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Snapchat Partners With Tyroo To Drive Ad-Monetisation In India

Snapchat today has 191 million users globally, including about nine million in India.

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Snapchat
Snapchat rolls out new filters for your cat. Pixabay

Snapchat today has 191 million users globally, including about nine million in India.

“This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market,” Geoffrey Reed, Snapchat’s Head of International Expansion, said in a statement.

are confident that Tyroo will be an excellent partner
The partnership with Tyroo, a Smile Group company is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth. Pixabay.

“We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India,” Reed added.

The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.

Read More: Snapchat Rolls Out Lens Which Reacts to Sound

“We’re delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat’s mission in India,” said Siddharth Puri, CEO, Tyroo.

“Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market,” Puri added. (IANS)

Next Story

Snapchat Introduces Two New Features To Make The App More Interactive

Both the features have been released globally and would reach all users over the coming weeks

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Snapchat, snap shares
Snapchat made more interactive with 2 new features. Pixabay

Photo-messaging app Snapchat has introduced two new features — “Friendship Profiles” and “Bitmoji Stories” in an attempt to make the app more interactive and fun.

With “Friendship Profiles”, Snapchat would hold content like images, videos, messages and links that users have saved in Chat with a friend or a group of friends, the company wrote in a blog post on Tuesday.

“Each ‘Friendship Profile’ one will be unique, highlighting the most special moments you’ve shared and saved, showcasing relationship privately,” the post said.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat, IANS

“Bitmoji Stories” are being introduced in English language only, as a new comic strip, starring Bitmoji avtaar of the Snapchatters themselves, with guest appearances from friends.

“Find new episodes of ‘Bitmoji Stories’ each week right in the ‘Discover feed’,” the post added.

Also Read- LAVA Launches New Feature Phone ‘Prime Z’

Both the features have been released globally and would reach all users over the coming weeks. (IANS)