the market is expected to hit $5 billion by 2023, according to the global management consulting firm Boston Consulting Group (BCG). (IANS)