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Social Media in India: Understanding The Dynamics of ‘Facebook’ and ‘Twitter’

Social media, a double-edged sword, is an evolving forum of communication in the internet media

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Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay
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Social media is a strange place that connects millions of people worldwide. It is a platform that keeps people engaged in several trending issues. However, the point of concern being, how do they react? This makes social media a double-edged sword.

Let’s take an example. Once, a photo of a young schoolboy from a poor family went viral. The boy was sitting outside a Noida metro station, trying to earn money through a weighing scale and studying at the same time. He caught the attention of one of the commuters. A picture was taken and uploaded on Facebook. The picture went viral. Now, there were several people who came forward to help. One of them was the then Chief Minister of Uttar Pradesh Akhilesh Yadav, who promised to ensure full opportunity for them to study without having to work.

ALSO READ: Social Media: Here is how it is creating Lifestyle pressure on Youth!

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Twitter, the microblogging site has 23.2 million Monthly Active Users in India, which is 2nd largest in Asia-Pacific after Japan with 26 million MUAs. Pixabay

This was one example or the so-called ‘positive side’ of social media. Now let’s turn the page and look at the other side of the road. Here the ‘other-type’ instances on social media:

  • In 2012, morphed pictures and videos of earthquake victims went viral. The morphed images were aimed to show that these were Muslim victims of civil riots in Assam and Burma. This was done to provoke riots by vested interests.
  • There were instances of hate and revenge messages being spread against Hindu migrants living in South India. This resulted in a mass exodus of people from the North East.
  • At an individual level, there are many examples where when a relationship went sour, one of the partners uploaded intimate pictures, videos or information, in revenge against their former partner.
  • Another point of concern is the easy access to all types of porn by minors. This is resulting in rapidly changing social behaviour and redefining morality.

The major problem being stated is that the society as a larger whole is unable to keep pace and social media is, hence, increasing the gap between older and younger generations rather than bringing them closer.

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There are over 30 Million LinkedIn Users in India, while 467 million users globally. Pixabay

ALSO READ: Teenagers using Social Media more likely to suffer sleep deprivations: Study

Should there be government intervention in the use of social media?

India is witnessing increasing internet and mobile penetration. With first-time users onto these platforms, the risk of mass hysteria or communal reactions increases. It is imperative for the government to get together all stakeholders of civil society and try and address the issue of balancing media freedom with media regulation.

Putting regulations or any type of curbs on the internet will be a sensitive subject in any type of free society and of course, it will result in certain opposition. However, what we need to understand is, each society is different. Therefore, every society has to develop its own mechanism to address the negative consequences of social media.

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There are 16 Million Instagram users in India. Pixabay

For example, the Indian government had blocked internet services in the state of Jammu and Kashmir during the period of eid in 2015. It was a preventive measure. However, despite the ban, there were clashes with the police and violence. The point of concern being, the situation could have been much worse had the internet and social media been accessible.

With the world getting increasingly connected through the web and India on the cusp of a ‘Digital’ revolution, the government must take up establishing clear cybersecurity laws and cyber management policies on an urgent basis. Social media could work as a development catalyst or could become a national threat.

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Facebook Seeking To Patent a Software To Build User’s Profile

Around 29 million Facebook accounts were hacked in September

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Facebook seeks to patent software to analyse who lives with you. Pixabay

Despite facing flak for leakage of personal data of millions of its users in recent times, Facebook is seeking to patent a software that could help it build profile of an user’s household – the number of people in the household, the interests that they share, nature of their relationships or even the devices that they use.

The software, which could be used to target ads, would analyse images posted to Facebook or Instagram, The Los Angeles Times reported on Friday.

An online system that predicts household features of a user — household size and demographic composition — provides improved and targeted content delivery to the user and the user’s household, according to the patent application.

To help determine whether people live in the same home, the software could look at how often people are tagged in pictures together and at the captions of the photos, it said.

“Without such knowledge of a user’s household features, most of content items that are sent to the user are poorly tailored to the user and are likely ignored,” said the patent application, which was filed last year and made public on Thursday.

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Facebook, social media. Pixabay

Facebook could also incorporate “past posts, status updates, friendships, messaging history, past tagging history” and web browsing history to put together a profile of a household or family, the report added.

The proposed online system seeks to apply one or more models trained using deep learning techniques to generate the predictions.

“For example, a trained image analysis model identifies each individual depicted in the photos of the user; a trained text analysis model derive household member relationship information from the user’s profile data and tags associated with the photos,” stated the application.

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Those profiles, in turn, could be made available to third parties that want to target “content” to users, it said.

Facebook told The Los Angeles Times that applying for the patent does not necessarily mean it will build or use the software.

Around 29 million Facebook accounts were hacked in September. (IANS)