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Snapchat Rolls out a New Feature on its Platform

The tool would also offer marketers who have yet to advertise on Snapchat, a way to try out the platform without having to over invest in a comprehensive campaign

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Snapchat is reportedly planning to launch more
Snapchat in a Smartphone. IANS

To let advertisers create quick ads, photo-messaging app Snapchat has rolled out a new feature called “Instant Create” on its platform.

“Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalise your targeting. Then you’re ready to publish!” the company wrote in a blog-post, explaining the three steps of the ad-making tool.

For small and medium businesses (SMBs) that lack budgets and resources, Snapchat’s “Instant Create” offers an easy-to-use tool for creating quick single-ad campaigns with minimal design requirements, web portal Marketing Land said on Thursday.

Once provided with a business URL, Instant Create would be able to pull in photos directly from your website to help create an ad.

Snapchat, smartphones
An image of the Snapchat logo created with Post-it notes is seen in lower Manhattan, New York, May 18, 2016. VOA

For quick creatives, users would also have an option of using imported images or uploading new ones from their computers.

Currently, Instant Create only supports Snap Ads.

Also Read: Social Media Giant Facebook Makes Photo, Video Matching Tech Available For all

“Instant Create is available to all advertisers in our self-service Ads Manager. It removes friction from our self-serve tools by decreasing the time and creative investment required,” the company’s blog noted.

The tool would also offer marketers who have yet to advertise on Snapchat, a way to try out the platform without having to over invest in a comprehensive campaign. (IANS)

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Researchers Associate Social Media Use to Eating Disorder in Adolescents

Social media use linked to eating disorder in children

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Eating disorder due to social media
Excessive use of Social media platforms such as Instagram and Snapchat is linked with eating disorder among children. Pixabay

Parents, take a note. Researchers have found that excessive use of social media, particularly platforms with a strong focus on image posting and viewing such as Snapchat and Instagram, is associated with eating disorder in young adolescents.

For the study, published in the International Journal of Eating Disorders, researchers examined data on 996 grade 7 and 8 adolescents.

“While a range of studies have focused on the impact of social media on body image, this is the first to examine the relationship between specific social media platforms and disordered eating behaviours and thoughts,” said study lead author Simon Wilksch from Flinders University in Australia.

Also, most other studies had focused on older adolescents or young-adult women, he said.

Eating disorder in teenagers
Adolescents develop eating disorder due to meal skipping. Pixabay

The study on associations between disordered eating and social media use among young adolescent girls and boys suggested that much more needed to be done to increase resilience in young people to become less adversely impacted by social media pressures, Wilksch added.

During the study, the research team found behaviours related to disordered eating were reported by 51.7 per cent of girls and 45 per cent of boys, with strict exercise and meal skipping being the most common.

Of these, 75.4 per cent girls and 69.9 per cent boys had at least one social media account, and Instagram was the most common.

Also Read- Fake News Spreads Like Wildfire On Social Media

According to the study, greater number of social media accounts and greater time spent on them were associated with a higher likelihood of disordered eating, thoughts and behaviours.

The researchers are launching an Australia-wide trial of the Media Smart Online programme designed to combat such pressures. (IANS)