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Social Media in India: Understanding The Dynamics of ‘Facebook’ and ‘Twitter’

Social media, a double-edged sword, is an evolving forum of communication in the internet media

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Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay
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Social media is a strange place that connects millions of people worldwide. It is a platform that keeps people engaged in several trending issues. However, the point of concern being, how do they react? This makes social media a double-edged sword.

Let’s take an example. Once, a photo of a young schoolboy from a poor family went viral. The boy was sitting outside a Noida metro station, trying to earn money through a weighing scale and studying at the same time. He caught the attention of one of the commuters. A picture was taken and uploaded on Facebook. The picture went viral. Now, there were several people who came forward to help. One of them was the then Chief Minister of Uttar Pradesh Akhilesh Yadav, who promised to ensure full opportunity for them to study without having to work.

ALSO READ: Social Media: Here is how it is creating Lifestyle pressure on Youth!

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Twitter, the microblogging site has 23.2 million Monthly Active Users in India, which is 2nd largest in Asia-Pacific after Japan with 26 million MUAs. Pixabay

This was one example or the so-called ‘positive side’ of social media. Now let’s turn the page and look at the other side of the road. Here the ‘other-type’ instances on social media:

  • In 2012, morphed pictures and videos of earthquake victims went viral. The morphed images were aimed to show that these were Muslim victims of civil riots in Assam and Burma. This was done to provoke riots by vested interests.
  • There were instances of hate and revenge messages being spread against Hindu migrants living in South India. This resulted in a mass exodus of people from the North East.
  • At an individual level, there are many examples where when a relationship went sour, one of the partners uploaded intimate pictures, videos or information, in revenge against their former partner.
  • Another point of concern is the easy access to all types of porn by minors. This is resulting in rapidly changing social behaviour and redefining morality.

The major problem being stated is that the society as a larger whole is unable to keep pace and social media is, hence, increasing the gap between older and younger generations rather than bringing them closer.

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There are over 30 Million LinkedIn Users in India, while 467 million users globally. Pixabay

ALSO READ: Teenagers using Social Media more likely to suffer sleep deprivations: Study

Should there be government intervention in the use of social media?

India is witnessing increasing internet and mobile penetration. With first-time users onto these platforms, the risk of mass hysteria or communal reactions increases. It is imperative for the government to get together all stakeholders of civil society and try and address the issue of balancing media freedom with media regulation.

Putting regulations or any type of curbs on the internet will be a sensitive subject in any type of free society and of course, it will result in certain opposition. However, what we need to understand is, each society is different. Therefore, every society has to develop its own mechanism to address the negative consequences of social media.

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There are 16 Million Instagram users in India. Pixabay

For example, the Indian government had blocked internet services in the state of Jammu and Kashmir during the period of eid in 2015. It was a preventive measure. However, despite the ban, there were clashes with the police and violence. The point of concern being, the situation could have been much worse had the internet and social media been accessible.

With the world getting increasingly connected through the web and India on the cusp of a ‘Digital’ revolution, the government must take up establishing clear cybersecurity laws and cyber management policies on an urgent basis. Social media could work as a development catalyst or could become a national threat.

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The European Union Warns Facebook Over Consumer’s Data Usage

Facebook said it has already updated its terms of service in May to incorporate changes recommended at that point by EU authorities.

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Silhouettes of mobile users are seen next to a screen projection of Facebook logo in this picture illustration. VOA

The European Union’s consumer protection chief said Thursday she’s growing impatient with Facebook’s efforts to improve transparency with users about their data, warning it could face sanctions for not complying.

EU Consumer Commissioner Vera Jourova turned up the pressure on the social media giant, saying she wants the company to update its terms of service and expects to see its proposed changes by mid-October so they can take effect in December.

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European Justice Commissioner Vera Jourova attends an interview with Reuters at the EU Commission headquarters in Brussels, Belgium. VOA

“I will not hide that I am becoming rather impatient because we have been in dialogue with Facebook almost two years and I really want to see, not the progress — it’s not enough for me — but I want to see the results,” Jourova said.

The EU wants Facebook to give users more information about how their data is used and how it works with third party makers of apps, games and quizzes.

“If we do not see the progress the sanctions will have to come,” she said. She didn’t specify punishment, saying they would be applied by individual countries. “I was quite clear we cannot negotiate forever, we just want to see the result.”

The EU has been pressing the U.S. tech company to look at what changes it needs to make to better protect consumers and this year Facebook has had to adapt to new EU data protection rules. The concerns took on greater urgency after the Cambridge Analytica data privacy scandal erupted, in which data on 87 million Facebook users was allegedly improperly harvested.

Jourova said she hopes Facebook will take more responsibility for its nearly 380 million European users.

“We want Facebook to be absolutely clear to its users about how their service operates and makes money,” she said.

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An advertisement in The New York Times is displayed on Sunday, March 25, 2018, in New York. Facebook’s CEO apologized for the Cambridge Analytica scandal with ads in multiple U.S. and British newspapers. VOA

Facebook said it has already updated its terms of service in May to incorporate changes recommended at that point by EU authorities.

The company said it “will continue our close cooperation to understand any further concerns and make appropriate updates.”

Jourova also said U.S.-based property rental site Airbnb has agreed to clarify its pricing system in response to complaints that it could mislead consumers.

Airbnb has promised to be fully transparent by either including extra fees in the total price for a booking quoted on its website or notifying users that they might apply, she said.

 

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U.S.-based property rental site Airbnb has agreed to clarify its pricing system in response to complaints that it could mislead consumers. Flickr

The company is complying with EU demands spurred by concerns that consumers could be confused by its complicated pricing structure, which could add unexpected costs such as cleaning charges at the end of a holiday.

Airbnb is also changing its terms of service to make it clear that travelers can sue their host if they suffer personal harm or other damages. That’s in response to complaints that its booking system can leave tourists stranded if the rental is canceled when all other arrangements have been already made.

Also Read: EU Regulators Question Online Retailer Amazon’s Data Usage

Airbnb said “guests have always been aware of all fees, including service charges and taxes, before booking listings,” and will work with authorities to make it even clearer. (VOA)