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Snapchat may extend stories features on web: report

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Earlier in April, Snapchat announced its "Lens Studio" software to allow users to create 2D and 3D Augmented Reality (AR)-based selfie lenses and unlock new filters created by other Snapchat users and artists. IANS

San Francisco, Dec 28, 2017: Popular photo-sharing platform Snapchat is working on extending the reach of its “Stories” feature on the web as it also continues to test a major redesign of its Android and iOS apps, reports say.

“Snapchat is developing a new product called ‘Stories Everywhere’ with a goal of making ‘Stories’ available outside the app for the first time and kick-starting the app’s stagnant user growth,” technology website Cheddar reported late Wednesday.

The company is also likely to makes it easier to share videos on other platforms through a web player that prompts people to sign up and download the app, the report added.

Meanwhile, Snap Inc. — the parent company of Snapchat has hired Rahul Chopra — the former Senior Vice-President and Global Head of Video at News Corp and also the CEO of social data agency Storyful to lead the project.

“Stories” allows the user to string together pictures and videos taken throughout the day.

Similar to social media giant Facebook’s “timeline”, this feature is public for all friends on the platform.

Snapchat is expected to overtake Facebook for the first time in the US as the user growth of the latter is set to slow among teenagers and adults, a report by market research firm eMarketer said recently.

The app currently has 166 million users globally. (IANS)

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Ahead of ‘Shazam’, Snapchat’s New AR Lens is Here

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues

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Snapchat Logo, VOA

Ahead of the release of a Warner Bros. feature film “Shazam”, photo-messaging app Snapchat has created a voice-activated Augmented Reality (AR) Lens to back the movie.

Users are allowed to access the new Lens either by scanning the Snapcode on “Shazam” movie posters or by saying “OK, Shazam”, Social Media Today reported on Friday.

“Adding new elements to Lenses makes sense — Snapchat has previously reported that a third of its 186 million daily active users ‘play with Lenses every day’, which would currently equate to some 62 million users,” the report said.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues.

In August, Snapchat released a new range of Lenses triggered by different spoken terms like “hi”, “love”, “yes”, “no” and “wow”.

Also Read- Netflix Testing New Mobile-only Subscription Plan For India

Enabling brands to tap into this, and maximise exposure through as many creative options as possible, is another way that Snapchat can grow its business appeal and capitalise on the popularity of the app, especially with younger users, the report added. (IANS)