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Snapchat Adds 4 Million New Users in the First Quarter

It now offers more than 450 premium content channels worldwide

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Snapchat Logo, VOA

Photo-messaging app Snapchat added four million new users in the first quarter of 2019, registering a revenue of $320 million — up 39 per cent (year-over-year) — thus beating the Wall Street estimates.

Snapchat’s daily active users (DAUs) were 190 million — up two per cent from 186 million in the previous quarter but down from 191 million in Q1 2018.

“In the first quarter we delivered strong results across our business with growth in daily active users and revenue,” CEO Evan Spiegel said in a statement late on Tuesday.

“Our new Android application is available to everyone, with promising early results,” he added.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat in a Smartphone. IANS

The new app is 25 per cent smaller, opens 20 per cent faster on average, and is modularized for more efficient ongoing innovation.

As of March, Snapchat ads reached 75 per cent of the US consumers in the age group 13-34 — more than Facebook-owned Instagram.

The company announced 10 new Snap original shows which will begin airing in May.

“We’ve enhanced Discover’s high quality, made-for-mobile video offering across the Snapchat platform. In Q1 2019, nearly half of our daily Discover viewers watched Discover every day of the week,” said the company.

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It now offers more than 450 premium content channels worldwide.

“As we look towards the future, we see many opportunities to increase our investments, and will continue to manage our business for long-term growth,” Spiegel noted. (IANS)

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Instagram Now Copying TikTok, Snapchat to Promote its IGTV Feature

However, the photo-messaging app is still trying out ways to make the feature work as intended

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FILE - The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.

Depending on the tried and tested methods of the two apps, Instagram’s IGTV has ditched its category-based navigation system’s tabs like “For You”, “Following”, “Popular”, and “Continue Watching” for just one central feed of algorithmically suggested videos — much like TikTok, TechCrunch reported on Monday.

With its new design, IGTV has also moved on from its awkward horizontal scrolling design to a Snapchat Discover-like vertical “infinity grid” layout of recommended clips.

The new design showed up in last week’s announcements for Instagram Explore’s new Shopping and IGTV discovery experiences.

“The idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist,” the report quoted Will Ruben, Instagram’s product lead on Explore as saying.

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

Launched in 2018, the long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to host lengthier must-see original vertical content.

TSensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day – implying less than half a per cent of Instagram’s billion-plus users have downloaded it. IGTV does not even rank on the overall charts and hangs low at number 191 on the US – Photo and Video app charts, according to App Annie, the report added.

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However, the photo-messaging app is still trying out ways to make the feature work as intended.

Recently, Instagram started showing IGTV videos as part of the usual news feed, in order to boost user-engagement with the longer video clips. (IANS)