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Snapchat Launches its Beta Test Version in Eight New Languages

While Snapchat lost users because of its much reviled redesign, the company stressed that it ultimately resulted in 30 per cent more people watching its exclusive stories and shows

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Snapchat is reportedly planning to launch more
Snapchat in a Smartphone. IANS

In its efforts to reach more users, photo-messaging app Snapchat has launched a beta test version in eight new languages, five of which are Indian, the media reported on Wednesday.

The new languages being tested are Hindi, Marathi, Gujarati, Punjabi, Urdu, Malay, Vietnamese and Filipino, evidently focusing on the Indian market.

The turn of events is interesting after Snapchat CEO Evan Spiegel, in April 2017, infamously said that “poor countries” like India and Spain were of no interest to him for business expansion.

“This is our first Beta containing eight new languages! If you’re fluent in any languages listed below, try changing your device language to check them out,” web portal Social Media Today quoted Snapchat as saying on the beta description.

The company has urged beta testers to report issues with screenshots to help make the launch of these languages “awesome”.

The official release date of the new languages support, however, remains unclear.

It is also not known whether the beta is being tested by Android users, iOS users or both.

Snapchat, smartphones
An image of the Snapchat logo created with Post-it notes is seen in lower Manhattan, New York, May 18, 2016. VOA

A 2017 Google report suggested that India would have nearly 536 million internet users accessing content in languages other than English by 2021.

“India, the second most populated nation on Earth behind China and the second biggest smartphone market in the world, has become a key growth region of focus for social media apps in recent times, with Facebook now serving more users in the country than in the US.

“India is also the second biggest market, in terms of users, for both Instagram and LinkedIn. It then makes sense that Snapchat looks to make India a bigger focus,” the report said.

Also Read- Google Launches a Free App ‘Bolo’ For Kids in India

In October 2018, Snapchat hired Raheel Khursheed, former head of news partnerships and government for Twitter India, as its first executive to head operations in the country.

In February, the photo-messaging app claimed that it had added 186 million daily users in the final three months of 2018, ending a streak of two consecutive quarters of declining users.

While Snapchat lost users because of its much reviled redesign, the company stressed that it ultimately resulted in 30 per cent more people watching its exclusive stories and shows, the media reported. (IANS)

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Snapchat to Let Users Add Music to Their Posts

Snapchat has not officially commented on the subject

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Snapchat is reportedly planning to launch more
Snapchat in a Smartphone. IANS

Competing with the likes of Instagram, photo-messaging app Snapchat is planning to let users add music to their posts on the platform.

According to The Wall Street Journal, the company is trying to secure broad rights to catalogues from Universal Music Group, Sony Music Entertainment and Warner Music Group, CNET reported on Friday.

No deals have been confirmed as of now, but the company has ramped up its efforts.

Snapchat
Teenagers prefer Snapchat over Facebook, Instagram: Study. Pixabay

Other apps like Instagram and TikTok already let users add music to their content.

Also Read- Amazon Plans to Let Devices Record Before Wake Word

Facebook also struck deals with major music companies in 2017 and 2018 allowing users to upload and share videos featuring songs from those labels.

Snapchat has not officially commented on the subject. (IANS)