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Snapdeal Witnesses 52% Higher Diwali Sales Than Last Year: Report

"In September, Snapdeal's total monthly transacting customers hit the highest number in the history of the company," it said

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E-commerce player Snapdeal registered 52 per cent higher Diwali sales compared to last year, owing to increase in first-time users from smaller towns which more than doubled from the last Diwali season, the company said on Sunday.

Nine out of 10 orders that Snapdeal received this Diwali came from non-metros, the company said in a statement.

“The extent and depth of orders from non-metros is an unequivocal confirmation that e-commerce is now a strong channel for buyers in smaller cities. Bharat is now embracing e-commerce and making it its own,” said a Snapdeal spokesperson.

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The traffic on the platform crossed the 225-million mark in the festive season.

The business volumes more than doubled in 120 non-metro cities, including Satara, Anand, Bharuch, Roorkee, Jhansi, Hazaribagh, Tezpur, Itanagar and Hassan, among others.

Snapdeal
Volumes of order from Snapdeal grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across the country. Pixabay

The first time users (FTUs) grew faster in smaller cities. In cities like Nashik, Surat, Chandigarh, Panaji and Guwahati, the FTUs grew by 2.3 times (YoY), said the company.

There was a 300 per cent increase in the sale of digital gift cards over last year.

Various features on Snapdeal drew immense interest, with nearly 35 million users engaging with various promotional games.

“In September, Snapdeal’s total monthly transacting customers hit the highest number in the history of the company,” it said. (IANS)

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Snapdeal Emerges as Third Largest E-Commerce Player in India

In the last one year alone, Snapdeal's traffic has grown 61 per cent on its web and mobile sites

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Snapdeal
The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Pixabay

Snapdeal registered 87 million visits on its platform in the month of September as festive season began, clearly making it the third largest e-commerce player in the country after Amazon and Walmart-owned Flipkart.

According to latest data from website traffic statistics and market intelligence company SimilarWeb, over the last two years, the traffic to Snapdeal’s web and mobile sites has more than tripled — from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019.

In the last one year alone, Snapdeal’s traffic has grown 61 per cent on its web and mobile sites.

“The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Our ability to build scale along with favourable unit economics gives Snapdeal an immense competitive advantage,” Kunal Bahl, CEO and Co-founder, Snapdeal, told IANS on Monday.

According to the September data from SimilarWeb, Amazon India continues to lead in the visits metric with 344 million visits with Flipkart-Myntra combined at second place with 314 million visits in September.

Club Factory from China is a distant fourth in the Indian market, with 29 million visits. The list is followed by ShopClues at 8.27 million visit, Tata Cliq at 7.65 million visits and Paytm Mall at 5.62 million visits.

With 848 million visits in the last 12 months, Snapdeal is more than four times the size of Club Factory, which had 205 million visits in the last 12 months, informed the company.

Snapdeal
Volumes of order from Snapdeal grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across the country. Pixabay

Today, more than 90 per cent of Snapdeal’s users come from the small towns and cities.

In the on-going Diwali sales, Snapdeal’s order volumes grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across the country, according to the company.

Snapdeal’s consolidated revenues grew by 73 per cent (from Rs 535.9 crore in FY18 to Rs 925.3 crore in FY19). The company also reduced its loss by 71 per cent (from Rs 611 crore in FY18 to Rs 186 crore in FY19).

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In the last two years, Snapdeal has added over 60,000 new seller partners, who, inturn, added over 50 million new listings.

Snapdeal now has more than 500,000 registered seller-partners, who have more than 200 million listings on the marketplace. (IANS)