Tuesday January 21, 2020
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Can Social Media Control “Objectionable Content” And “Political Bias” From Its Platforms?

Facebook-owned messaging platform WhatsApp intensified its fight against misinformation soon after dozens of lynching incidents in the country last year were linked to rumours spread on its platform.

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Facebook's political ad tracking has gone live for India, showing ad spends from the parties and their affiliates. Pixabay

Major social media platforms like Facebook and Twitter are aware of the damage fake news can cause to the election process in India. But none has one simple solution to eliminate the impact that misinformation can have on millions of voters.

After facing flak from the government, social media giants are in a huddle and have devised some tools and launched a few initiatives to fight fake news and political bias, in collaboration with the Election Commission of India.

China-based popular video social networking app TikTok has also reached out to the Election Commission to comply with its instructions and establish an escalation channel, abiding by the model code of conduct.

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According to Twitter’s Global Vice President of Public Policy, Colin Crowell, Twitter has now put in place a dedicated team for maintaining site integrity and focused on cleaning manipulation networks that might affect the voting process in India. Pixabay

“We have also informed Election Commission that we will not serve any paid political advertisements on our platforms in India throughout this election period,” ByteDance, which operates social media apps such as TikTok and Helo, said in a statement shared with IANS.

Facebook-owned messaging platform WhatsApp intensified its fight against misinformation soon after dozens of lynching incidents in the country last year were linked to rumours spread on its platform.

From launching awareness programmes on dangers of fake news on TV, radio and digital platforms to limiting the number of forwards to five, the messaging platform has introduced several measures.

“We’re pleased that the recent changes we’ve made to limit viral content and educate users is having an impact. This work is never done — there is more that we can and will do,” WhatsApp India head Abhijit Bose said in a statement this week.

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This not even social media players are sure of as, in their own words, there is much more to be done on this front. Pixabay

WhatsApp’s parent company Facebook is also banking on a multi-pronged strategy to fight fake news ahead of the elections. From verifying political ads to expanding the third-party fact checkers programme in India and making information labelled as fake less visible on News Feed, the social media giant has taken several measures to reduce the impact of misinformation.

Richard Allan, Facebook’s Vice President for Global Policy Solutions, said recently that the company was establishing a task force comprising “hundreds of people” in the country to prevent bad actors from abusing its platform.

Facebook’s political ad tracking has gone live for India, showing ad spends from the parties and their affiliates.

Micro-blogging site Twitter, which earlier faced accusations of being “slow” in removing “objectionable content” and “political bias” from its platform, has started showing billing details of political ads as its Ads Transparency Center for the country went live this week.

According to Twitter’s Global Vice President of Public Policy, Colin Crowell, Twitter has now put in place a dedicated team for maintaining site integrity and focused on cleaning manipulation networks that might affect the voting process in India.

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Would these efforts deter the unofficial troll army of political parties from posting misinformation?

This not even social media players are sure of as, in their own words, there is much more to be done on this front. (IANS)

Next Story

Four App Startups Sue Social Media Giant Facebook For Anti-Competitive Behaviour

The documents was obtained by NBC News and international journalistic partners

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Facebook replied to the lawsuit, saying it has no legal basis. Pixabay

Blaming Facebook of anti-competitive behaviour, four app startups have sued the social networking giant, alleging that it inappropriately revoked developer access to its platform in order to harm competitors.

The lawsuit, filed in the US District Court for the Northern District of California on Thursday, is based on more than 7,000 pages leaked last year “from an ongoing lawsuit brought by another defunct startup known as Six4Three, which made a short-lived app known as Pikinis”.

The documents was obtained by NBC News and international journalistic partners.

The documents showed that CEO Mark Zuckerberg and other Facebook officials used their market position to squeeze potential rivals and competitors from 2011 through 2015.

“This action seeks to halt the most brazen, willful anticompetitive scheme in a generation — a scheme that verges on final, irreparable completion as of the date of this Complaint,” the complaint alleged in the class-action lawsuit.

“Facebook stands today as a paragon of unbridled market power”, said the lawsuit filed by The lawsuit was filed by LikeBright, Lenddol, Cir.cl Inc and Beehive Biometric Inc.

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Blaming Facebook of anti-competitive behaviour, four app startups have sued the social networking giant, alleging that it inappropriately revoked developer access to its platform in order to harm competitors. Pixabay

Facebook replied to the lawsuit, saying it has no legal basis.

ALSO READ: “I feel that I still have to do a lot of work,” Says Veteran Writer-Lyricist Javed Akhtar

“We operate in a competitive environment where people and advertisers have many choices. In the current environment, where plaintiffs’ attorneys see financial opportunities, claims like this aren’t unexpected but they are without merit,” a company spokesperson was quoted as saying. (IANS)