Snap Inc. – the parent company of Snapchat – has partnered with India-based global audio and music streaming service JioSaavn to connect South Asian mobile users globally and allow users to share their music from the JioSaavn app to Snapchat.
JioSaavn is using Snap’s ‘Creative Kit’, launched in June, 2018 as part of ‘Snap Kit’, which allows developers to design and build custom-branded stickers, filters, and links.
“JioSaavn users can now share their favourite songs with family and friends on Snapchat with the tap of a button. We will also continue to work together and create new lenses around exclusive music and artists every month allowing Indian mobile users to engage with and share their music creatively,” said a joint statement.
As a content partner with Snapchat, JioSaavn would produce publisher stories so that users can experience a front-row seat to their favourite artists and events on the Discover page which is Snapchat’s content platform placed on the right of the camera. (IANS)
Love is central to friendship on Snapchat in India and the country is among few that hosts large friend groups on the photo-messaging app, the company said on Tuesday.
On average, Indians have about six best friends, while the UK ranks the lowest with just nearly two or three best friends per person. On the other hand, Saudi Arabians have an average of 6.6 score on the larger friend-circle index, revealed a Snapchat survey.
According to the survey, whether in person or online, interactions with friends leave Indians with overwhelmingly positive emotions.
“Loved” (55 per cent in person versus 43 per cent online), “happy” (48 per cent in person versus 46 per cent online) and “supported” (43 per cent in person versus 36 per cent online) are the three most reported.
A third of Indians said their best friend is the opposite sex — more than any other country outside of the US.
While 63 per cent Indians consider “honesty” an important trait to have in a friend, 47 per cent value virtues like “humour” and “lightheartedness”.
“While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate it through Snapchat,” said Amy Moussavi, Snap Inc. Head of Consumer Insights.
Out of nearly 186 million global users, Snapchat has over 11 million users in India. Snapchat is bullish on India and has released a beta version of its iPhone app with support for eight new languages, five of which are Indian languages.
The company made its first product push for the India market in November last year, by launching a localized version of its content discovery platform Discover.
Interestingly, not only do people in India have more friends overall, they also want more, with 45 per cent of respondents indicating they would like to expand their social circle.
In the survey, Amit Desai, a lecturer of anthropology at the London School of Economics, suggested that the approach to friendship differs from ‘the East’ to ‘the West.’
In many Asian countries, including India, “friendship is more relational and focuses on seeking out an array of new and different friends who bring alternative but complementary qualities to the relationship”.
To explore how culture, age, and technology shapes preferences and attitudes related to friendship, Snapchat conducted a global survey of 10,000 people across India, Australia, France, Germany, Malaysia, Saudi Arabia, the UAE, the UK and the US.