Smartphone Brands Boost 2019 Digital Marketing Budget: Report
Overall, smartphone brands will spend 47 per cent of their marketing budget on outdoor campaigns, 21 per cent on TV, 19 per cent on retail, six per cent on digital, five per cent on print and two per cent on radio, techARC said
Smartphone brands will collectively spend Rs 330 crore on digital marketing in India this year, up by 20 per cent compared with the previous year, said a new report on Tuesday.
Social media marketing would consume 26 per cent of the digital marketing budgets for smartphones in 2019, according to the forecast by market research firm techARC.
At Rs 330 crore, the digital marketing budget constitutes six per cent of the overall marketing budget for the smartphone brands in India which is higher than the five per cent of the marketing budget set aside for print media.
“Digital is increasingly becoming the preferred mode in marketing of smartphones as it helps brands to establish an engaging connect with the millennials, who are either the buyers or influencers for smartphones,” said Faisal Kawoosa, Founder and Chief Analyst at techARC, in a statement.
Overall, smartphone brands will spend 47 per cent of their marketing budget on outdoor campaigns, 21 per cent on TV, 19 per cent on retail, six per cent on digital, five per cent on print and two per cent on radio, techARC said. (IANS)
Targeting Rs.1,000 crore in revenue in India from its Smart Factory solutions in the next three years, Japanese electronics major Panasonic has announced it has integrated its welding business and SMT (Surface Mount Technology) equipment business into one Smart Manufacturing Solutions company.
The smart factory solutions proposition will enable Panasonic to deliver high value-added smart solutions and services along with world-class hardware to the manufacturing industry, the company said in a statement late on Wednesday.
The company targets to achieve Rs 1,000 crore in revenue from its smart factory business in the next three years in India, with solutions and digital manufacturing expected to contribute 15 per cent to the total smart factory business revenue.
“India is adopting new-age technologies such as 5G, IoT, AI and others at a rapid pace and we will only see more investment in these technologies as we move forward,” said Hiroyuki Aota, President and CEO, Global Panasonic Smart Factory Solutions.
“To be able to cater to these growing demands, having the right and smart capabilities in manufacturing will be key, and this is what we are addressing today,” he added.
The smart factory solutions mean integrated line management system (ILNB), automated process tracker, digital reporting system and more.
Panasonic’s recently introduced solution ILNB can communicate with the entire line of machinery and can automate up to 70-80 per cent of manual processes.
The digital reporting system allows real-time access to information, helping build agility and overall transparency of systems.
“The key technology to realise a Smart Factory is to connect various equipments through the Internet of Things (IoT), synchronize them and collect and control data in real time for entire production processes,” said Manish Sharma, President & CEO Panasonic India.
Panasonic also plans to open a technical centre for its smart factory solutions which will act as a strategic base that validates smart factories with customers and be used as a training centre. (IANS)