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Snapchat Expanding its ‘Our Story’ Feature

Media partners also will be able to monetise this content right from the start. Snap said it will share the revenue from the content its partners produce, the report added

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Snapchat expands 'Our Story' feature to media partners. Pixabay
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Photo-messaging app Snapchat is expanding its “Our Story” feature to about 20 media partners to enable them to crowd-source images and videos for their own “Snap Stories”.

“Our Story” feature collects snaps submitted by Snapchatters from around the globe about a place, an event or a topic from different points-of-view and presents them as a Story for the rest of the community to watch.

A “Story” is a collection of Snaps that play in the order they were taken.

Previously, only Snapchat itself could develop a “Story” using inputs from people and present it to the audiences but now the extension of this feature to the media houses would allow them to weave user-submitted videos into their own stories and add context through graphics or text, Deadline.com reported late on Thursday.

Snapchat
Snapchat on a smartphone device. Pixabay

The company would provide its partner, the tools to create “Our Stories” content along with the ability to source publicly submitted snaps and provide editorial data to finalise it.

The feature would be very useful for news organisations to build stories on major news events using first-hand videos and graphics from the Snapchatters witnessing and experiencing the event or incident.

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Media partners also will be able to monetise this content right from the start. Snap said it will share the revenue from the content its partners produce, the report added.

Launched in 2015, the feature was designed to take advantage of the Internet-connected cameras at the centre of the app to gather eyewitness-video accounts of events, places, or themes and in the past month itself, over 75 million people have watched the “Our Story” content on the discover section of Snapchat. (IANS)

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Teenagers Choose Snapchat Over Other Social Networking Platforms, finds Study

Snapchat will continue to add users aged 12 to 17, while Facebook will continue to lose users in that cohort

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Teenagers prefer Snapchat over Facebook, Instagram: Study. Pixabay

Photo-messaging app Snapchat is the most preferred social networking platform among US teenagers, surpassing the userbase of Facebook and Instagram in that age-category, says a new study.

In 2018, 16.4 million 12 to 17 year-olds are likely to use Snapchat, comapred with 12.8 million for Instagram, according to the analysis by market research company eMarketer.

Snapchat will remain dominant among teenagers till 2022, the report said.

“Snapchat and Instagram are the top social apps for teens, and this year they’ll add nearly the same number of new teen users,” the report quoted Christopher Bendtsen, Senior Forecasting Analyst, eMarketer as saying.

Snapchat
Snapchat on a smartphone device. Pixabay

“Snapchat will continue to add users aged 12 to 17, while Facebook will continue to lose users in that cohort. In fact, we estimate Snapchat will add 1.2 million new users in that age group by 2022, while Facebook will lose 2.2 million,” the report said.

This year, 11.5 million people in the US ages 12 to 17 will be on Facebook, down from 12.1 million in 2017. By 2022, the number of Facebook users in that age bracket will drop to 9.3 million, it added.

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However, Facebook continues to be the most used social networking app among US millennials, with 58.5 million users expected to use the platform this year followed by Instagram ranking second with 43.3 million expected users, according to the research. (IANS)

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