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Snapdeal Emerges as Third Largest E-Commerce Player in India

In the last one year alone, Snapdeal's traffic has grown 61 per cent on its web and mobile sites

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Snapdeal
The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Pixabay

Snapdeal registered 87 million visits on its platform in the month of September as festive season began, clearly making it the third largest e-commerce player in the country after Amazon and Walmart-owned Flipkart.

According to latest data from website traffic statistics and market intelligence company SimilarWeb, over the last two years, the traffic to Snapdeal’s web and mobile sites has more than tripled — from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019.

In the last one year alone, Snapdeal’s traffic has grown 61 per cent on its web and mobile sites.

“The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Our ability to build scale along with favourable unit economics gives Snapdeal an immense competitive advantage,” Kunal Bahl, CEO and Co-founder, Snapdeal, told IANS on Monday.

According to the September data from SimilarWeb, Amazon India continues to lead in the visits metric with 344 million visits with Flipkart-Myntra combined at second place with 314 million visits in September.

Club Factory from China is a distant fourth in the Indian market, with 29 million visits. The list is followed by ShopClues at 8.27 million visit, Tata Cliq at 7.65 million visits and Paytm Mall at 5.62 million visits.

With 848 million visits in the last 12 months, Snapdeal is more than four times the size of Club Factory, which had 205 million visits in the last 12 months, informed the company.

Snapdeal
Volumes of order from Snapdeal grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across the country. Pixabay

Today, more than 90 per cent of Snapdeal’s users come from the small towns and cities.

In the on-going Diwali sales, Snapdeal’s order volumes grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across the country, according to the company.

Snapdeal’s consolidated revenues grew by 73 per cent (from Rs 535.9 crore in FY18 to Rs 925.3 crore in FY19). The company also reduced its loss by 71 per cent (from Rs 611 crore in FY18 to Rs 186 crore in FY19).

ALSO READ: 84% instagrammers Likely to Shop from it: Report

In the last two years, Snapdeal has added over 60,000 new seller partners, who, inturn, added over 50 million new listings.

Snapdeal now has more than 500,000 registered seller-partners, who have more than 200 million listings on the marketplace. (IANS)

Next Story

Social Media Giant Facebook Rolls Out Meme-Making App ‘Whale’

Facebook has quietly rolled out a meme-making app called 'Whale' on the Canadian App Store

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Facebook
Facebook quietly launched meme-making app Whale. Pixabay

Social media giant Facebook has quietly rolled out a meme-making app called ‘Whale’ on the Canadian App Store that may come to other markets including in India later.

The app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social networking platform that has over 2.6 billion users globally.

‘Whale’ is the latest app from NPE, after music app ‘AUX’ and chat app ‘Bump’, reports The Information.

According to Facebook, these apps are intended to help the company discover new features and services that people like.

Facebook- Whale
According to Facebook, these apps are intended to help the company discover new features. Pixabay

Facebook is slowly launching apps in new genres beyond chats to woo more users and open new avenues to make money.

Facebook-owned Instagram has also launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.

Also Read-TikTok Owner ByteDance To Launch Its Own Music Streaming Service

“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke.

Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android. (IANS)