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Snapchat Partners With Tyroo To Drive Ad-Monetisation In India

Snapchat today has 191 million users globally, including about nine million in India.

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help them see the value in connecting with our highly engaged users
"This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India", said Geoffrey Reed, Snapchat's Head of International Expansion. Pixabay
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Snapchat today has 191 million users globally, including about nine million in India.

“This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market,” Geoffrey Reed, Snapchat’s Head of International Expansion, said in a statement.

are confident that Tyroo will be an excellent partner
The partnership with Tyroo, a Smile Group company is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth. Pixabay.

“We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India,” Reed added.

The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.

Read More: Snapchat Rolls Out Lens Which Reacts to Sound

“We’re delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat’s mission in India,” said Siddharth Puri, CEO, Tyroo.

“Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market,” Puri added. (IANS)

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Snapchat is Shutting Down Snapcash, its Payment Service, on August 30th

The digital-payment feature was made part of Snapchat back in 2014 in partnership with "Square" that handled the actual payment processing

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Snapchat
The feature, however, did not allow cancellation of payments once the process was completed. Pixabay

Photo-messaging app Snapchat is reportedly terminating its digital peer-to-peer payment service “Snapcash” on August 30, ending its four-year long partnership with US-based mobile payment company “Square”.

“Yes, we’re discontinuing the ‘Snapcash’ feature as of August 30, 2018. ‘Snapcash’ was our first product created in partnership with another company – ‘Square’. We’re thankful for all the Snapchatters who used Snapcash for the last four years and for Square’s partnership,” TechCrunch quoted a Snapchat spokesperson as saying late on Sunday.

“Snapcash” used the regular number, expiration date and card verification value (CVV) of a debit card, allowing Snapchatters to shop, send and recieve money without having to leave the app.

snapchat
Snapchat on a smartphone device. IANS

The feature, however, did not allow cancellation of payments once the process was completed.

The digital-payment feature was made part of Snapchat back in 2014 in partnership with “Square” that handled the actual payment processing.

Also Read: Snapchat’s Camera May Help You Shop at Amazon

Even though the purpose of the feature was purely for user-convenience, it was exploited by users who offered adult content in exchange for payments through “Snapcash”. The misuse could have caused Snapchat serious legal and PR problems. (IANS)