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Social media offers access to the quickest growing marketing avenue available. It has exceeded previous marketing methods, which relied solely on a scatter gun approach to reach potential clients. On social media, you will be able to reach your desired audiences easily. Different platforms offer paid advertising means, which include targeting and retargeting to increase conversion rates.
Aside from increasing your ability to engage in personal selling to your clients, here is what social media has to offer for your small brand.
- You can drive up conversion levels
- Faster growth
- Increased visibility and brand awareness levels
- An avenue to increase website traffic for brands with an existing website
- Increased engagement and interaction levels with your target audience
- Analytic tracking to monitor different performance metrics
What is the best socialmedia platformfor your business?
Now that you know how social media could help your brand and whatyou may miss by marketing purely offline, it is time to consider the most suitable social media platform to set up your brand. What should you look for in the right social media platform for your business pages?
An ideal platform should offer access to a large number of people, which ensures that your business can find sufficient interest online. Platforms with more people from your target market may be even more lucrative than those with different demographics and large user numbers. Aside from the potential for increased visibility, your ideal platform should be free, even though it may offer some paid advertising features.
Speaking of these, a great platform should provide a variety of paid advertising options with different features to help you maximize on a number of aspects of growth. However, if you are working with a limited resource budget, you should limit your activity to those paid advertising options that suit your expense allocation and meet your performance expectations in relation to your business goals.
Instagram is a popular platform with a young, urban generation, but is constantly appealing to other demographics as well. Even brands, which are more popular than celebrities on the platform, can find some joy on the platform. You should share image and video content with your followers on the platform, making sure to use high clarity in your posts to meet the quality demands of users on the platform.
Instagram is a notoriously difficult platform to win over potential followers because many users will be interested in the most visible and most popular brand content. If your brand falls within neither, which is very likely to happen due to the large number of activity by brands online, you could stand to stagnate. You can buy likes on Instagram to increase your visibility on this tough platform, and attract more users to your posts. This could help you reach your target audiences better through shares and other aspects of personal marketing.
With hundreds of millions of followers and a steadily increasing user count, Twitter is the social media dark horse of the top five platforms. It is very popular with brands, even though it limits your textual content to 280 characters at a time. You can also share images, videos, audio files and links on the platform, allowing you to both leverage content and drive up traffic to your website if you have already set one up.
It is a very creative space, and might be a good platform to generate and test out next content ideas before using it across other platforms. Many users are looking to the platform for customer support, which requires that you maintain high user interaction levels. Slow responses on the platform may affect user trust levels in your brand and could influence the development of a bad reputation. If you are looking to increase your reach on the platform you may consider promoting your content. You can also take up
YouTube is home to billions of hours’ worth of footage, which may be ferunny, educative or interactive. You will need to find interesting enough topics to keep users visiting your brand pages consistently. Instead of traditional interviews, product releases and other worn out brand marketing strategies on the platform, you could consider spicing it up with diverse and original content that does not need to be strictly about your brand.
The platform offers paid advertising features which will increase your visibility. Users may be forced to watch an advertisement for some time, which might be enough to generate interest if carried out well and targeted at your preferred demographics.
Facebook is the largest social media platform on the internet, based on active user numbers alone. There is a high interest in the platform across the world, which makes it even more appealing to brands. You should consider setting up on the platform for the range of benefits on offer, including the best targeting strategies for any social media platform available.
The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content. You can share links, images, texts, emoji and emoticons, as well as videos. Alongside the potential for the development of brand partnerships, you will also be able to engage in personal selling and remarketing on the platform, which have been shown to have some of the highest conversion rates.
This platform allows users to share images and short video recordings. It is convenient, interactive and entertaining. However, it can also help your brand meet its goals. For starters, the platform is quickly rising in popularity, and can be a great tool for domestic reach. Even though many people around the world are not active as yet, it has made inroads into other parts of the world and will be.
The customization options offered on images and short video recordings are very appealing to users. For brands, this is an ideal platform to showcase your aesthetic side. You can take snaps around the workplace or of your environment and other potentially entertaining topics for your audience.
Representation of the Swastika on the flag of Adolf Hitler's Nazi Movement.Photo by Flickr.
Keywords: Neeraj Chopra, Olympics, Tokyo2020, Gold medal, javelin, India, Haryana
The emergence of the Industrial Revolution in Victorian England brought with it many apprehensions and fears that translated into a new genre in literature: the gothic. Today, the idea of the gothic does not have to much with literature as much as it is associated with fashion.
The Victorians began to wear black more often during the Industrial Revolution to hide the stains of soot on their clothes. Many of the working class were employed in factories. They were newly introduced to technology, the idea of coal as fuel, and the working of machines to serve a certain purpose. This kind of work was hard and messy. Wearing light colours burdened the tired folk when the stubborn stains did not get washed away.
The steam engine was invented to make locomotion easier for the masses, but it brought fear to the people. They had led quiet and simple lives till now, and suddenly their world was infiltrated with loud noises and smoke. Dark places became synonymous with evil deeds and mysteries. It was from this time that horror gained a place in the imaginations of people and artists.
A man sporting gothic clothes and shock coloured hair Image source: wikimedia commons
The gothics of today are those who have held on to these practices. There is no need to fear smoke and noise anymore, but the goths wear black clothes all the time, paint their skin a pale shade, to contrast their clothes, and wear bright shades of red. The traditional gothics decorated themselves with jewellery bearing religious significances, as the belief in Dracula and vampires emerged in the Victorian period. Today, it is a trend to wear studded crosses, or crosses made of black metal either as neck chokers, or earrings.
Modern goths also wear bright monotones to show their patronage of a certain style or order of the goths. They can be seen in neon shades of green, pink, and yellow, often sporting piercings, and matching hair. Their tastes are metallic, and they have an uncanny love for tattoos.
Designers consistently include gothic tastes and styles in their clothing lines to create inclusivity for this subculture. Being gothic, or identifying with them is somewhat a concern even in today's society, and such people are often stigmatised to the extent that it is considered a mental illness associated with the dark arts. The phenomenon is mostly observed in teenagers, and often phases out when they reach adulthood, depending on their sphere of influence.
Keywords: Gothic, Fashion, Victorian, Black, Jewellery