Thursday September 19, 2019
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Snapchat Launches Lens Challenge to Spread Awareness about Bullying

Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button

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Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

Photo-messaging app Snapchat is working out ways to spread awareness about bullying on its platform by launching its first ever social impact-based Lens Challenge.

The new Lens, that would prompt the 186 million Snapchatters to describe a time when someone had a positive impact on their lives, comes as part of Snapchat’s extended “Because of You” campaign that was launched last October.

“Tap the ‘Because of You’ Lens Challenge to share a time someone positively impacted his or her life using the special Lens, then send the Snap to the ‘Because of You’ Challenge Story for the chance to be featured in the app,” web portal The Drum reported on Friday.  Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button.

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Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organisation — The Advertising Council also called the Ad Council. Pixabay

Supporting “Bullying Prevention Month” last October, Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organisation — The Advertising Council also called the Ad Council.

ALSO READ: Snapchat Announces Launch of Tools and Polling Information for Indian Voters

This year, the two collaborate again to co-host a “Creators for Good” summit as part of Snapchat’s ongoing Creator’s Lab workshop series, inviting creators to the Santa Monica Creator’s Lounge to teach them how to use their creative talents to promote social good initiatives.

“Creators for Good” is a programme from the Ad Council that works directly with celebrities, digital content creators and other established and emerging talent to promote important social messages, the report added.  (IANS)

Next Story

Spotify to Let Users Share their Favourite Music on Snapchat

Spotify now has around 232 million monthly active users globally, a 29 per cent increase year-on-year (YoY), along with 108 million premium subscribers which is also 31 per cent (YoY) growth

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Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.
Spotify Music still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May. Pixabay

Swedish music streaming app Spotify will now let users share their favourite music and podcasts with friends on Snapchat.

Snapchat is now one of the several destinations that Spotify users can share on, along with WhatsApp, Messages, Messenger, Twitter, Instagram Stories and Facebook Stories, TechCrunch reported on Monday.

The new feature would allow users to either add albums, tracks or podcasts to a story or share them directly with their friends.

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Spotify is testing it’s new feature. Pixabay

In addition, the feature would also make it possible for its artists and their teams to promote their music to Snapcat’s users.

In May 2018, it added the feature to share content on Instagram Stories in a similar manner.

Also Read: Tech Giant Apple Set to Reinvent the iPhones: Report

Spotify now has around 232 million monthly active users globally, a 29 per cent increase year-on-year (YoY), along with 108 million premium subscribers which is also 31 per cent (YoY) growth. (IANS)