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Snapchat Launches its ‘Snap Kit’ Developer Platform

Snapchat announces its 'Snap Kit' for developers

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Snapchat Launches its 'Snap Kit' Developer Platform
Snapchat Launches its 'Snap Kit' Developer Platform. Pixabay
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Photo-messaging app Snapchat has announced its “Snap Kit” for developers to integrate some features from Snapchat with some features from other apps keeping in mind user privacy and security.

“‘Snap Kit’ will help Snapchatters tap into the best parts of other apps they love and help those apps integrate some of Snapchat’s experiences into their products,” a Snapchat spokesperson said in a statement on Thursday.

The “Snap Kit” will come with four integration options including the creative kit, login kit, bitmoji kit and story kit each with different and unique features.

The creative kit would allow apps to integrate their own stickers, filters, links, high scores, workout status and more into the Snap camera.

Representational image.
Representational image. Pixabay

With the login kit, users would be able to unlock features and log in to other apps faster. The bitmoji kit would let them express themselves using their bitmoji stickers.

The story kit “will enable participating apps to embed publicly shared ‘Snapchat Stories’ on their own websites to showcase to their communities. Apps will also be able to search publicly shared ‘Stories’ based on location, time, captions and more.”

Also Read: Snapchat Introduces New Feature Now Users Can Delete Chat Messages

“We are excited to bring other apps on board — but any future third party Snap Kit app integration submitted to us will need to go through a review and approval process to make sure we know how their integration will work. This review process will involve our trust and safety and customer operations teams — and any developer will need to agree to the privacy standards we have already built into this program,” the spokesperson added.

Snapchat claimed that “Snap Kit” would make sure to keep users informed about how their login data is being used and no data is shared from user’s friends with third party application.

Additionally, if a user does not use an app that they signed into with Snapchat in over 90 days, “Snap Kit” would automatically disconnect that app. (IANS)

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Snapchat Expanding its ‘Our Story’ Feature

Media partners also will be able to monetise this content right from the start. Snap said it will share the revenue from the content its partners produce, the report added

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Snapchat expands 'Our Story' feature to media partners. Pixabay

Photo-messaging app Snapchat is expanding its “Our Story” feature to about 20 media partners to enable them to crowd-source images and videos for their own “Snap Stories”.

“Our Story” feature collects snaps submitted by Snapchatters from around the globe about a place, an event or a topic from different points-of-view and presents them as a Story for the rest of the community to watch.

A “Story” is a collection of Snaps that play in the order they were taken.

Previously, only Snapchat itself could develop a “Story” using inputs from people and present it to the audiences but now the extension of this feature to the media houses would allow them to weave user-submitted videos into their own stories and add context through graphics or text, Deadline.com reported late on Thursday.

Snapchat
Snapchat on a smartphone device. Pixabay

The company would provide its partner, the tools to create “Our Stories” content along with the ability to source publicly submitted snaps and provide editorial data to finalise it.

The feature would be very useful for news organisations to build stories on major news events using first-hand videos and graphics from the Snapchatters witnessing and experiencing the event or incident.

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Media partners also will be able to monetise this content right from the start. Snap said it will share the revenue from the content its partners produce, the report added.

Launched in 2015, the feature was designed to take advantage of the Internet-connected cameras at the centre of the app to gather eyewitness-video accounts of events, places, or themes and in the past month itself, over 75 million people have watched the “Our Story” content on the discover section of Snapchat. (IANS)

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