Tuesday June 25, 2019
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Snapchat Introduces Two New Features To Make The App More Interactive

Both the features have been released globally and would reach all users over the coming weeks

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Snapchat, snap shares
Snapchat made more interactive with 2 new features. Pixabay

Photo-messaging app Snapchat has introduced two new features — “Friendship Profiles” and “Bitmoji Stories” in an attempt to make the app more interactive and fun.

With “Friendship Profiles”, Snapchat would hold content like images, videos, messages and links that users have saved in Chat with a friend or a group of friends, the company wrote in a blog post on Tuesday.

“Each ‘Friendship Profile’ one will be unique, highlighting the most special moments you’ve shared and saved, showcasing relationship privately,” the post said.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat, IANS

“Bitmoji Stories” are being introduced in English language only, as a new comic strip, starring Bitmoji avtaar of the Snapchatters themselves, with guest appearances from friends.

“Find new episodes of ‘Bitmoji Stories’ each week right in the ‘Discover feed’,” the post added.

Also Read- LAVA Launches New Feature Phone ‘Prime Z’

Both the features have been released globally and would reach all users over the coming weeks. (IANS)

Next Story

Love is Central to Friendship on Snapchat in India

The friendship approach, however, is changing for the youngest generations however

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Snapchat Logo, VOA

Love is central to friendship on Snapchat in India and the country is among few that hosts large friend groups on the photo-messaging app, the company said on Tuesday.

On average, Indians have about six best friends, while the UK ranks the lowest with just nearly two or three best friends per person. On the other hand, Saudi Arabians have an average of 6.6 score on the larger friend-circle index, revealed a Snapchat survey.

According to the survey, whether in person or online, interactions with friends leave Indians with overwhelmingly positive emotions.

“Loved” (55 per cent in person versus 43 per cent online), “happy” (48 per cent in person versus 46 per cent online) and “supported” (43 per cent in person versus 36 per cent online) are the three most reported.

A third of Indians said their best friend is the opposite sex — more than any other country outside of the US.

While 63 per cent Indians consider “honesty” an important trait to have in a friend, 47 per cent value virtues like “humour” and “lightheartedness”.

“While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate it through Snapchat,” said Amy Moussavi, Snap Inc. Head of Consumer Insights.

Out of nearly 186 million global users, Snapchat has over 11 million users in India. Snapchat is bullish on India and has released a beta version of its iPhone app with support for eight new languages, five of which are Indian languages.

snapchat, lens challenge
Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

The company made its first product push for the India market in November last year, by launching a localized version of its content discovery platform Discover.

Interestingly, not only do people in India have more friends overall, they also want more, with 45 per cent of respondents indicating they would like to expand their social circle.

In the survey, Amit Desai, a lecturer of anthropology at the London School of Economics, suggested that the approach to friendship differs from ‘the East’ to ‘the West.’

In many Asian countries, including India, “friendship is more relational and focuses on seeking out an array of new and different friends who bring alternative but complementary qualities to the relationship”.

To explore how culture, age, and technology shapes preferences and attitudes related to friendship, Snapchat conducted a global survey of 10,000 people across India, Australia, France, Germany, Malaysia, Saudi Arabia, the UAE, the UK and the US.

Also Read: Apple Releases First Upcoming Beta of its Upcoming iPhone, iPad OS

The friendship approach, however, is changing for the youngest generations however.

“Gen Z is starting to turn away from such large friendship circles, with the lowest average (5.2) compared to Gen X having the most (7.5),” said the survey.

Gen Z are also half as likely as Gen Y to consider friends having a large social group they can tap into, to be an important trait. (IANS)