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Snapchat Partners With Tyroo To Drive Ad-Monetisation In India

Snapchat today has 191 million users globally, including about nine million in India.

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Snapchat
Snapchat rolls out new filters for your cat. Pixabay

Snapchat today has 191 million users globally, including about nine million in India.

“This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market,” Geoffrey Reed, Snapchat’s Head of International Expansion, said in a statement.

are confident that Tyroo will be an excellent partner
The partnership with Tyroo, a Smile Group company is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth. Pixabay.

“We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India,” Reed added.

The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.

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“We’re delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat’s mission in India,” said Siddharth Puri, CEO, Tyroo.

“Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market,” Puri added. (IANS)

Next Story

Snapchat Working on Integrating Support for Events into its Services

However, it remains unclear if the feature could be used to make public events or if it would only support private events between users and their immediate Snapchat friends

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Snapchat is reportedly planning to launch more
Snapchat in a Smartphone. IANS

Competing with a similiar functionality available on Facebook, photo-messaging app Snapchat is working on integrating support for events into its services.

The unannounced feature was spotted in Snapchat’s code by famed reverse engineer James Manchun Wong on Friday.

“Snapchat is building event invites. Swipe up on an invite to join a group chat for the event,” Wong tweeted.

It’s currently unclear exactly how Snapchat’s event feature would work – if it’s ever released – but a screenshot posted by Wong displays the look of its interface.

Snapchat, smartphones
An image of the Snapchat logo created with Post-it notes is seen in lower Manhattan, New York, May 18, 2016. VOA

“When you create an event, you can assign it a time and a place. Swiping up on an invite allows recipients to join a group chat for the event,” the report explained.

The feature allows a user to assign events to specific locations, so it seems plausible that they will integrate with the photo-messaging app’s Snap Map.

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However, it remains unclear if the feature could be used to make public events or if it would only support private events between users and their immediate Snapchat friends. (IANS)