Tuesday January 28, 2020
Home Indian festivals Snapdeal Witn...

Snapdeal Witnesses 52% Higher Diwali Sales Than Last Year: Report

"In September, Snapdeal's total monthly transacting customers hit the highest number in the history of the company," it said

0
//

E-commerce player Snapdeal registered 52 per cent higher Diwali sales compared to last year, owing to increase in first-time users from smaller towns which more than doubled from the last Diwali season, the company said on Sunday.

Nine out of 10 orders that Snapdeal received this Diwali came from non-metros, the company said in a statement.

“The extent and depth of orders from non-metros is an unequivocal confirmation that e-commerce is now a strong channel for buyers in smaller cities. Bharat is now embracing e-commerce and making it its own,” said a Snapdeal spokesperson.

Also Read: Facebook News: Boon for Some, Ban for Many

The traffic on the platform crossed the 225-million mark in the festive season.

The business volumes more than doubled in 120 non-metro cities, including Satara, Anand, Bharuch, Roorkee, Jhansi, Hazaribagh, Tezpur, Itanagar and Hassan, among others.

Snapdeal
Volumes of order from Snapdeal grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across the country. Pixabay

The first time users (FTUs) grew faster in smaller cities. In cities like Nashik, Surat, Chandigarh, Panaji and Guwahati, the FTUs grew by 2.3 times (YoY), said the company.

There was a 300 per cent increase in the sale of digital gift cards over last year.

Various features on Snapdeal drew immense interest, with nearly 35 million users engaging with various promotional games.

“In September, Snapdeal’s total monthly transacting customers hit the highest number in the history of the company,” it said. (IANS)

Next Story

Users In Smaller Indian Cities Prefer Buying Condoms Online

Why more users in smaller Indian cities buying condoms online

0
Packets of condoms. Pixabay

Lack of access to condom varieties and hesitancy to purchase them from the store are some of the factors driving the growth of online sale of these products, according to data released by e-commerce player Snapdeal.

Users have also become confident and more open to buying condoms online due to the discreet shipping policy for these products on Snapdeal, the company said.

As compared to last year, there has been a 30 per cent increase in the sale of condoms driven by demand from non-metros, Snapdeal said, adding that eight out of 10 orders for condoms were from non-metros.

Condoms on Snaapdeal
This Image shows Snapdeal’s Logo. Snapdeal is an Indian e-commerce company based in New Delhi, India. Wikimedia commons

“Considering the continuing hesitation around the subject of sex and its education, people are still reluctant to purchase condoms from a store,” said a Snapdeal spokesperson.

ALSO READ: Every day girls are bought and sold in Delhi’s red light areas: DCW

Over 50 per cent of the demand from non-metros was from tier-3 cities like Imphal, Moga, Aizawl, Agartala, Ernakulam, Malapuram, Shillong, Silchar, Udaipur, Hissar, Nagaon, Bardhaman, Dibrugarh, Kanpur and Ahmednagar.

“Online marketplaces have become a go-to place as it provides discreet and hassle-free purchase, which has led to increasing volumes,” the spokesperson added. (IANS)