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Snapchat Expanding its ‘Our Story’ Feature

Media partners also will be able to monetise this content right from the start. Snap said it will share the revenue from the content its partners produce, the report added

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Snapchat, snap shares
Snapchat made more interactive with 2 new features. Pixabay

Photo-messaging app Snapchat is expanding its “Our Story” feature to about 20 media partners to enable them to crowd-source images and videos for their own “Snap Stories”.

“Our Story” feature collects snaps submitted by Snapchatters from around the globe about a place, an event or a topic from different points-of-view and presents them as a Story for the rest of the community to watch.

A “Story” is a collection of Snaps that play in the order they were taken.

Previously, only Snapchat itself could develop a “Story” using inputs from people and present it to the audiences but now the extension of this feature to the media houses would allow them to weave user-submitted videos into their own stories and add context through graphics or text, Deadline.com reported late on Thursday.

Snapchat
Snapchat on a smartphone device. Pixabay

The company would provide its partner, the tools to create “Our Stories” content along with the ability to source publicly submitted snaps and provide editorial data to finalise it.

The feature would be very useful for news organisations to build stories on major news events using first-hand videos and graphics from the Snapchatters witnessing and experiencing the event or incident.

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Media partners also will be able to monetise this content right from the start. Snap said it will share the revenue from the content its partners produce, the report added.

Launched in 2015, the feature was designed to take advantage of the Internet-connected cameras at the centre of the app to gather eyewitness-video accounts of events, places, or themes and in the past month itself, over 75 million people have watched the “Our Story” content on the discover section of Snapchat. (IANS)

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Snapchat Announces Launch of Tools and Polling Information for Indian Voters

The photo-messaging app released its rebuilt app for Android users on Monday, in a bid to bring performance for the Android version up to par with the iOS version

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Snapchat, smartphones
An image of the Snapchat logo created with Post-it notes is seen in lower Manhattan, New York, May 18, 2016. VOA

Aiming to encourage people ahead of the 2019 Lok Sabha polls, photo-messaging app Snapchat on Wednesday announced the launch of tools and polling information for Indian voters.

Educating its users about the resources provided by the Election Commission, the company said in a statement: “On April 10, a ‘Team Snapchat’ Snap will also be sent to remind people to look up when their constituency is voting, and Snapchat will also send a Snap in each individual state that includes a link to polling location information hosted on the Election Commission of India’s portal.”

Snapchat has also designed a range of tools including filters, stickers, Bitmoji, lenses, and Snap Map integrations especially for the polls.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

“Snapchatters can also use lenses and filters to express themselves on issues around the elections and share them with friends.

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“Snap Map will offer a new way for its Indian community to check their online voter roll, look up when their State Constituency is voting and encourage them to cast their vote with a ready link to the polling location,” the company statement added.

The photo-messaging app released its rebuilt app for Android users on Monday, in a bid to bring performance for the Android version up to par with the iOS version. (IANS)