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SMBs Adopting New Digital Technologies Faster: Google India

On the marketing front, the Internet behemoth’s smart campaigns help SMBs create ads and drive results. Smart campaigns are currently available in regional languages such as Hindi, Tamil, Telugu and Bengali

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

By Krishna SinhaChaudhury

The small and medium businesses (SMBs) sector which contributes nearly 37 per cent of India’s GDP, is fast adopting new digital technologies to stay up-to-date in the race, according to a top Google India executive.

SMBs can potentially contribute a lot more if they can expand their area of influence and grow their businesses faster, according to a recent KPMG India and Google report on “Impact of Internet and Digitisation on SMBs in India”.

“SMBs in India want to both learn and grow. More than a million businesses have actually setup their websites through Google Business,” said Shalini Girish-Director, Google Customer Solutions, India.

“There are over 26 million listings that have been setup by businesses. There are about 58.5 million SMBs in India and 45 per cent of them have a presence on Google Maps and Google Search. The adoption is improving no doubt but there are still millions of businesses that need to come online. We’re continuing our efforts on that,” Girish told IANS.

The free offering for SMBs to list on Search and Maps is called “Google My Business” that makes it easy for businesses to be discoverable by customers.

Google India has also been working to digitally empower India’s SMBs for the past two years, essentially by providing them marketing solutions through which they can reach out to global audience, without being location-agnostic with minimum or no monetary investments.

The Internet giant currently provides solutions for both conventional and age-old businesses to new-age start-ups.

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

For Indian startups, it offer mentorship through a launchpad accelerator programme.

The three-month mentorship covers all aspects of product design, business models, product credits and technology support to build for scale and go to market strategies. At least 50 Indian start-ups have benefitted from the programme till date.

“We’re happy to see there’s been a lot of traction (from the medium and small enterprises or MSMEs). We’re committed for the next several years to invest in the country, people and its business communities because there’s still a lot more we can do,” said Girish.

The company rolled out a free tool called “Google Market Finder” last year for the Indian businesses, which helps them overcome barriers when they want to expand internationally.

Also Read: Software Giant Microsoft Adds New OneDrive Consumer Storage Plans

The tool essentially helps businesses identify and evaluate new markets by using Google Search trends data by capturing the volume and also indicates the level of competitive activity in the region.

On the marketing front, the Internet behemoth’s smart campaigns help SMBs create ads and drive results. Smart campaigns are currently available in regional languages such as Hindi, Tamil, Telugu and Bengali.

Marathi and other Indian languages would follow soon, said the company. (IANS)

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Cisco Sets Target of Having Conversations with 25 SMBs Everyday to Help them Go Digital

To address their needs, we have announced SMB as a separate vertical globally, so that there is a set of people who are looking

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a lack of discipline in setting the goal correctly for sustained digital transformation and insufficient rigour in executing the change across the enterprise. Pixabay

With India being home to over 63 million small and medium-sized businesses (SMBs), networking giant Cisco has set the target of having conversations with 25 SMBs everyday in a bid to help them go digital, a top company executive has said.

While some SMBs are born with technology, a lot of the existing ones have not yet started looking at technology adoption.

“To address their needs, we have announced SMB as a separate vertical globally, so that there is a set of people who are looking at what are their needs, what are the requirements, what are the products that they need and what is the technology innovation that we need to do,” Sudhir Nayar, Managing Director, Commercial Sales, Cisco India and Saarc told IANS.

Cisco, which is increasingly focusing on software and services for growth, has found that the SMBs want simple solutions and therefore the Cloud-based offering from the company have become a hit with them. With these solutions, the SMBs can have the luxury of not setting up the whole digital infrastructure within their premises.

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With India being home to over 63 million small and medium-sized businesses (SMBs), networking giant Cisco has set the target of having conversations with 25 SMBs everyday in a bid to help them go digital, a top company executive has said. Pixabay

“They can tap into a Cloud-based security system or a Cloud-based collaboration system. They can use it, pay on a fixed time basis, and can increase the consumption if they like. So these are the flexibilities they are looking at,” Nayar said.

Cisco Meraki, for example, offers Cloud networking services and offers customers complete visibility and control over the entire network over the web.

“You can actually monitor everything using the Meraki dashboard, and you can exactly see where the performance is right, where the performance is not right, and you can fine tune deployment. All this can be done sitting in a central console,” Nayar said.

About 30 per cent of Cisco’s business in India comes from SMBs, which has seen over 20 per cent growth in the country, he said.

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To drive its business in India, Cisco said it collaborates with thousands of its partners in India, while also focusing on different routes to market or building go-to-market strategies.

“We work with them (partners) so that they can take the best of the technologies across 100 plus towns and cities in which we are present,” Nayar said.

“We have more than 11,000 engineers in our Bengaluru facility, which is the largest engineering facility outside United States. A lot of technology innovation happens there. They take a lot of feedback from our customers in India and globally,” he said.

In terms of making their products secure in an age when cybersecurity incidents have become more common than ever, Cisco said it believes in “integrated security” in its offerings. (IANS)