December 15, 2016: In a first-of-its-kind deal, Shah Rukh Khan’s Red Chillies and Netflix made an agreement to bring the Bollywood superstar’s past as well as upcoming movies to the streaming service. The 86 million viewers of Netflix will have access to Red Chillies movies.
“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are,” Shah Rukh said in a statement.
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The first movie available will be Karan Johar produced Dear Zindagi, released on 25 November. The movie, directed by Gauri Shinde, starring Shah Rukh Khan and Alia Bhatt had a worldwide collection of $18 million.
Shah Rukh Khan is undoubtedly one of the biggest stars of Bollywood. Two of his movies are present in the Top 10 Hindi movies with the highest collection worldwide. Though some of his latest movies haven’t received the appreciation as compared to his previous hits, this hasn’t dimmed his popularity in India. His next movie is Raees which would be released on 25th January 2017.
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“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” says Netflix Chief Content Officer Ted Sarandos. “His moniker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide.”
Founded in 2002, Red Chillies has grown to become one of the most significant productions and VFX Company.
– Prepared by Diksha Arya of NewsGram. Twitter: @diksha_arya53