Tuesday March 26, 2019
Home Lead Story Photo-messagi...

Photo-messaging App Snapchat Stops Losing its Users

While Snap lost users because of its reviled redesign, the company stressed it ultimately resulted in 30 per cent more people watching Snapchat-exclusive stories and shows, according to The Verge

0
//
Snapchat is reportedly planning to launch more
Snapchat. IANS

Photo-messaging app Snapchat’s losses seem to have stabilised as the company did not add any user in the last quarter and did not lose any either.

Snap, the photo-sharing app’s parent company has said it added 186 million daily users in the final three months of 2018, unchanged from the prior quarter and ending a streak of two consecutive quarters of declining users, CNN Business reported late on Tuesday.

Earlier, Snapchat witnessed a fall in users in the wake of a controversial early 2018 redesign of the app that was intended to revive user growth but initially appeared to do the opposite.

Snapchat
Snapchat in a smartphone device.

Apart from the stable user base, Snap has also reportedly set a new record for quarterly revenue at $390 million, which brings its yearly total to more than $1.1 billion.

“In 2018, we focused on building a foundation to scale the business over the long-term by driving sustainable product innovation, scaling our advertising platform, and hiring the leadership team that will help us achieve our future goals. We ended the year with user engagement stabilising,” Evan Spiegel, Co-founder and CEO, Snap was quoted as saying in the report.

Also Read- Bonus For Facebook Employees Aiding With Social Issues

While Snap lost users because of its reviled redesign, the company stressed it ultimately resulted in 30 per cent more people watching Snapchat-exclusive stories and shows, according to The Verge. (IANS)

Next Story

Ahead of ‘Shazam’, Snapchat’s New AR Lens is Here

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues

0
Snapchat Logo, VOA

Ahead of the release of a Warner Bros. feature film “Shazam”, photo-messaging app Snapchat has created a voice-activated Augmented Reality (AR) Lens to back the movie.

Users are allowed to access the new Lens either by scanning the Snapcode on “Shazam” movie posters or by saying “OK, Shazam”, Social Media Today reported on Friday.

“Adding new elements to Lenses makes sense — Snapchat has previously reported that a third of its 186 million daily active users ‘play with Lenses every day’, which would currently equate to some 62 million users,” the report said.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues.

In August, Snapchat released a new range of Lenses triggered by different spoken terms like “hi”, “love”, “yes”, “no” and “wow”.

Also Read- Netflix Testing New Mobile-only Subscription Plan For India

Enabling brands to tap into this, and maximise exposure through as many creative options as possible, is another way that Snapchat can grow its business appeal and capitalise on the popularity of the app, especially with younger users, the report added. (IANS)