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Snapchat, OnePlus will let you create AR Experiences this Diwali

Snapchat has 203 million daily active users globally, with 70 per cent playing with or using AR features every day

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Snapchat
Snapchat has partnered with OnePlus to bring Indians around the world a little closer to home to celebrate the festival of lights with the power of Snapchat's AR technology. Pixabay

In a bid to gain ground among the Indian millennials, Snapchat on Thursday teamed up with OnePlus to launch a unique Diwali campaign.

The brands have created special Lenses that brings to life landmarks like Taj Mahal, Gateway of India, Tower Bridge in London and the Eiffel Tower to commemorate the festival of lights.

“Snapchat has partnered with OnePlus to bring Indians around the world a little closer to home to celebrate the festival of lights with the power of Snapchat’s AR technology,” said Tarika Soni, Head of Commercial Strategy and Ad Monetisation for India, Snapchat.

Snapchat has 203 million daily active users globally, with 70 per cent playing with or using AR features every day.

Launched earlier this year, “Landmarkers” are available in Lens Studio and anyone can create AR experiences for Snapchat.

Snapchat
In a bid to gain ground among the Indian millennials, Snapchat on Thursday teamed up with OnePlus to launch a unique Diwali campaign. Pixabay

Lenses using our Landmarker technology enable AR experiences that can transform the world’s most iconic landmarks in real-time.

ALSO READ: Twitter Unveils New Emoji For Diwali 2019

“Building on ‘One World. One Family. OnePlus’ campaign, we collaborated with Snapchat to bring alive the festival of lights to our Indian diaspora spread across the world,” said Vikas Agarwal, General Manager, OnePlus India. (IANS)

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Researchers Associate Social Media Use to Eating Disorder in Adolescents

Social media use linked to eating disorder in children

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Eating disorder due to social media
Excessive use of Social media platforms such as Instagram and Snapchat is linked with eating disorder among children. Pixabay

Parents, take a note. Researchers have found that excessive use of social media, particularly platforms with a strong focus on image posting and viewing such as Snapchat and Instagram, is associated with eating disorder in young adolescents.

For the study, published in the International Journal of Eating Disorders, researchers examined data on 996 grade 7 and 8 adolescents.

“While a range of studies have focused on the impact of social media on body image, this is the first to examine the relationship between specific social media platforms and disordered eating behaviours and thoughts,” said study lead author Simon Wilksch from Flinders University in Australia.

Also, most other studies had focused on older adolescents or young-adult women, he said.

Eating disorder in teenagers
Adolescents develop eating disorder due to meal skipping. Pixabay

The study on associations between disordered eating and social media use among young adolescent girls and boys suggested that much more needed to be done to increase resilience in young people to become less adversely impacted by social media pressures, Wilksch added.

During the study, the research team found behaviours related to disordered eating were reported by 51.7 per cent of girls and 45 per cent of boys, with strict exercise and meal skipping being the most common.

Of these, 75.4 per cent girls and 69.9 per cent boys had at least one social media account, and Instagram was the most common.

Also Read- Fake News Spreads Like Wildfire On Social Media

According to the study, greater number of social media accounts and greater time spent on them were associated with a higher likelihood of disordered eating, thoughts and behaviours.

The researchers are launching an Australia-wide trial of the Media Smart Online programme designed to combat such pressures. (IANS)