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LG Electronics Inc. adopted a similar technology in its latest smartphone, G8 ThinQ. Pixabay

Smartphone brands will collectively spend Rs 330 crore on digital marketing in India this year, up by 20 per cent compared with the previous year, said a new report on Tuesday.

Social media marketing would consume 26 per cent of the digital marketing budgets for smartphones in 2019, according to the forecast by market research firm techARC.


At Rs 330 crore, the digital marketing budget constitutes six per cent of the overall marketing budget for the smartphone brands in India which is higher than the five per cent of the marketing budget set aside for print media.


Galaxy S10 is the only smartphone that has a hole in OLED display itself. Pixabay

“Digital is increasingly becoming the preferred mode in marketing of smartphones as it helps brands to establish an engaging connect with the millennials, who are either the buyers or influencers for smartphones,” said Faisal Kawoosa, Founder and Chief Analyst at techARC, in a statement.

Also Read- Amazon’s ‘Echo Show’ Smart Display Now in India

Overall, smartphone brands will spend 47 per cent of their marketing budget on outdoor campaigns, 21 per cent on TV, 19 per cent on retail, six per cent on digital, five per cent on print and two per cent on radio, techARC said. (IANS)


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The Centre will launch a pilot project on the use of indigenously manufactured drones for delivering medicines in the undulating landscape of Jammu and surrounding areas from Saturday

The Centre will launch a pilot project on the use of indigenously manufactured drones for delivering medicines in the undulating landscape of Jammu and surrounding areas from Saturday with a focus on vaccines delivery initially. "This is going to be a pilot project for the area. The drone is developed and manufactured entirely by our scientists," Union Minister for Science & Technology, Dr Jitendra Singh told mediapersons. Singh said he himself will be launching the project at Jammu.

The drone is developed by the scientists at Bengaluru's National Aerospace Laboratories (NAL), a constituent of Council of Scientific and Industrial Research (CSIR), an autonomous Society that is headed by the Prime Minister. For now, the delivery would be limited to Covid vaccines and once successful, it would be expanded to be used for regular delivery of medicines in the remote, hilly areas.

drone flying in sky The drone is developed by the scientists at Bengaluru's National Aerospace Laboratories (NAL). | Photo by Jason Blackeye on Unsplash

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According to him Amitabh Bachchan is a great actor in the industry.

Bollywood actor Abhishek Bachchan shares how he feels when people compare him with his father Amitabh Bachchan on the singing reality show 'Sa Re Ga Ma Pa'. He also requests contestant Rajshree Bag to sing a track 'Bahon Mein Chale Aao' featuring his mother Jaya Bachchan.

Abhishek said after looking at the performance of Rajshree, who is often compared with Lata Mangeshkar on the show, that she reminds him of being compared with his father. "Rajshree, whenever I have got the chance to watch the show, I've seen people compare you to Lata didi. It actually reminded me about how people compare me with my father and ask me how I feel about it."

According to him Amitabh Bachchan is a great actor in the industry and this is what he says to everyone making these comparisons. "My answer to them is that there's no greater actor in this film industry than Amitabh Bachchan and if I'm being compared to him, I am sure I must have done something good."

"Similarly, your voice has a different kind of magic like Lata ji and that's why people are comparing your voice with her. I feel you should always take this as a compliment," he concluded. 'Sa Re Ga Ma Pa' airs on Saturday and Sunday on Zee TV. (IANS/ MBI)


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Photo by Aaron Burden on Unsplash

Winters in India have always beckoned for that hot, steaming bowl of tomato and pepper rasam or the mellow, millet based Raab.

By IANSlife

Winters in India have always beckoned for that hot, steaming bowl of tomato and pepper rasam or the mellow, millet based Raab. Certain dishes like sarson ka saag, undhiyu, nimona pulao are winter specialites in the country. Seasonal food has always been an Indian speciality -- we switch our choice in fruits, vegetables, sometimes even grains with the onset of different season. The preference of using specific ingredients during certain climates is visible in our sweets as well. It's common to find local and traditional delicacies made of jaggery, instead of sugar during the winters. Case in point -- the Nolen Gur Rasgulla, a speciality made in Odisha and West Bengal between November to February.

Sarson Ka Saag | Sarson ka saag is traditional Punjabi dish Certain dishes like sarson ka saag, undhiyu, nimona pulao are winter specialites in the country. | Flickr

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