Wednesday November 20, 2019
Home Lead Story Smartphone Ca...

Smartphone Cameras Picture Perfect or Just a Gimmick? : Megapixel War

According to industry experts, it is an attempt by the brands to differentiate themselves from competition and remain at the top of the consumers' mindshare.

0
//
Smartphone
Chinese Smartphone makers have sounded the bugle for a megapixel war and the users are in for some sweet deals as camera sensors grow in specifications at affordable price points. Pixabay

In 2012, Nokia, which was at the top of the mobile industry, brought 808 PureView, a Symbian operating system (OS)-based smartphone with an insane 41MP camera that created quite a buzz.

Since then, Android-based smartphones started gaining traction and original equipment manufacturers (OEMs) began adding more megapixels to the cameras to lure the crowd.

Now Chinese smartphone makers have sounded the bugle for a megapixel war and the users are in for some sweet deals as camera sensors grow in specifications at affordable price points.

In India, Realme, which initially started off as a subsidiary of Chinese handset maker OPPO, became the first to introduce a 64MP camera smartphone — Realme XT — few weeks ago followed by Xiaomi, which has recently unveiled its Redmi Note 8 Pro with 64MP.

Samsung has even created a 108MP sensor for upcoming smartphones.

As many as 50 per cent of smartphones sold globally will have three or more camera sensors by the end of 2021, says Counterpoint Research.

Smartphone
These numbers indicate the availability of the sensor size at a cost that can let Smartphone brands bring it in a model at affordable price points.
Pixabay

According to industry experts, it is an attempt by the brands to differentiate themselves from competition and remain at the top of the consumers’ mindshare.

“It should be seen as a marketing plank, which enables brands to showcase innovation for a feature which is important for smartphone consumers these days,” Navkendar Singh, Research Director-Devices and Ecosystem, India & South Asia, International Data Corporation (IDC) told IANS.

These numbers indicate the availability of the sensor size at a cost that can let smartphone brands bring it in a model at affordable price points.

“In early 2020, we should expect launches with 92MP and 108MP in the market. Beyond a certain megapixel capability, a normal consumer cannot feel the difference in the photograph purely from megapixel viewpoint,” Singh noted.

According to Counterpoint Research, Xiaomi was at the second spot with a 17 per cent share in the Rs 15,001-Rs 20,000 price segment in India in Q2 2019, while Realme ranked sixth with 6 per cent share in the same period.

However, Realme inched up to the fourth position with 12 per cent market share, whereas Xiaomi slipped to the fifth spot with a share of 9 per cent in July-August.

“In Q2 2019, 14 per cent smartphones shipped with 48MP lens cameras and 70 per cent with two or more rear cameras.

Smartphone
Android-based Smartphone Companies started gaining traction and original equipment manufacturers (OEMs) began adding more megapixels to the cameras to lure the crowd. Pixabay

“However, merely adding a bigger megapixel sensor does not determine higher picture quality,” Karn Chauhan, Research Analyst at Counterpoint Research told IANS.

There are multiple factors, such as the lens, the size of the aperture, Image Signal Processor (ISP), software algorithms, AI, etc. which come into play while determining the quality of the picture.

ALSO READ: Top 5 Websites Offering Health and Wellness Solutions

“The tech advancements, exemplified by Samsung eISOCELL Bright GW1′, the 64MP image sensor, used by the likes of Realme and Xiaomi, are essentially pushing the envelope for better, low light HDR photography and brighter, detailed photographs mimicking very closely the human eye vision,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS. (IANS)

Next Story

Samsung Galaxy S11 To Introduce 8K Video Recording

Samsung plans to introduce 8K video recording support to its upcoming smartphone Galaxy S11

0
Samsung Galaxy S11
Samsung will be introducing 8K video recording support to its upcoming smartphone Galaxy S11. Pixabay

South Korean tech giant Samsung is reportedly planning to introduce 8K video recording support to its upcoming smartphone Galaxy S11.

A new code in the APK file (the Android app software file) for Samsung’s camera app suggests that Galaxy S11 lineup would support 8K video recording, XDA Developers reported on Sunday.

The Exynos 990 chipset, which is expected to power the international variants of the device, features 8K@30fps video decoding/encoding capabilities.

Additionally, Qualcomm’s upcoming Snapdragon 865 chip, which will power the US variants of the S11, is also expected to have enough horsepower to offer 8K video recording.

Earlier, famed leakster Ice Universe had claimed that the Galaxy S11 would not use the 108MP ISOCELL Bright HMX sensor that it launched earlier this year, but would instead utilise an upgraded second-generation sensor.

Samsung Smartphone
The upcoming Samsung Galaxy S11 smartphone will be available in three screen sizes. Pixabay

Opting for a second-generation version of Samsung’s 108MP lens would also make sense, since the original version has on a Xiaomi handset first, so it won’t be a totally new thing by the time the Samsung Galaxy S11 launches.

The upcoming Samsung Galaxy S11 smartphone will be available in three screen sizes – 6.4 or 6.2-inch being the smallest, mid-sized with 6.4-inch and 6.7-inch being the largest one.

Evan Blass also claimed that there would be five variants in total that all sport curved-edge displays.

Also Read- India Becomes Top-Priority Gaming Creator on YouTube

On the part of connectivity, the two small variants of the smartphone will come in 5G and LTE, whereas the largest 6.7-inch variant will be 5G only.

As per a recent report, Galaxy S11 would arrive in the third week of February 2020 and the launch event is said to take place in San Francisco. (IANS)