Wednesday November 13, 2019
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Snapchat’s Camera May Help You Shop at Amazon

Apart from Amazon, a number of different partners like Apple-owned Shazam, which is already integrated with Snapchat, would also help identify the sent content

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Teenagers prefer Snapchat over Facebook, Instagram: Study. Pixabay

Photo-messaging app Snapchat is reportedly working with e-commerce giant Amazon to launch a camera feature that would identify objects within the cameras view and pull up facts about them along with the e-commerce information and listings from Amazon.

Likely to be branded either “Visual Search” or “Camera Search, the feature will help users point their cameras at a barcode, object or a source of music, long-press the camera button and get the related information,, Android Headlines reported late on Monday.

Currently understood to be referred internally as “eagle”, information about the feature has come through based on details and references found inside the latest publicly available Android Package Kit (APK) file from the Google Play Store, the report added.

Also Read: Snapchat allows Users To Export Videos In “Widescreen” Format

Apart from Amazon, a number of different partners like Apple-owned Shazam, which is already integrated with Snapchat, would also help identify the sent content.

“It’s hard to say how far along the feature is, its possible scale and scope, or when we might see it arrive, although it seems to be quite close to being ready for prime-time according to the information,” the report added. (IANS)

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Amazon Introduces ‘Project Zero’ in India to Block Counterfeits

Product serialisation is enabled by a unique code that brands apply within their manufacturing and packaging process, and it allows Amazon to individually scan and confirm the authenticity of every single purchase of a brand's enrolled products through Amazon's marketplace

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Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

In a bid to ensure that customers receive authentic goods when shopping on Amazon. Amazon on Tuesday announced to bring “Project Zero” to India. “Project Zero” introduces additional proactive mechanisms and powerful tools to identify, block and remove counterfeits.

Over 7,000 brands have already enrolled in Project Zero across US, Europe and Japan. A number of Indian brands participated in a pilot to help the company test the experience in India.

“With this launch, we’re excited to see many more brands in India, from small and emerging entrepreneurs to large multi-national brands, partner with us to drive counterfeits to zero and deliver a great shopping experience for our customers,” Dharmesh M Mehta, Amazon’s vice president of worldwide customer trust and partner support, said in a statement.

“Project Zero” combines Amazon’s advanced technology and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect counterfeits of their products.

Amazon, New york
A delivery person pushes a cart full of Amazon boxes in New York City, U.S., Feb. 14, 2019. VOA

It does so through three powerful tools: Automated protections, self-service counterfeit removal tool and product serialization.

“Project Zero builds on our long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon,” said Mehta.

Also Read: ASUS Brings AMD- Powered Laptops in India

In its feedback, Hindustan Unilever said the tool has brought relief to brand owners and works in a seamless manner.

Product serialisation is enabled by a unique code that brands apply within their manufacturing and packaging process, and it allows Amazon to individually scan and confirm the authenticity of every single purchase of a brand’s enrolled products through Amazon’s marketplace. (IANS)