“Snap Audience Network”- Meet The All New Version of Snapchat!
"The plan is for Snap to sell ads that will appear inside other companies' apps, a move that will help Snap advertisers reach a larger group of people than just those who use Snapchat," the report noted.
Joining the league of other tech giants and their big fancy annual conferences like Facebook’s “F8”, Google’s “I/O” and Apple’s “WWDC”, photo-messaging app Snapchat hosted its first “Partner Summit” in California.
The motive of the event was to unveil new products – some for users, some for developers – and encourage potential partners to build features or products that work with the Snapchat app, Recode reported on Thursday.
During the event, the platform announced new Facebook app-inspired “Stories” option, in-house built multi-players games and more Augmented Reality (AR) filters which are not just restricted to faces.
Snapchat, in a statement, said: “‘Stories’ feature allows people to share videos, photos shot from Snapchat’s in-app camera on dating app Tinder and social networking app Houseparty as ‘Story'”.
A new filter called “Landmarks” also made its place on Snapchat, bringing AR filters for iconic landmarks from around the world, like the Eiffel Tower, the report said.
These apart, in partnership with media companies like Dakota Pictures, NBC and Insurrection Media, Snapchat announced eight new shows including a comedy show, a zombie apocalypse show and a docu-series about race in America, the report said.
Snapchat also floored its new ad network, called the “Snap Audience Network” .
“The plan is for Snap to sell ads that will appear inside other companies’ apps, a move that will help Snap advertisers reach a larger group of people than just those who use Snapchat,” the report noted. (IANS)
If you think watching pornographic material in the “incognito” mode will not let anyone know, you are mistaken. Google, Facebook and even Oracle cloud are secretly tracking the porn you watch even when you switch on the “incognito” mode on your laptop or smartphone.
A new joint study from Microsoft, Carnegie Mellon University and University of Pennsylvania that investigated 22,484 sex websites using a tool called “webXray” revealed that 93 per cent of pages track and leak users’ data to third-party organisations.
“Tracking on these sites is highly concentrated by a handful of major companies,” said the researchers who identified 230 different companies and services tracking users in their sample.
Of non-pornography-specific services, Google tracks 74 per cent of sites, Oracle 24 per cent and Facebook 10 per cent.
Porn-specific trackers in the top 10 are exoClick (40 per cent), JuicyAds (11 per cent), and EroAdvertising (9 per cent).
“The majority of non-pornography companies in the top 10 are based in the US, while the majority of pornography-specific companies are based in Europe,” said the study.
The researchers – Elena Maris, Microsoft Research; Timothy Libert, Carnegie Mellon University; and Jennifer Henrichsen, University of Pennsylvania – said they successfully extracted privacy policies for 3,856 sites, 17 per cent of the total.
“The policies were written such that one might need a two-year college education to understand them. The content analysis indicated 44.97 per cent of them expose or suggest a specific gender/sexual identity or interest likely to be linked to the user,” said the study to be published in the journal New Media & Society.
The team created a hypothetical profile named “Jack” who decides to view porn on his laptop.
“What Jack does not know is that incognito mode only ensures his browsing history is not stored on his computer. The sites he visits, as well as any third-party trackers, may observe and record his online actions,” the researchers noted.
These third-parties may even infer Jack’s sexual interests from the URLs of the sites he accesses. They might also use what they have decided about these interests for marketing or building a consumer profile. They may even sell the data.
Jack has no idea these third-party data transfers are occurring as he browses videos.
“His assumption that porn websites will protect his information, along with the reassurance of the ‘incognito’ mode icon on his screen, provide Jack a fundamentally misleading sense of privacy as he consumes porn online,” wrote the researchers.
The above hypothetical scenario occurs frequently in reality and is indicative of the widespread data leakage and tracking that can occur on porn sites, they added.
In 2017, Pornhub, one of the largest porn websites, received 28.5 billion visits, with users performing 50,000 searches per second on the site.
Statistics vary as to the amount of overall porn activity on the internet, but a 2017 report indicated porn sites get more visitors each month than Netflix, Amazon, and Twitter combined, and that “30 per cent of all the data transferred across the Internet is porn”, with site YouPorn using six times more bandwidth than Hulu.
“While the findings of this study are far from encouraging, we do believe regulatory intervention may have positive outcomes,” said the researchers. (IANS)