Photo-messaging app Snapchat is reportedly working with e-commerce giant Amazon to launch a camera feature that would identify objects within the cameras view and pull up facts about them along with the e-commerce information and listings from Amazon.
Likely to be branded either “Visual Search” or “Camera Search, the feature will help users point their cameras at a barcode, object or a source of music, long-press the camera button and get the related information,, Android Headlines reported late on Monday.
Currently understood to be referred internally as “eagle”, information about the feature has come through based on details and references found inside the latest publicly available Android Package Kit (APK) file from the Google Play Store, the report added.
Apart from Amazon, a number of different partners like Apple-owned Shazam, which is already integrated with Snapchat, would also help identify the sent content.
“It’s hard to say how far along the feature is, its possible scale and scope, or when we might see it arrive, although it seems to be quite close to being ready for prime-time according to the information,” the report added. (IANS)
Love is central to friendship on Snapchat in India and the country is among few that hosts large friend groups on the photo-messaging app, the company said on Tuesday.
On average, Indians have about six best friends, while the UK ranks the lowest with just nearly two or three best friends per person. On the other hand, Saudi Arabians have an average of 6.6 score on the larger friend-circle index, revealed a Snapchat survey.
According to the survey, whether in person or online, interactions with friends leave Indians with overwhelmingly positive emotions.
“Loved” (55 per cent in person versus 43 per cent online), “happy” (48 per cent in person versus 46 per cent online) and “supported” (43 per cent in person versus 36 per cent online) are the three most reported.
A third of Indians said their best friend is the opposite sex — more than any other country outside of the US.
While 63 per cent Indians consider “honesty” an important trait to have in a friend, 47 per cent value virtues like “humour” and “lightheartedness”.
“While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate it through Snapchat,” said Amy Moussavi, Snap Inc. Head of Consumer Insights.
Out of nearly 186 million global users, Snapchat has over 11 million users in India. Snapchat is bullish on India and has released a beta version of its iPhone app with support for eight new languages, five of which are Indian languages.
The company made its first product push for the India market in November last year, by launching a localized version of its content discovery platform Discover.
Interestingly, not only do people in India have more friends overall, they also want more, with 45 per cent of respondents indicating they would like to expand their social circle.
In the survey, Amit Desai, a lecturer of anthropology at the London School of Economics, suggested that the approach to friendship differs from ‘the East’ to ‘the West.’
In many Asian countries, including India, “friendship is more relational and focuses on seeking out an array of new and different friends who bring alternative but complementary qualities to the relationship”.
To explore how culture, age, and technology shapes preferences and attitudes related to friendship, Snapchat conducted a global survey of 10,000 people across India, Australia, France, Germany, Malaysia, Saudi Arabia, the UAE, the UK and the US.