Tuesday July 16, 2019
Home Lead Story Photo-messagi...

Photo-messaging App Snapchat Stops Losing its Users

While Snap lost users because of its reviled redesign, the company stressed it ultimately resulted in 30 per cent more people watching Snapchat-exclusive stories and shows, according to The Verge

0
//
Snapchat is reportedly planning to launch more
Snapchat in a Smartphone. IANS

Photo-messaging app Snapchat’s losses seem to have stabilised as the company did not add any user in the last quarter and did not lose any either.

Snap, the photo-sharing app’s parent company has said it added 186 million daily users in the final three months of 2018, unchanged from the prior quarter and ending a streak of two consecutive quarters of declining users, CNN Business reported late on Tuesday.

Earlier, Snapchat witnessed a fall in users in the wake of a controversial early 2018 redesign of the app that was intended to revive user growth but initially appeared to do the opposite.

Snapchat
Snapchat in a smartphone device.

Apart from the stable user base, Snap has also reportedly set a new record for quarterly revenue at $390 million, which brings its yearly total to more than $1.1 billion.

“In 2018, we focused on building a foundation to scale the business over the long-term by driving sustainable product innovation, scaling our advertising platform, and hiring the leadership team that will help us achieve our future goals. We ended the year with user engagement stabilising,” Evan Spiegel, Co-founder and CEO, Snap was quoted as saying in the report.

Also Read- Bonus For Facebook Employees Aiding With Social Issues

While Snap lost users because of its reviled redesign, the company stressed it ultimately resulted in 30 per cent more people watching Snapchat-exclusive stories and shows, according to The Verge. (IANS)

Next Story

Snapchat Testing New Feature to Let Users Binge-Watch Original Content on Its App

Currently, the short original clips are integrated into the 'Discover' section of Snapchat

0
Snapchat, Feature, Content
For Snapchat's 'Creators Shows', celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form. Published

In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app, Metro.co.uk reported on Monday.

For Snapchat’s ‘Creators Shows’, celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form, vertically-oriented original videos.

Currently, the short original clips are integrated into the ‘Discover’ section of Snapchat, But the company now is planning to let users swipe over from the Discover page into a dedicated ‘Shows’ section, the report said.

The design of the new section would have a grid layout that would include users’ subscribed and recently watched shows.

Snapchat, Feature, Content
In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app. Pixabay

Without divulging further details, a Snapchat spokesperson confirmed that the company was indeed testing the feature, the report added.

Also Read- MakeMyTrip, ASI Partner for Convenient Online Bookings for 116 Historical Monuments across India

Earlier in April, Snapchat had revealed its plans of pushing original content on its app as part of its immediate plans. (IANS)