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Snapchat Adds 4 Million New Users in the First Quarter

It now offers more than 450 premium content channels worldwide

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Snapchat Logo. VOA

Photo-messaging app Snapchat added four million new users in the first quarter of 2019, registering a revenue of $320 million — up 39 per cent (year-over-year) — thus beating the Wall Street estimates.

Snapchat’s daily active users (DAUs) were 190 million — up two per cent from 186 million in the previous quarter but down from 191 million in Q1 2018.

“In the first quarter we delivered strong results across our business with growth in daily active users and revenue,” CEO Evan Spiegel said in a statement late on Tuesday.

“Our new Android application is available to everyone, with promising early results,” he added.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat in a Smartphone. IANS

The new app is 25 per cent smaller, opens 20 per cent faster on average, and is modularized for more efficient ongoing innovation.

As of March, Snapchat ads reached 75 per cent of the US consumers in the age group 13-34 — more than Facebook-owned Instagram.

The company announced 10 new Snap original shows which will begin airing in May.

“We’ve enhanced Discover’s high quality, made-for-mobile video offering across the Snapchat platform. In Q1 2019, nearly half of our daily Discover viewers watched Discover every day of the week,” said the company.

Also Read- Jack Dorsey, Donald Trump Discuss ‘The Health of Public Conversation’

It now offers more than 450 premium content channels worldwide.

“As we look towards the future, we see many opportunities to increase our investments, and will continue to manage our business for long-term growth,” Spiegel noted. (IANS)

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‘WhatsApp From Facebook’ Arrives for New Users in Year 2020

The move could let the social networking giant tout higher user engagement to advertisers, further ramping up its advertising division

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WhatsApp on a smartphone device. Pixabay

Taking another step towards monetising and making all its apps — WhatsApp, Messenger and Instagram — into one unified experience for billions of users, the social networking giant has added ‘WhatsApp from Facebook’ for new users on its instant messaging platform in the New Year.

Facebook CEO Mark Zuckerberg revealed his plans last year to integrate its chat services — WhatsApp, Messenger and photo-sharing app Instagram — to let their users message each other across platforms.

Calling it a long-term project, Zuckerberg said the cross-app functionality will happen in 2020 or beyond.

The new feature was spotted by WABetaInfo, a fan website that tracks WhatsApp updates, on Thursday.

“WhatsApp from Facebook is added to the WhatsApp Status for newly registered users!’ posted the website.

A follower replied: “This is a feature that they know how to implement faster!”

WhatsApp in September quietly rolled out a feature for Android users to let them share their status stories directly on Facebook Story and other apps.

facebook, WhatsApp, stories, feature
Silhouettes of mobile users are seen next to logos of social media apps Signal, Whatsapp and Telegram projected on a screen in this picture illustration. VOA

Just like Instagram, WhatsApp’s status stories lets users post images, text and videos on your profile that disappear after 24 hours.

Facebook’s video calling device Portal also works with just a WhatsApp account, allowing users to make video calls to friends and family and access features like ‘Story Time’ even if they don’t have a Facebook account.

According to Zuckerberg, more than the commercial benefits of the chat integration between the apps, he was concerned about data encryption.

Also Read: Twitter to Give Users Control Who Can Reply to Tweets

“The first reason that I’m excited about this is moving more to end-to-end encryption by default in more of our products. People really like this in WhatsApp. I think it’s the direction that we should be going in with more things in the future,” he told analysts during a conference call.

“There are also a number of cases that we see where people tell us that they want to be able to message across the different services,” Zuckerberg noted.

The move could let the social networking giant tout higher user engagement to advertisers, further ramping up its advertising division. (IANS)