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Snapchat may extend stories features on web: report

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Earlier in April, Snapchat announced its "Lens Studio" software to allow users to create 2D and 3D Augmented Reality (AR)-based selfie lenses and unlock new filters created by other Snapchat users and artists. IANS
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San Francisco, Dec 28, 2017: Popular photo-sharing platform Snapchat is working on extending the reach of its “Stories” feature on the web as it also continues to test a major redesign of its Android and iOS apps, reports say.

“Snapchat is developing a new product called ‘Stories Everywhere’ with a goal of making ‘Stories’ available outside the app for the first time and kick-starting the app’s stagnant user growth,” technology website Cheddar reported late Wednesday.

The company is also likely to makes it easier to share videos on other platforms through a web player that prompts people to sign up and download the app, the report added.

Meanwhile, Snap Inc. — the parent company of Snapchat has hired Rahul Chopra — the former Senior Vice-President and Global Head of Video at News Corp and also the CEO of social data agency Storyful to lead the project.

“Stories” allows the user to string together pictures and videos taken throughout the day.

Similar to social media giant Facebook’s “timeline”, this feature is public for all friends on the platform.

Snapchat is expected to overtake Facebook for the first time in the US as the user growth of the latter is set to slow among teenagers and adults, a report by market research firm eMarketer said recently.

The app currently has 166 million users globally. (IANS)

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Snapchat Expanding its ‘Our Story’ Feature

Media partners also will be able to monetise this content right from the start. Snap said it will share the revenue from the content its partners produce, the report added

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Snapchat expands 'Our Story' feature to media partners. Pixabay

Photo-messaging app Snapchat is expanding its “Our Story” feature to about 20 media partners to enable them to crowd-source images and videos for their own “Snap Stories”.

“Our Story” feature collects snaps submitted by Snapchatters from around the globe about a place, an event or a topic from different points-of-view and presents them as a Story for the rest of the community to watch.

A “Story” is a collection of Snaps that play in the order they were taken.

Previously, only Snapchat itself could develop a “Story” using inputs from people and present it to the audiences but now the extension of this feature to the media houses would allow them to weave user-submitted videos into their own stories and add context through graphics or text, Deadline.com reported late on Thursday.

Snapchat
Snapchat on a smartphone device. Pixabay

The company would provide its partner, the tools to create “Our Stories” content along with the ability to source publicly submitted snaps and provide editorial data to finalise it.

The feature would be very useful for news organisations to build stories on major news events using first-hand videos and graphics from the Snapchatters witnessing and experiencing the event or incident.

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Media partners also will be able to monetise this content right from the start. Snap said it will share the revenue from the content its partners produce, the report added.

Launched in 2015, the feature was designed to take advantage of the Internet-connected cameras at the centre of the app to gather eyewitness-video accounts of events, places, or themes and in the past month itself, over 75 million people have watched the “Our Story” content on the discover section of Snapchat. (IANS)

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