Thursday March 21, 2019
Home Lead Story Snapchat Part...

Snapchat Partners With Tyroo To Drive Ad-Monetisation In India

Snapchat today has 191 million users globally, including about nine million in India.

0
//
Snapchat
Snapchat rolls out new filters for your cat. Pixabay

Snapchat today has 191 million users globally, including about nine million in India.

“This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market,” Geoffrey Reed, Snapchat’s Head of International Expansion, said in a statement.

are confident that Tyroo will be an excellent partner
The partnership with Tyroo, a Smile Group company is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth. Pixabay.

“We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India,” Reed added.

The partnership with Tyroo, a Smile Group company headquartered in Gurugram, is aimed at driving ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC (Asia-Pacific) region.

Read More: Snapchat Rolls Out Lens Which Reacts to Sound

“We’re delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat’s mission in India,” said Siddharth Puri, CEO, Tyroo.

“Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market,” Puri added. (IANS)

Next Story

Photo-Messaging App Snapchat To Launch In-App Gaming Platform

Speculations sparked about the launch of the long-rumoured platform because Snapchat's event invitation includes a tagline "Less Talk. More Play", Cheddar reported on Friday. 

0
snapchat
The in-app gaming space would feature games from third-party developers designed specifically to work on Snapchat. Pixabay

Photo-messaging app Snapchat is planning to announce its in-app gaming platform codenamed “Project Cognac” during its first-ever summit for content and developer partners on April 4 in Los Angeles.

Speculations sparked about the launch of the long-rumoured platform because Snapchat’s event invitation includes a tagline “Less Talk. More Play”, Cheddar reported on Friday.

social media
Games are becoming a new source of revenue for social networking giants. After YouTube, Facebook has also started rolling-out a dedicated gaming tab as part of the app’s main navigation.
Pixabay

The in-app gaming space would feature games from third-party developers designed specifically to work on Snapchat.

To kick start its venture in the gaming space, Snapchat acquired for $8.6 million an Australian gaming studio called Prettygreat — one of whose employees was behind hit mobile games like “Fruit Ninja” and “Jetpack Joyride”.

phone
The in-app gaming space would feature games from third-party developers designed specifically to work on Snapchat. Pixabay

Also Read: Health Alert! Be Cautious While Taking Pills With Inactive Ingredients, Can Lead To Adverse Reactions
In 2018, Snapchat added its own lightweight, Augmented Reality (AR) games in the app. In 2017, Chinese tech giant Tencent acquired roughly 10 per cent of Snapchat’s publicly traded shares.

Games are becoming a new source of revenue for social networking giants. After YouTube, Facebook has also started rolling-out a dedicated gaming tab as part of the app’s main navigation. (IANS)