Tuesday March 26, 2019
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Snapchat’s Camera May Help You Shop at Amazon

Apart from Amazon, a number of different partners like Apple-owned Shazam, which is already integrated with Snapchat, would also help identify the sent content

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Teenagers prefer Snapchat over Facebook, Instagram: Study. Pixabay

Photo-messaging app Snapchat is reportedly working with e-commerce giant Amazon to launch a camera feature that would identify objects within the cameras view and pull up facts about them along with the e-commerce information and listings from Amazon.

Likely to be branded either “Visual Search” or “Camera Search, the feature will help users point their cameras at a barcode, object or a source of music, long-press the camera button and get the related information,, Android Headlines reported late on Monday.

Currently understood to be referred internally as “eagle”, information about the feature has come through based on details and references found inside the latest publicly available Android Package Kit (APK) file from the Google Play Store, the report added.

Also Read: Snapchat allows Users To Export Videos In “Widescreen” Format

Apart from Amazon, a number of different partners like Apple-owned Shazam, which is already integrated with Snapchat, would also help identify the sent content.

“It’s hard to say how far along the feature is, its possible scale and scope, or when we might see it arrive, although it seems to be quite close to being ready for prime-time according to the information,” the report added. (IANS)

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Ahead of ‘Shazam’, Snapchat’s New AR Lens is Here

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues

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Snapchat Logo, VOA

Ahead of the release of a Warner Bros. feature film “Shazam”, photo-messaging app Snapchat has created a voice-activated Augmented Reality (AR) Lens to back the movie.

Users are allowed to access the new Lens either by scanning the Snapcode on “Shazam” movie posters or by saying “OK, Shazam”, Social Media Today reported on Friday.

“Adding new elements to Lenses makes sense — Snapchat has previously reported that a third of its 186 million daily active users ‘play with Lenses every day’, which would currently equate to some 62 million users,” the report said.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues.

In August, Snapchat released a new range of Lenses triggered by different spoken terms like “hi”, “love”, “yes”, “no” and “wow”.

Also Read- Netflix Testing New Mobile-only Subscription Plan For India

Enabling brands to tap into this, and maximise exposure through as many creative options as possible, is another way that Snapchat can grow its business appeal and capitalise on the popularity of the app, especially with younger users, the report added. (IANS)