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Snapchat Launches its ‘Snap Kit’ Developer Platform

Snapchat announces its 'Snap Kit' for developers

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Snapchat Launches its 'Snap Kit' Developer Platform
Snapchat Launches its 'Snap Kit' Developer Platform. Pixabay

Photo-messaging app Snapchat has announced its “Snap Kit” for developers to integrate some features from Snapchat with some features from other apps keeping in mind user privacy and security.

“‘Snap Kit’ will help Snapchatters tap into the best parts of other apps they love and help those apps integrate some of Snapchat’s experiences into their products,” a Snapchat spokesperson said in a statement on Thursday.

The “Snap Kit” will come with four integration options including the creative kit, login kit, bitmoji kit and story kit each with different and unique features.

The creative kit would allow apps to integrate their own stickers, filters, links, high scores, workout status and more into the Snap camera.

Representational image.
Representational image. Pixabay

With the login kit, users would be able to unlock features and log in to other apps faster. The bitmoji kit would let them express themselves using their bitmoji stickers.

The story kit “will enable participating apps to embed publicly shared ‘Snapchat Stories’ on their own websites to showcase to their communities. Apps will also be able to search publicly shared ‘Stories’ based on location, time, captions and more.”

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“We are excited to bring other apps on board — but any future third party Snap Kit app integration submitted to us will need to go through a review and approval process to make sure we know how their integration will work. This review process will involve our trust and safety and customer operations teams — and any developer will need to agree to the privacy standards we have already built into this program,” the spokesperson added.

Snapchat claimed that “Snap Kit” would make sure to keep users informed about how their login data is being used and no data is shared from user’s friends with third party application.

Additionally, if a user does not use an app that they signed into with Snapchat in over 90 days, “Snap Kit” would automatically disconnect that app. (IANS)

Next Story

Snapchat Unveils New Feature To Support 5 Additional Indian Languages

Snap recently teamed up with Reliance Jio for a first of its kind "Jio's Got Talent" creative AR challenge

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Snapchat
Snapchat which has an average of 218 million daily users is trying to build a local product for India where Facebook-owned Instagram is very popular. Pixabay

Snap, the parent company of photo-sharing app Snapchat, on Thursday rolled out support for five additional Indian languages Bengali, Kannada, Malayalam, Tamil and Telugu.

Snapchat currently supports Hindi, Marathi, Gujarati and Punjabi, which were introduced last year, bringing the total to nine, the company said in a statement.

“We continue to roll out new features and experiences that reflect the culture and values of our community in India. We are excited by the growth we’ve seen here as we have almost doubled our daily users over the past year,” said Nana Murugesan, Managing Director, International Markets at Snap Inc.

Snapchat which has an average of 218 million daily users is trying to build a local product for India where Facebook-owned Instagram is very popular.

The company opened its first office in Mumbai last year and established a team focused on expanding local partnerships, building an engaged community of creators and users and supporting local advertisers.

The company has so far announced partnerships with TSeries, NDTV and WWM Times Group.

In addition, it launched aLandmarkers’ a”Augmented Reality (AR) experiences – for the Taj Mahal and the Gateway of India, as well as AR Lenses, Filters and Stickers during Indian festivals.

Snap recently teamed up with Reliance Jio for a first of its kind “Jio’s Got Talent” creative AR challenge.

Iphone, Smartphone, Social Media, Phone, Mobile Phone
Snapchat currently supports Hindi, Marathi, Gujarati and Punjabi, which were introduced last year, bringing the total to nine, the company said in a statement. Pixabay

“India is one of the most culturally diverse countries in the world, and we want our platform to be accessible to as many people as possible,” said Murugesan.

The average number of Snaps created every day has grown to more than 3.5 billion while the average time spent per user is 30 minutes per day.

On average, 2 in 5 Snapchatters watch Discover feed content every day that offers more than 450 premium content channels worldwide.

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Snapchat recently launched a unique form of personalised entertainment with Bitmoji TV, featuring the Snapchatter and last snapped friend in a 10-episode series. (IANS)