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Snapchat Rolls out a New Feature on its Platform

The tool would also offer marketers who have yet to advertise on Snapchat, a way to try out the platform without having to over invest in a comprehensive campaign

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Snapchat is reportedly planning to launch more
Snapchat in a Smartphone. IANS

To let advertisers create quick ads, photo-messaging app Snapchat has rolled out a new feature called “Instant Create” on its platform.

“Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalise your targeting. Then you’re ready to publish!” the company wrote in a blog-post, explaining the three steps of the ad-making tool.

For small and medium businesses (SMBs) that lack budgets and resources, Snapchat’s “Instant Create” offers an easy-to-use tool for creating quick single-ad campaigns with minimal design requirements, web portal Marketing Land said on Thursday.

Once provided with a business URL, Instant Create would be able to pull in photos directly from your website to help create an ad.

Snapchat, smartphones
An image of the Snapchat logo created with Post-it notes is seen in lower Manhattan, New York, May 18, 2016. VOA

For quick creatives, users would also have an option of using imported images or uploading new ones from their computers.

Currently, Instant Create only supports Snap Ads.

Also Read: Social Media Giant Facebook Makes Photo, Video Matching Tech Available For all

“Instant Create is available to all advertisers in our self-service Ads Manager. It removes friction from our self-serve tools by decreasing the time and creative investment required,” the company’s blog noted.

The tool would also offer marketers who have yet to advertise on Snapchat, a way to try out the platform without having to over invest in a comprehensive campaign. (IANS)

Next Story

Micro-blogging Site Twitter to Soon Let Users Follow Topics

Twitter revenue grew 18 per cent year-over-year to reach $841 million in the second quarter of 2019, while its average monetisable daily active users (mDAU) hit 139 million

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Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Not just people, Twitter is now testing a way to let users follow topics including sports teams, celebrities and TV shows.

Topics will be curated by Twitter, with individual tweets being identified through machine learning, and for now, only sports-related interests can be followed, The Verge reported on Wednesday.

“Our desire is to be a little bit more ambitious about the level of change that we introduce into the product,” Twitter product lead Kayvon Beykpour was quoted as saying.

You will also be able to mute topics.

For example, if you are following a TV show but have not seen the most recent episode, you can temporarily hide tweets about it.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

The micro-blogging platform aims to roll out the feature by the end of the year.

“The company is also exploring other features such as a search tool for your direct messages and the ability to reorder photos after you attached them to a tweet,” reports CNET.

Also Read: Facebook Working on Dark Mode in its Android Mobile App

The edit button, however, is not expected anytime soon.

Twitter revenue grew 18 per cent year-over-year to reach $841 million in the second quarter of 2019, while its average monetisable daily active users (mDAU) hit 139 million. (IANS)