Tuesday January 21, 2020
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Snapchat Launches its Beta Test Version in Eight New Languages

While Snapchat lost users because of its much reviled redesign, the company stressed that it ultimately resulted in 30 per cent more people watching its exclusive stories and shows

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Snapchat is reportedly planning to launch more
Snapchat in a Smartphone. IANS

In its efforts to reach more users, photo-messaging app Snapchat has launched a beta test version in eight new languages, five of which are Indian, the media reported on Wednesday.

The new languages being tested are Hindi, Marathi, Gujarati, Punjabi, Urdu, Malay, Vietnamese and Filipino, evidently focusing on the Indian market.

The turn of events is interesting after Snapchat CEO Evan Spiegel, in April 2017, infamously said that “poor countries” like India and Spain were of no interest to him for business expansion.

“This is our first Beta containing eight new languages! If you’re fluent in any languages listed below, try changing your device language to check them out,” web portal Social Media Today quoted Snapchat as saying on the beta description.

The company has urged beta testers to report issues with screenshots to help make the launch of these languages “awesome”.

The official release date of the new languages support, however, remains unclear.

It is also not known whether the beta is being tested by Android users, iOS users or both.

Snapchat, smartphones
An image of the Snapchat logo created with Post-it notes is seen in lower Manhattan, New York, May 18, 2016. VOA

A 2017 Google report suggested that India would have nearly 536 million internet users accessing content in languages other than English by 2021.

“India, the second most populated nation on Earth behind China and the second biggest smartphone market in the world, has become a key growth region of focus for social media apps in recent times, with Facebook now serving more users in the country than in the US.

“India is also the second biggest market, in terms of users, for both Instagram and LinkedIn. It then makes sense that Snapchat looks to make India a bigger focus,” the report said.

Also Read- Google Launches a Free App ‘Bolo’ For Kids in India

In October 2018, Snapchat hired Raheel Khursheed, former head of news partnerships and government for Twitter India, as its first executive to head operations in the country.

In February, the photo-messaging app claimed that it had added 186 million daily users in the final three months of 2018, ending a streak of two consecutive quarters of declining users.

While Snapchat lost users because of its much reviled redesign, the company stressed that it ultimately resulted in 30 per cent more people watching its exclusive stories and shows, the media reported. (IANS)

Next Story

YouTube India to Focus on Regional Languages For Driving Creator Growth

According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination

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YouTube
YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform. Pixabay

Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, a top company executive has said.

According to Satya Raghavan, Director, Content Partnerships, YouTube in India, the company’s focus on Indian languages will continue and it will encourage more creators to find success on the video sharing platform in the next year.

“In the last three years we saw good growth in regional languages, especially Tamil, Telugu and Malayalam. We saw uptake for content in Tamil initially, and Telugu and Malayalam picked up later too,” Raghavan told IANS on Friday.

Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016.

These Indian languages continued expanding their verticals, from comedy to gaming to beauty, and today they have a full range of content on the popular video sharing platform.

“In the twelfth year of YouTube’s journey in India, 2019 has proven to be a coming-of-age year in more ways than one,” he noted.

This year, genres such as farming, gaming and learning, grew into categories worth mentioning on YouTube, and hit massive reach and engagement.

According to the company, across categories, women creators were seen leading from the front.

YouTube
Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, Pixabay

While 2016 had just one woman YouTube creator with a subscriber base of over one million, this year saw that number shoot to 120 women YouTube creators with over a million followers.

Asked if women creators did particularly well in a specific genre, Raghavan replied: “They did well in almost every category.”

To further encourage the engagement of viewers and also the growth of creators and content, the company will focus on learning and gaming verticals in the next year.

“We expect to focus more on growing the learning vertical, and especially gaming which will continue to see uptake among people,” noted Raghavan.

Earlier this year, the company, at its annual flagship event Brandcast, had said: “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information.”

YouTube
Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016. Pixabay

YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform.

ALSO READ: Measles Kills 140,000 people, WHO Calls it “Collective Failure”

According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination. (IANS)