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SMBs Adopting New Digital Technologies Faster: Google India

On the marketing front, the Internet behemoth’s smart campaigns help SMBs create ads and drive results. Smart campaigns are currently available in regional languages such as Hindi, Tamil, Telugu and Bengali

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA

By Krishna SinhaChaudhury

The small and medium businesses (SMBs) sector which contributes nearly 37 per cent of India’s GDP, is fast adopting new digital technologies to stay up-to-date in the race, according to a top Google India executive.

SMBs can potentially contribute a lot more if they can expand their area of influence and grow their businesses faster, according to a recent KPMG India and Google report on “Impact of Internet and Digitisation on SMBs in India”.

“SMBs in India want to both learn and grow. More than a million businesses have actually setup their websites through Google Business,” said Shalini Girish-Director, Google Customer Solutions, India.

“There are over 26 million listings that have been setup by businesses. There are about 58.5 million SMBs in India and 45 per cent of them have a presence on Google Maps and Google Search. The adoption is improving no doubt but there are still millions of businesses that need to come online. We’re continuing our efforts on that,” Girish told IANS.

The free offering for SMBs to list on Search and Maps is called “Google My Business” that makes it easy for businesses to be discoverable by customers.

Google India has also been working to digitally empower India’s SMBs for the past two years, essentially by providing them marketing solutions through which they can reach out to global audience, without being location-agnostic with minimum or no monetary investments.

The Internet giant currently provides solutions for both conventional and age-old businesses to new-age start-ups.

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A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

For Indian startups, it offer mentorship through a launchpad accelerator programme.

The three-month mentorship covers all aspects of product design, business models, product credits and technology support to build for scale and go to market strategies. At least 50 Indian start-ups have benefitted from the programme till date.

“We’re happy to see there’s been a lot of traction (from the medium and small enterprises or MSMEs). We’re committed for the next several years to invest in the country, people and its business communities because there’s still a lot more we can do,” said Girish.

The company rolled out a free tool called “Google Market Finder” last year for the Indian businesses, which helps them overcome barriers when they want to expand internationally.

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The tool essentially helps businesses identify and evaluate new markets by using Google Search trends data by capturing the volume and also indicates the level of competitive activity in the region.

On the marketing front, the Internet behemoth’s smart campaigns help SMBs create ads and drive results. Smart campaigns are currently available in regional languages such as Hindi, Tamil, Telugu and Bengali.

Marathi and other Indian languages would follow soon, said the company. (IANS)

Next Story

Amazon To Empower SMBs in India By Exporting Products Worth $10bn

According to Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, SMBs in India account for 45 per cent of industrial output, creating employment for 60 million Indians and roughly 1.3 million jobs annually

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Amazon wants to make sure that the current perception of the company among the small businesses go away, else this will further call for strict scrutiny from the regulators and protests from small traders. VOA

$1 billion commitment by Amazon to empower small and medium businesses (SMBs) in India is Jeff Bezos’ attempt to change the e-commerce giant’s perception among small businesses which are in a retaliatory mode, industry experts said on Wednesday.

Bezos announced that the e-commerce major, through its global footprint, will help SMBs export products worth $10 billion by 2025. This move is seen as a measure to calm the growing unrest and protests going on under the aegis of the Confederation of All India Traders (CAIT).

“Amazon wants to make sure that the current perception of the company among the small businesses go away, else this will further call for strict scrutiny from the regulators and protests from small traders,” Satish Meena, Senior Forecast Analyst with Forrester, told IANS.

Over the next five years, Amazon will invest $1 billion to digitise micro and small businesses in cities, towns and villages across India, helping them reach more customers than ever before, announced Bezos.

According to Meena, this is in line with what Amazon is planning to do in India for the next few years.

“They need partnerships with SMBs for products to cater not only to the Indian customers, but also to customers outside the country,” he said. Amazon said it would establish ‘Digital Haats’ in 100 cities and villages to help businesses integrate into the digital economy.

According to Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, SMBs in India account for 45 per cent of industrial output, creating employment for 60 million Indians and roughly 1.3 million jobs annually. “The SMBs, however, are constrained by multiple challenges, including access to skills, talent, finance, and most importantly, digital outreach,” Ram told IANS.

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$1 billion commitment by Amazon to empower small and medium businesses (SMBs) in India is Jeff Bezos’ attempt to change the e-commerce giant’s perception among small businesses which are in a retaliatory mode, industry experts said on Wednesday. Pixabay

“This is where SMB-centric initiatives, such as Amazon’s commitment, are a welcome initiative to digitally support SMBs, enabling them to gain knowledge, reach their target audience, achieve scale, and while doing so, be able to measure their growth metrics,” Ram said.

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In the end, added Meena, SMBs in India also need handholding in product development, capital investment and access to market. (IANS)