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Using Phones While Shopping May Make You Buy More, Says Study

For the study, published in the Journal of the Academy of Marketing Science, the researchers observed more than 230 participants in a simulated shopping task

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People who use their mobile phones for making calls or listening to music while shopping are more likely to make unplanned purchases and forget items they had planned to buy, says a study.

The research team observed this effect even when phones were only used for part of the shopping trip.

“Our finding that phone use that is unrelated to shopping negatively affects shopping behaviour was in stark contrast to beliefs held by consumers,” said study author Michael Sciandra from Fairfield University, US.

Shopping mall in India. Image source: worldbase9.com

For the study, published in the Journal of the Academy of Marketing Science, the researchers observed more than 230 participants in a simulated shopping task.

They found that consumers who are highly dependent upon mobile phones, characterised by excessive use of and reliance on the device, were the most at risk of deviating from a shopping plan while engaging in shopping-unrelated mobile phone use.

Also Read- Launch of WhatsApp Pay in India Can Hamper Paytm’s Future Plans

“Mobile phones are quickly becoming the principal distractor for many consumers and they offer a unique form of interruption. Our findings may influence consumers’ attitudes towards mobile phone use while shopping and persuade them to reflect on how these devices impact our lives, both positively and negatively,” Sciandra added. (IANS)

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Mobile Networks Suspending Orders for Huawei Smartphones: Report

The US export ban has forced Google to cut Huawei’s new devices off from its Android ecosystem

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Huawei, information
Logo of Huawei is seen on the advert in front of the local offices of Huawei in Warsaw, Poland, Jan. 11, 2019. VOA

Mobile networks in Asia and Europe have issued suspending orders for Huawei smartphones following the US decision last week to restrict the company’s access to American technology, the media reported.

The inclusion of Huawei on an export blacklist means the Chinese company can no longer source software or components from US suppliers without a license. Existing devices are unaffected but the restrictions threaten future Huawei products and its leading position in building super-fast next generation 5G networks, CNN reported.

Vodafone, the world’s second largest mobile operator, said on Wednesday that it had paused pre-orders in the UK for the Huawei Mate 20X (5G) smartphone.

“This is a temporary measure while uncertainty exists regarding new Huawei 5G devices,” a company spokesperson told CNN Business.

The UK’s biggest carrier, EE, is also delaying the introduction of Huawei’s new smartphones. The company had touted the Mate 20X in a preview of its 5G network last week.

Japan’s top mobile operators took similar steps against another device, the Huawei P30 Lite, earlier on Wednesday. The phone was scheduled to launch in the country later this month.

5G
A woman stands at a Huawei booth featuring 5G technology at the PT Expo in Beijing, China, Sept. 28, 2018. VOA

Leading Japanese telecoms firm NTT Docomo announced that it has stopped taking reservations for the phone, and is “looking into the impact of the US restrictions”, Docomo spokesperson Yoshikumi Kuroda said.

Rival carriers KDDI and SoftBank Corp. said they will delay the release of the new Huawei phone.

The suspension of orders is the first tangible evidence that US President Donald Trump’s administration’s latest escalation of its campaign against Huawei on grounds of national security is hurting the company’s business, CNN reported.

Also Read- Britain’s First 5G Service to be Launched in May

Huawei overtook Apple last year to become the world’s No. 2 smartphone brand behind Samsung, and it relies on markets outside of China for half of its sales.

The US export ban has forced Google to cut Huawei’s new devices off from its Android ecosystem.

A temporary reprieve by the US Commerce Department allows Google to service existing Huawei devices for the next 90 days. (IANS)