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Snapchat Partners With Tyroo To Drive Ad-Monetisation In India

Snapchat today has 191 million users globally, including about nine million in India.

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Snapchat rolls out new filters for your cat. Pixabay
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Snapchat today has 191 million users globally, including about nine million in India.

“This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market,” Geoffrey Reed, Snapchat’s Head of International Expansion, said in a statement.

are confident that Tyroo will be an excellent partner
The partnership with Tyroo, a Smile Group company is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth. Pixabay.

“We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India,” Reed added.

The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.

Read More: Snapchat Rolls Out Lens Which Reacts to Sound

“We’re delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat’s mission in India,” said Siddharth Puri, CEO, Tyroo.

“Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market,” Puri added. (IANS)

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Snapchat Introduces New Filters Specifically For Cats

According to filter creator Chris Higa, previously, the app's filters have only worked on humans and dogs

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Snapchat
Snapchat rolls out new filters for your cat. Pixabay

Photo-messaging app Snapchat has rolled out new filters specifically for cats that will now make it look like your pet is wearing glasses.?

The photo messaging app, known for its extensive collection of photo filters, revealed the newest update in a tweet, The Independent reported late on Saturday.

“Lenses. For cool cats and their cool cats. Try them meow,” the company wrote on the microblogging site Twitter, alongside clips of the new filters, which include devil wings, glasses, unicorn horns, flower crowns and animal ears.

Snapchat
Snapchat, IANS

According to filter creator Chris Higa, previously, the app’s filters have only worked on humans and dogs.

To use the new cat-friendly filters, Snapchat users can simply click on their pet’s face through the lens of the app, which will bring up lenses with a paw icon on them.

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“I’m not sure my cat is a fan of the new Snapchat filters but I am sure I am,” a user tweeted. (IANS)

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