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Smaller cities trending to be the next hub of the smartphones: IDC

The International Data Corporation (IDC) reported that tier 2 and 3 cities will lead the next trend of growth of Indian smartphone market, with the growing dispersion of smartphones.

According to the “Monthly City Level Smartphone Tracker” report issued on Thursday, the top 30 cities of India make around 51 percent of the smartphone market in the fourth quarter of 2015. New Delhi topped the list while Mumbai followed it.

Around 60 percent of the online smartphone sales are created by top 5 cities of India, the report added.

According to the report, around 21.3 percent of Indian smartphone market are created by 25 major tier 2 and 3 cities. The demands in smaller cities is mostly for 3G models. However, the demand of 4G smartphones will be expected to increase with increasing 4G smartphone portfolio. The movement of the trend in smaller towns and cities make it the market of next evolution centre for the smartphone industry.

“The smartphone consumers in tier 2 and 3 cities are becoming more aware and demanding. The 4G revolution is promising to trigger the next wave of smartphone growth with 4G enabled devices already overtaking 3G devices as the largest smartphone category,” said Jaideep Mehta, managing director, IDC South Asia.

“With the first time mobile phone users coming on a smartphone, it will be their only connected device which meets all of their internet and entertainment needs” added Swapnil Bhatnagar, research director, IDC India.

Chinese retailers like Lenovo, Motorola and Xiaomi are due to its quality brand, superior features and value of money are receiving the big market portion in these cities,” Swapnil noted.(IANS)

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