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Snapchat Rolls Out Lens Which Reacts to Sound

Snapchat's "Lenses" is one of its "face filters" feature that comes with two options, "Face Lenses" and "World Lenses".

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Snapchat is reportedly planning to launch more
Snapchat. IANS

Photo-messaging app Snapchat has reportedly rolled out its first “Lens” that reacts to sound.

“It’s a cute animal mask overlay for your face, with ears that pulse and glow, and eyes that move based on the sounds it hears. Snapchat says it’s just the first of many,” Engadget reported late Monday.

Snapchat’s “Lenses” is one of its “face filters” feature that comes with two options, “Face Lenses” and “World Lenses”.

Snapchat's "Lenses" is one of its "face filters" feature that comes with two options, "Face Lenses" and "World Lenses".
Earlier in April, Snapchat announced its “Lens Studio” software to allow users to create 2D and 3D Augmented Reality (AR)-based selfie lenses and unlock new filters created by other Snapchat users and artists. IANS

“Face Lenses” allows the users to turn into something different along with voice changes. On the other hand, “World Lenses” lets the users recreate and reimagine the surroundings around them and lets them bring characters to life.

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Earlier in April, Snapchat announced its “Lens Studio” software to allow users to create 2D and 3D Augmented Reality (AR)-based selfie lenses and unlock new filters created by other Snapchat users and artists.

Snapchat is reportedly planning to launch more “Lenses” that will react to sounds over the coming weeks. (IANS)

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Snapchat Launches Lens Challenge to Spread Awareness about Bullying

Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button

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snapchat, lens challenge
Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

Photo-messaging app Snapchat is working out ways to spread awareness about bullying on its platform by launching its first ever social impact-based Lens Challenge.

The new Lens, that would prompt the 186 million Snapchatters to describe a time when someone had a positive impact on their lives, comes as part of Snapchat’s extended “Because of You” campaign that was launched last October.

“Tap the ‘Because of You’ Lens Challenge to share a time someone positively impacted his or her life using the special Lens, then send the Snap to the ‘Because of You’ Challenge Story for the chance to be featured in the app,” web portal The Drum reported on Friday.  Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button.

snapchat, lens challenge
Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organisation — The Advertising Council also called the Ad Council. Pixabay

Supporting “Bullying Prevention Month” last October, Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organisation — The Advertising Council also called the Ad Council.

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This year, the two collaborate again to co-host a “Creators for Good” summit as part of Snapchat’s ongoing Creator’s Lab workshop series, inviting creators to the Santa Monica Creator’s Lounge to teach them how to use their creative talents to promote social good initiatives.

“Creators for Good” is a programme from the Ad Council that works directly with celebrities, digital content creators and other established and emerging talent to promote important social messages, the report added.  (IANS)