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Using Phones While Shopping May Make You Buy More, Says Study

For the study, published in the Journal of the Academy of Marketing Science, the researchers observed more than 230 participants in a simulated shopping task

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People who use their mobile phones for making calls or listening to music while shopping are more likely to make unplanned purchases and forget items they had planned to buy, says a study.

The research team observed this effect even when phones were only used for part of the shopping trip.

“Our finding that phone use that is unrelated to shopping negatively affects shopping behaviour was in stark contrast to beliefs held by consumers,” said study author Michael Sciandra from Fairfield University, US.

Shopping mall in India. Image source: worldbase9.com

For the study, published in the Journal of the Academy of Marketing Science, the researchers observed more than 230 participants in a simulated shopping task.

They found that consumers who are highly dependent upon mobile phones, characterised by excessive use of and reliance on the device, were the most at risk of deviating from a shopping plan while engaging in shopping-unrelated mobile phone use.

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“Mobile phones are quickly becoming the principal distractor for many consumers and they offer a unique form of interruption. Our findings may influence consumers’ attitudes towards mobile phone use while shopping and persuade them to reflect on how these devices impact our lives, both positively and negatively,” Sciandra added. (IANS)

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Google Brings New Feature Called ‘Focus Mode’ For Android Devices

Focus mode is available on all devices that currently have Digital Wellbeing and parental controls settings, including new phones launching with Android 9 and Android 10

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Focus mode is a new Digital Wellbeing tool on Google Android, now out of beta, that helps you get things done by temporarily pausing apps so you can focus on the task at hand. Pixabay

Google has introduced a new feature ‘Focus Mode’ for Android devices designed to prevent its users from being consistently distracted by their smartphone.

The feature allows users to turn off distractions – like social media updates or email notifications – for a period of time, so a user can get things done without interruption.

Focus mode was first announced at Google’s developer conference in the summer as part of Android Q/10.

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Google has introduced a new feature ‘Focus Mode’ for Android devices designed to prevent its users from being consistently distracted by their smartphone. Pixabay

“Focus mode is a new Digital Wellbeing tool on Android, now out of beta, that helps you get things done by temporarily pausing apps so you can focus on the task at hand. You can select apps you currently find distracting (like social media or games) and if you try to open them, Focus mode will remind you that app is paused.

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“Focus mode will also silence those apps’ notifications until you are ready to switch out of the mode,” Dayson Pais Product Manager, Android said in a statement on Wednesday.

Focus mode is available on all devices that currently have Digital Wellbeing and parental controls settings, including new phones launching with Android 9 and Android 10. (IANS)

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