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Snapchat is Shutting Down Snapcash, its Payment Service, on August 30th

The digital-payment feature was made part of Snapchat back in 2014 in partnership with "Square" that handled the actual payment processing

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Snapchat
Teenagers prefer Snapchat over Facebook, Instagram: Study. Pixabay

Photo-messaging app Snapchat is reportedly terminating its digital peer-to-peer payment service “Snapcash” on August 30, ending its four-year long partnership with US-based mobile payment company “Square”.

“Yes, we’re discontinuing the ‘Snapcash’ feature as of August 30, 2018. ‘Snapcash’ was our first product created in partnership with another company – ‘Square’. We’re thankful for all the Snapchatters who used Snapcash for the last four years and for Square’s partnership,” TechCrunch quoted a Snapchat spokesperson as saying late on Sunday.

“Snapcash” used the regular number, expiration date and card verification value (CVV) of a debit card, allowing Snapchatters to shop, send and recieve money without having to leave the app.

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Snapchat on a smartphone device. IANS

The feature, however, did not allow cancellation of payments once the process was completed.

The digital-payment feature was made part of Snapchat back in 2014 in partnership with “Square” that handled the actual payment processing.

Also Read: Snapchat’s Camera May Help You Shop at Amazon

Even though the purpose of the feature was purely for user-convenience, it was exploited by users who offered adult content in exchange for payments through “Snapcash”. The misuse could have caused Snapchat serious legal and PR problems. (IANS)

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Snapchat Launches Lens Challenge to Spread Awareness about Bullying

Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button

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snapchat, lens challenge
Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

Photo-messaging app Snapchat is working out ways to spread awareness about bullying on its platform by launching its first ever social impact-based Lens Challenge.

The new Lens, that would prompt the 186 million Snapchatters to describe a time when someone had a positive impact on their lives, comes as part of Snapchat’s extended “Because of You” campaign that was launched last October.

“Tap the ‘Because of You’ Lens Challenge to share a time someone positively impacted his or her life using the special Lens, then send the Snap to the ‘Because of You’ Challenge Story for the chance to be featured in the app,” web portal The Drum reported on Friday.  Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button.

snapchat, lens challenge
Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organisation — The Advertising Council also called the Ad Council. Pixabay

Supporting “Bullying Prevention Month” last October, Snapchat created filters, stickers and Snap Ads against bullying in partnership with US-based non-profit organisation — The Advertising Council also called the Ad Council.

ALSO READ: Snapchat Announces Launch of Tools and Polling Information for Indian Voters

This year, the two collaborate again to co-host a “Creators for Good” summit as part of Snapchat’s ongoing Creator’s Lab workshop series, inviting creators to the Santa Monica Creator’s Lounge to teach them how to use their creative talents to promote social good initiatives.

“Creators for Good” is a programme from the Ad Council that works directly with celebrities, digital content creators and other established and emerging talent to promote important social messages, the report added.  (IANS)