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Snapchat Testing New Feature to Let Users Binge-Watch Original Content on Its App

Currently, the short original clips are integrated into the 'Discover' section of Snapchat

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For Snapchat's 'Creators Shows', celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form. Published

In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app, Metro.co.uk reported on Monday.

For Snapchat’s ‘Creators Shows’, celebrities and influencers like Arnold Schwarzenegger, Serena Williams and Kevin Hart record short videos that are monetised and displayed inside the app as short-form, vertically-oriented original videos.

Currently, the short original clips are integrated into the ‘Discover’ section of Snapchat, But the company now is planning to let users swipe over from the Discover page into a dedicated ‘Shows’ section, the report said.

The design of the new section would have a grid layout that would include users’ subscribed and recently watched shows.

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In a bid to compete with content-streaming players like Netflix and YouTube, photo-messaging app Snapchat is testing a new feature to let users binge-watch original content on its app. Pixabay

Without divulging further details, a Snapchat spokesperson confirmed that the company was indeed testing the feature, the report added.

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Earlier in April, Snapchat had revealed its plans of pushing original content on its app as part of its immediate plans. (IANS)

Next Story

YouTube Originals Released Post September 24 to be Free with Ads

The video-sharing site, in an email to Premium subscribers, said that Premium members will have early access to the shows, along with bonus footage

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FILE - Silhouettes are seen in front of a Youtube logo, in this picture illustration taken in Zenica, Oct. 29, 2014. VOA

Months after confirming that its Originals programming would soon be free with advertisements, YouTube has finally announced content released after September 24 will be available to non-YouTube Premium subscribers as well.

“The new freemium model for YouTube’s original content begins after September 24, 2019. All YouTube Originals series, movies, and live events moving forward will be free to watch with ads for ‘non-members’.

“However, there will be tiering system where Premium subscribers ‘get immediate access to every episode of a new season’ for binging. Free watchers will have to wait for each new instalment to be released,” 9to5Google recently reported.

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The YouTube Music app is displayed on a mobile phone in Los Angeles. VOA

The video-sharing site, in an email to Premium subscribers, said that Premium members will have early access to the shows, along with bonus footage.

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This is being seen as the Google-owned video sharing platform’s new “Single Slate” strategy and comes at a time when most other media companies such as Netflix and Amazon Prime are putting content behind paywalls. (IANS)