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Sixteen Retail Fashion Brands Sign Su.Re (Sustainability Resolution) Project

Retail brands like Spykar, Westside, Trends, Shoppers Stop, fbb, House of Anita Dogre and Lifestyle and Max joined the movement

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Retail, Fashion, Sustainability
Textile Minister Smriti Irani launched the project, in association with the UN, on Thursday at the Lakme Fashion Week Winter/Festive 2019 being held here. Pixabay

Sixteen retail fashion brands have signed the Su.Re (sustainability resolution) project launched by the Textile Ministry, IMG Reliance and Clothing Manufacturers Association Of India (CMAI).

Textile Minister Smriti Irani launched the project, in association with the UN, on Thursday at the Lakme Fashion Week Winter/Festive 2019 being held here.

Retail brands like Spykar, Westside, Trends, Shoppers Stop, fbb, House of Anita Dogre and Lifestyle and Max joined the movement that aims to develop sustainable sourcing policy for consistent prioritising and utilising certified raw materials that have a positive impact on the environment.

In her address at the event which was also attended by Renata Lok-Dessallien, UN Resident Coordinator in India, Irani said: “Never before in a population our size has voluntarily driven the retail force of India and fashion elite along with the government to come together at one platform. That this has happened voluntarily makes me proud. On October 2, we shall step into the 150th year of Mahatma Gandhi’s birthday. Gandhi said to the world, ‘be the change you want to be’. And today, the resolution on sustainability is a reflective of that very thought of the Mahatma.”

Retail, Fashion, Sustainability
Sixteen retail fashion brands have signed the Su.Re (sustainability resolution) project launched by the Textile Ministry, IMG Reliance and Clothing Manufacturers Association Of India (CMAI). Pixabay

She said that sustainability is the fourth criteria for 57 per cent of the consumers of the apparel and design industry. “This (project) makes it not only responsible business but also smart business. This project will impact worth Rs 30,000 crore in the market. Everything that we consume, we must consume responsibly.”

Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance, said: “This is a true confluence of what we want to stand for in fashion in the country which is a melting point of ideas that brings transformational change. Today is a major step towards that change with the launch of Su.Re which is the first and the largest initiative by the fashion industry.

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“This initiative is just a start point. In the next five years, it will reach millions and millions of garments in the country turning from non-sustainable resources to sustainable resources.” (IANS)

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Retro Fashion Style to Make a Comeback This Year: Fashion Experts

According to experts 70s fashion will make a comeback in 2020

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Fashion Retro
70's and 80's fashion style is going to dictate the cuts and colors for the new decade. Pixabay

2020 is going to be the beginning of a new decade, however, 70’s style is going to make a huge comeback, say fashion experts.

Abhishek Yadav, Head of Design, Spykar Lifestyles says that 2020 will see the revival old fashion trends.

“70’s and 80’s style is going to dictate the cuts and colors for the new decade. Relaxed fits, high to mid waist trousers and jeans will be a great look for this season. Bright colours and black will continue to be a staple in all wardrobes,” he told IANSlife.

Contemporary cuts, vintage vibes and athleisure denims will gain popularity among the younger generation. Denim on denim looks, all denim jumpsuits will also be big this season. Oversized denim jackets, bomber jackets, vintage jeans, graphic t-shirts and utility pockets will be making a comeback.

Fashion Vintage
Bell Bottoms have been a forever trend in the fashion industry. Pixabay

Nelson Jaffery, Design Head, Liva feels that bright colors like pinks and yellows will rule spring/summer 2020.

“Neon’s are also going to be in demand. Bell bottoms, bright crop tops, sequin and leather pants are going to become the fashion uniform. Bell, puffed sleeves and tiered dresses are going to be very in trend during the spring-summer season. Loose fit and flow-y pants and dresses, made of sustainable fluid fabrics like viscose and modal will attract consumers more.”

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Sustainability is yet another trend that is going to dominate the decade. Consumers are getting more educated and aware about the harmful effects of fashion which is going to force retailers to make some changes. Fabrics like viscose and modal will dominate the fashion industry. (IANS)