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Ahead of ‘Shazam’, Snapchat’s New AR Lens is Here

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues

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Snapchat Logo, VOA

Ahead of the release of a Warner Bros. feature film “Shazam”, photo-messaging app Snapchat has created a voice-activated Augmented Reality (AR) Lens to back the movie.

Users are allowed to access the new Lens either by scanning the Snapcode on “Shazam” movie posters or by saying “OK, Shazam”, Social Media Today reported on Friday.

“Adding new elements to Lenses makes sense — Snapchat has previously reported that a third of its 186 million daily active users ‘play with Lenses every day’, which would currently equate to some 62 million users,” the report said.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues.

In August, Snapchat released a new range of Lenses triggered by different spoken terms like “hi”, “love”, “yes”, “no” and “wow”.

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Enabling brands to tap into this, and maximise exposure through as many creative options as possible, is another way that Snapchat can grow its business appeal and capitalise on the popularity of the app, especially with younger users, the report added. (IANS)

Next Story

Snapchat Testing New Feature to Let Users Binge-Watch Original Content on Its App

Currently, the short original clips are integrated into the 'Discover' section of Snapchat

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Snapchat, Feature, Content
For Snapchat's 'Creators Shows', celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form. Published

In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app, Metro.co.uk reported on Monday.

For Snapchat’s ‘Creators Shows’, celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form, vertically-oriented original videos.

Currently, the short original clips are integrated into the ‘Discover’ section of Snapchat, But the company now is planning to let users swipe over from the Discover page into a dedicated ‘Shows’ section, the report said.

The design of the new section would have a grid layout that would include users’ subscribed and recently watched shows.

Snapchat, Feature, Content
In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app. Pixabay

Without divulging further details, a Snapchat spokesperson confirmed that the company was indeed testing the feature, the report added.

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Earlier in April, Snapchat had revealed its plans of pushing original content on its app as part of its immediate plans. (IANS)