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Social Media in India: Understanding The Dynamics of ‘Facebook’ and ‘Twitter’

Social media, a double-edged sword, is an evolving forum of communication in the internet media

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Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay

Social media is a strange place that connects millions of people worldwide. It is a platform that keeps people engaged in several trending issues. However, the point of concern being, how do they react? This makes social media a double-edged sword.

Let’s take an example. Once, a photo of a young schoolboy from a poor family went viral. The boy was sitting outside a Noida metro station, trying to earn money through a weighing scale and studying at the same time. He caught the attention of one of the commuters. A picture was taken and uploaded on Facebook. The picture went viral. Now, there were several people who came forward to help. One of them was the then Chief Minister of Uttar Pradesh Akhilesh Yadav, who promised to ensure full opportunity for them to study without having to work.

ALSO READ: Social Media: Here is how it is creating Lifestyle pressure on Youth!

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Twitter, the microblogging site has 23.2 million Monthly Active Users in India, which is 2nd largest in Asia-Pacific after Japan with 26 million MUAs. Pixabay

This was one example or the so-called ‘positive side’ of social media. Now let’s turn the page and look at the other side of the road. Here the ‘other-type’ instances on social media:

  • In 2012, morphed pictures and videos of earthquake victims went viral. The morphed images were aimed to show that these were Muslim victims of civil riots in Assam and Burma. This was done to provoke riots by vested interests.
  • There were instances of hate and revenge messages being spread against Hindu migrants living in South India. This resulted in a mass exodus of people from the North East.
  • At an individual level, there are many examples where when a relationship went sour, one of the partners uploaded intimate pictures, videos or information, in revenge against their former partner.
  • Another point of concern is the easy access to all types of porn by minors. This is resulting in rapidly changing social behaviour and redefining morality.

The major problem being stated is that the society as a larger whole is unable to keep pace and social media is, hence, increasing the gap between older and younger generations rather than bringing them closer.

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There are over 30 Million LinkedIn Users in India, while 467 million users globally. Pixabay

ALSO READ: Teenagers using Social Media more likely to suffer sleep deprivations: Study

Should there be government intervention in the use of social media?

India is witnessing increasing internet and mobile penetration. With first-time users onto these platforms, the risk of mass hysteria or communal reactions increases. It is imperative for the government to get together all stakeholders of civil society and try and address the issue of balancing media freedom with media regulation.

Putting regulations or any type of curbs on the internet will be a sensitive subject in any type of free society and of course, it will result in certain opposition. However, what we need to understand is, each society is different. Therefore, every society has to develop its own mechanism to address the negative consequences of social media.

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There are 16 Million Instagram users in India. Pixabay

For example, the Indian government had blocked internet services in the state of Jammu and Kashmir during the period of eid in 2015. It was a preventive measure. However, despite the ban, there were clashes with the police and violence. The point of concern being, the situation could have been much worse had the internet and social media been accessible.

With the world getting increasingly connected through the web and India on the cusp of a ‘Digital’ revolution, the government must take up establishing clear cybersecurity laws and cyber management policies on an urgent basis. Social media could work as a development catalyst or could become a national threat.

Next Story

4,000 Viewed NZ Mosques Shootings Live, Claims Facebook

Facebook said it removed the original video and hashed it to detect other shares visually similar to that video and automatically remove them from Facebook and Instagram

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Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. Facebook said it is aware of outages on its platforms including Facebook, Messenger and Instagram. VOA

Facing the flak over its inability to spot and remove the livestreaming of New Zealand mosque’s shooting, Facebook on Tuesday said 4,000 people viewed it before being taken down.

“The video was viewed fewer than 200 times during the live broadcast. No users reported the video during the live broadcast,” Chris Sonderby, VP and Deputy General Counsel, said in a blog-post. “Including the views during the live broadcast, the video was viewed about 4,000 times in total before being removed from Facebook,” Sonderby added.

Strapped with a GoPro camera to his head, the gunman broadcasted graphic footage of shooting via Facebook Live for nearly 17 minutes. It was later shared in millions on other social media platforms.

Fifty people were killed in the shootings at Al Noor Mosque and the Linwood Avenue Masjid in Christchurch on March 15 after 28-year-old Australian national Brenton Tarrant opened indiscriminate firings.

According to Facebook, the first user report on the original video came in 29 minutes after the video started, and 12 minutes after the live broadcast ended. “Before we were alerted to the video, a user on ‘8chan’ posted a link to a copy of the video on a file-sharing site,” said Sonderby.

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

“We removed the personal accounts of the named suspect from Facebook and Instagram, and are identifying and removing any imposter accounts that surface,” he said.

Facebook said it removed the original video and hashed it to detect other shares visually similar to that video and automatically remove them from Facebook and Instagram.

Also Read- Netflix Not to Integrate its Services with Apple Streaming Platform

“Some variants such as screen recordings were more difficult to detect, so we expanded to additional detection systems, including the use of audio technology,” Sonderby said.

“In the first 24 hours, we removed about 1.5 million videos of the attack. More than 1.2 million of those videos were blocked at upload, and were therefore prevented from being seen on our services,” he said. (IANS)