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A skilled and experienced SEO agency can help raise your brand’s visibility and drive traffic to your website. Unsplash

Before you can increase your conversions, potential customers need to be able to find your brand on the internet. A skilled and experienced SEO agency can help raise your brand’s visibility and drive traffic to your website.

You may feel that your products and services are superior to those offered by your competitors, but unless your brand can also rise above the competition and make those products known, your brand will always be destined to remain last in both market share and website rankings.


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There’s no denying the power that website rankings have in raising a company’s visibility and driving users to a particular website. Hiring an experienced SEO agency should be first on your list of marketing expenses, particularly if you’re investing heavily in online marketing and advertising.

Importance of Content

Content has always been one of the key factors achieving the top page ranking on Google’s search engine. The ability to identify and correctly use keywords in a page of content is one of the ways an SEO agency can help drive traffic to your site.


An agency can tap into a database that shows the rankings of search terms by category, such as radial tyres or law firms. Unsplash

Keywords are the terms a potential customer uses to find a website selling what they are looking for. Google keeps track of these search terms and ranks them according to how often a particular term is used. An agency can tap into a database that shows the rankings of search terms by category, such as radial tyres or law firms.

Want to read more in Hindi? Checkout: हॉकी ने महिला खिलाड़ियों को वित्तीय तौर पर मजबूत बनाया : रानी रामपाल

This is just one of the way an SEO agency can help drive customers to your site. But what they find when they get there is equally important. Google has always stressed the word ‘organic’ in describing ideal content. Organic content is relevant to what the user is looking for, as well as informative and engaging. A skilled agency also can provide content that ticks all of the boxes to rank highly in the eyes of Google.

By using the combination of quality writing and their ability to seed the content with top-ranking keywords, they help your website achieve top ranking as well.

Value of Backlinks

The inclusion of backlinks in your website content is another valuable tactic to increase the amount of traffic to your site. Although it’s a tedious and time-consuming process, a well-chosen and accepted backlink can provide a rush of new traffic by users who otherwise wouldn’t be aware of your site.


Look into partnering with an SEO agency if you find your website slipping in both the rankings, and against your competitors. Unsplash

Also Read: Varun Sharma: I’ve Always Been Intrigued With the Process of Wildlife Filmmaking

A request is made by the agency to another popular and relevant website to include a link back to your website. This request has to be accepted by the other site. The other site manager typically visits your site to judge its relevance and connection to their own. If they can see the connection and value to their own site, you’re in business!

The need to take active measures to drive traffic to your brand’s website is growing in the face of increasing competition in digital marketing. An experienced agency may be able to go above and beyond your capabilities in providing this extra edge. Look into partnering with an SEO agency if you find your website slipping in both the rankings, and against your competitors.

(Disclaimer: The article is sponsored, and hence promotes some commercial links.)

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IANS

The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

By Siddhi Jain

Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

four children standing on dirt during daytime 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race and even differences in background. | Photo by Ben Wicks on Unsplash


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Clean and maintained hands boost confidence in daily life activities.

If you feel that clean and well-groomed hands are just an essential prerequisite for women, you might like to think twice. Men should equally pay attention to their hands because our hand houses 1,500 bacteria living on each square centimeter of its skin. You can easily assume what havoc it can create in our body because in India we have the culture of eating with our hands and spaces beneath nails can become breeding heaven for germs. Moreover, clean and maintained hands boost confidence in their daily life activities. Therefore, it's important to keep your hands clean irrespective of your gender by washing or sanitizing at regular intervals. And, to keep them groomed, you don't have to visit a salon.

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