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Smartphone Brands Boost 2019 Digital Marketing Budget: Report

Overall, smartphone brands will spend 47 per cent of their marketing budget on outdoor campaigns, 21 per cent on TV, 19 per cent on retail, six per cent on digital, five per cent on print and two per cent on radio, techARC said

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LG Electronics Inc. adopted a similar technology in its latest smartphone, G8 ThinQ. Pixabay

Smartphone brands will collectively spend Rs 330 crore on digital marketing in India this year, up by 20 per cent compared with the previous year, said a new report on Tuesday.

Social media marketing would consume 26 per cent of the digital marketing budgets for smartphones in 2019, according to the forecast by market research firm techARC.

At Rs 330 crore, the digital marketing budget constitutes six per cent of the overall marketing budget for the smartphone brands in India which is higher than the five per cent of the marketing budget set aside for print media.

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Galaxy S10 is the only smartphone that has a hole in OLED display itself. Pixabay

“Digital is increasingly becoming the preferred mode in marketing of smartphones as it helps brands to establish an engaging connect with the millennials, who are either the buyers or influencers for smartphones,” said Faisal Kawoosa, Founder and Chief Analyst at techARC, in a statement.

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Overall, smartphone brands will spend 47 per cent of their marketing budget on outdoor campaigns, 21 per cent on TV, 19 per cent on retail, six per cent on digital, five per cent on print and two per cent on radio, techARC said. (IANS)

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The Challenges, Growth and Prospects of Olive Oil Industry in India

Discussing the growth, prospects of olive oil in India

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For the first time in the country, experts in India will hold a panel discussion about the olive oil industry. Pixabay

BY PUJA GUPTA

For the first time in the country, experts in India will hold a panel discussion on the challenges, growth and prospects of the olive oil industry on the 13th of December at PHD Chamber of Commerce & Industry.

Rahul Upadhyay, President and Akshay Modi, Vice-President at The Indian Olive Association (IOA) will be hosting the Annual Public at the Lakshmipat Singhania Auditorium. The session will discuss the transition of olive oil from being a foreign oil to a homegrown oil with which the citizens of India can now reckon with.

The panel moderated by senior food and travel writer Rupali Dean will spearhead the session on Olive Oil In India-2.0. The panel of speakers will include noted restaurateurs, chefs, nutritionists, food researchers and biologists, entrepreneurs, retailers, food, health and fitness experts.

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The Indian Olive Association focuses on the problems confronting the emerging sector of olive oil and table olives in India. Pixabay

Upadhyay said, “The Indian Olive Association focuses on the problems confronting the emerging sector of olive oil and table olives in India. With Annual Public Session, we attempt to bring together the doyens from the food and health industry to discuss the problems and offer solutions that will accelerate the growth of olive oil in India.”

Akshay Modi, Vice-President at The Indian Olive Association (IOA). “The Annual Public Session is a platform that brings together all the diverse stakeholders to speak a unified voice for the greater good of the category of olive oil in India.”

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The Indian Olive Association (IOA), the national apex association of olive oil producers, growers, distributors, importers, users and consumers in India works to promote consumption and expand the market for olive oil and table olives. The association focuses on the problems confronting this emerging sector in India. Macro-economic factors like GST, Import Duty and issues with respect to the import of both table olives and olive oil are taken up by IOA with multiple authorities to streamline the import process and ensure a steady growth for this category. (IANS)