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Sixteen Retail Fashion Brands Sign Su.Re (Sustainability Resolution) Project

Retail brands like Spykar, Westside, Trends, Shoppers Stop, fbb, House of Anita Dogre and Lifestyle and Max joined the movement

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Retail, Fashion, Sustainability
Textile Minister Smriti Irani launched the project, in association with the UN, on Thursday at the Lakme Fashion Week Winter/Festive 2019 being held here. Pixabay

Sixteen retail fashion brands have signed the Su.Re (sustainability resolution) project launched by the Textile Ministry, IMG Reliance and Clothing Manufacturers Association Of India (CMAI).

Textile Minister Smriti Irani launched the project, in association with the UN, on Thursday at the Lakme Fashion Week Winter/Festive 2019 being held here.

Retail brands like Spykar, Westside, Trends, Shoppers Stop, fbb, House of Anita Dogre and Lifestyle and Max joined the movement that aims to develop sustainable sourcing policy for consistent prioritising and utilising certified raw materials that have a positive impact on the environment.

In her address at the event which was also attended by Renata Lok-Dessallien, UN Resident Coordinator in India, Irani said: “Never before in a population our size has voluntarily driven the retail force of India and fashion elite along with the government to come together at one platform. That this has happened voluntarily makes me proud. On October 2, we shall step into the 150th year of Mahatma Gandhi’s birthday. Gandhi said to the world, ‘be the change you want to be’. And today, the resolution on sustainability is a reflective of that very thought of the Mahatma.”

Retail, Fashion, Sustainability
Sixteen retail fashion brands have signed the Su.Re (sustainability resolution) project launched by the Textile Ministry, IMG Reliance and Clothing Manufacturers Association Of India (CMAI). Pixabay

She said that sustainability is the fourth criteria for 57 per cent of the consumers of the apparel and design industry. “This (project) makes it not only responsible business but also smart business. This project will impact worth Rs 30,000 crore in the market. Everything that we consume, we must consume responsibly.”

Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance, said: “This is a true confluence of what we want to stand for in fashion in the country which is a melting point of ideas that brings transformational change. Today is a major step towards that change with the launch of Su.Re which is the first and the largest initiative by the fashion industry.

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“This initiative is just a start point. In the next five years, it will reach millions and millions of garments in the country turning from non-sustainable resources to sustainable resources.” (IANS)

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Creativity, Not In Business For Indian Fashion

As his fraternity scales up brands and diversifies its product ranges, designer Rocky S sits pretty – he broke that ground years ago

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fashion, Indian, international, business
Santa Fe Indian Market Fashion show 2014. Wikimedia Commons

As his fraternity scales up brands and diversifies its product ranges, designer Rocky S sits pretty – he broke that ground years ago. The designer insists that creativity is always serious business.

“I diversified my product range and brand almost five years ago. The Rocky S brand has a high street label called ‘RS’ and I tied up with Shoppers Stop for retail in its over 60 stores across the country. Everything is under Rs 2,000. I also have a perfume line, a furniture line and I have also launched my own resto-bar,” said the designer.

Asked whether he is also looking to scale up the Rocky S brand, he said, “I’m always looking at the possibility for new things, one of which is to establish my brand internationally. But for that I need to build the brand to the level, where I can engage with an investor, a partner who knows the international space and can spearhead the collaboration, leaving me to do the creative work. I do believe there is a right time and a place for everything, and when my time for an international collaboration comes, I will make the best of it.”

fashion, Indian, international, business
A model wears a Naga costume designed by Thunyatorn Ng at New York Fashion Week 2018. (VOA)

At the moment, the designer, who has dressed the likes of Beyoncé, Paris Hilton and the Pussycat Dolls, is gearing up for his seventh showcase at the prestigious London Fashion Week. And his collection is inspired from a royal Bougainvillea garden with summery colours such as fuschia, hot pink, dusky orange and a hint of the dark side with hues like black, grey and ivory. “The style is easy with loose trousers, anti-fit shirt, flirty dresses,” he said.

Rocky S reveals that his decision to focus on the London Fashion Week was driven by the need to focus on the business of fashion, without getting bogged down with the business of celebrity influencers and paid partnerships.

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“I realised long back that creativity is not at the forefront of fashion in India. Much of fashion week today is about influencers and celebrity collaborations. Actors dictate fashion, the media loves to add and promote the frenzy. That’s one of the reasons why I prefer the London platform, it looks at trends for the upcoming season, setting the tone and the tempo. It’s not following trends or only about who is wearing you clothes,” explained the designer.

So while influencers and paid partnerships might be the big game right now, the designer insists that creativity is always serious business. (IANS)