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Smaller cities trending to be the next hub of the smartphones: IDC


The International Data Corporation (IDC) reported that tier 2 and 3 cities will lead the next trend of growth of Indian smartphone market, with the growing dispersion of smartphones.

According to the “Monthly City Level Smartphone Tracker” report issued on Thursday, the top 30 cities of India make around 51 percent of the smartphone market in the fourth quarter of 2015. New Delhi topped the list while Mumbai followed it.

Around 60 percent of the online smartphone sales are created by top 5 cities of India, the report added.

According to the report, around 21.3 percent of Indian smartphone market are created by 25 major tier 2 and 3 cities. The demands in smaller cities is mostly for 3G models. However, the demand of 4G smartphones will be expected to increase with increasing 4G smartphone portfolio. The movement of the trend in smaller towns and cities make it the market of next evolution centre for the smartphone industry.

“The smartphone consumers in tier 2 and 3 cities are becoming more aware and demanding. The 4G revolution is promising to trigger the next wave of smartphone growth with 4G enabled devices already overtaking 3G devices as the largest smartphone category,” said Jaideep Mehta, managing director, IDC South Asia.

“With the first time mobile phone users coming on a smartphone, it will be their only connected device which meets all of their internet and entertainment needs” added Swapnil Bhatnagar, research director, IDC India.

Chinese retailers like Lenovo, Motorola and Xiaomi are due to its quality brand, superior features and value of money are receiving the big market portion in these cities,” Swapnil noted.(IANS)

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How Gionee Aims to be Among Top 5 Smartphone Brands in India


After a brief hiatus, second-tier Chinese handset maker Gionee is geared up for a big splash in India with new smartphone launches amid a revamped strategy to be among the top five players in the country, a senior company executive has said.

The smartphone maker confirmed its restructuring plans last month, saying it will adopt a new business model under which distributors across the country would do their own marketing to enhance sales.

“India is becoming the second-largest mobile phone market globally and, for Gionee, it is as important as China or the European market. It is our commitment to invest further in this market to bring major change,” David Chang, Global Sales Director, Gionee India, told IANS in an interview.

The Chinese handset maker is in talks with the government to set up its own manufacturing unit in Faridabad, Haryana. Wikimedia Commons


“Setting up a manufacturing plant will help us in making all our phones by ourselves,” Chang added.

“We are aiming to get into the top five smartphone brands in the second half of 2018. In the first half of 2019, we will target to be among the top three players in the Indian smartphone market,” said the Gionee executive.

Buoyed by the response of its first bezel-less display smartphone — the “M7 Power” which was launched in November 2017 — the smartphone maker is set to introduce a series of full-view display devices.

The company said it will launch its first smartphone for 2018 as early as next month. Wikimedia Commons


This will be followed by several other bezel-less smartphone launches within the price bracket of Rs 10,000-Rs 15,000 — essentially either selfie-focused or battery-centric devices.

In an attempt to take on its rivals, the handset maker is also exploring the in-display fingerprint scanning technology.

“We are working on this new technology. We are working on a smartphone with under-the-display fingerprint scanner which would be launched globally,” Chang noted. Wikimedia Commons

The company will also introduce wireless chargers by the end of this year.

Acknowledging that its online distribution channel is not up to the mark, Chang said: “We started investing more in online channels beginning October 2017 and we believe online and offline channels are equally important. Now, we want to be more involved and would invest more in our online partners.”

“We have our exclusive stores, but right now we will focus more on building relationships with retailers directly,” Chang noted.

The handset maker is also mulling to restructure its strategy for online channels. Wikimedia Commons


“Gionee would be partnering with Amazon India, Flipkart and Paytm for introducing our new devices on their platforms.

“We will choose our best-selling models to be showcased online. We’ll also make sure there is no difference in price of the product that is available both online and offline,” Chang said.

Gionee, which has more than 600 service centres in India, said it will also work towards further strengthening its after-sales services in the country. IANS