Thursday May 23, 2019
Home Business What Is The B...

What Is The Best Social Media Platform For Small Businesses?

Now that you know how social media could help your brand and whatyou may miss by marketing purely offline, it is time to consider the most suitable social media platform to set up your brand. What should you look for in the right social media platform for your business pages?

0
//
social media
Different platforms offer paid advertising means, which include targeting and retargeting to increase conversion rates.

 

Social media offers access to the quickest growing marketing avenue available. It has exceeded previous marketing methods, which relied solely on a scatter gun approach to reach potential clients. On social media, you will be able to reach your desired audiences easily. Different platforms offer paid advertising means, which include targeting and retargeting to increase conversion rates.

Aside from increasing your ability to engage in personal selling to your clients, here is what social media has to offer for your small brand.

  • You can drive up conversion levels
  • Faster growth
  • Increased visibility and brand awareness levels
  • An avenue to increase website traffic for brands with an existing website
  • Increased engagement and interaction levels with your target audience
  • Analytic tracking to monitor different performance metrics

What is the best socialmedia platformfor your business?

Now that you know how social media could help your brand and whatyou may miss by marketing purely offline, it is time to consider the most suitable social media platform to set up your brand. What should you look for in the right social media platform for your business pages?

An ideal platform should offer access to a large number of people, which ensures that your business can find sufficient interest online. Platforms with more people from your target market may be even more lucrative than those with different demographics and large user numbers.  Aside from the potential for increased visibility, your ideal platform should be free, even though it may offer some paid advertising features.

Speaking of these, a great platform should provide a variety of paid advertising options with different features to help you maximize on a number of aspects of growth. However, if you are working with a limited resource budget, you should limit your activity to those paid advertising options that suit your expense allocation and meet your performance expectations in relation to your business goals.

Instagram

instagram
Instagram could help you reach your target audiences better through shares and other aspects of personal marketing.

Instagram is a popular platform with a young, urban generation, but is constantly appealing to other demographics as well. Even brands, which are more popular than celebrities on the platform, can find some joy on the platform. You should share image and video content with your followers on the platform, making sure to use high clarity in your posts to meet the quality demands of users on the platform.

Instagram is a notoriously difficult platform to win over potential followers because many users will be interested in the most visible and most popular brand content. If your brand falls within neither, which is very likely to happen due to the large number of activity by brands online, you could stand to stagnate. You can buy likes on Instagram to increase your visibility on this tough platform, and attract more users to your posts. This could help you reach your target audiences better through shares and other aspects of personal marketing.

Twitter

twitter
Many users are looking to the platform for customer support, which requires that you maintain high user interaction levels.

With hundreds of millions of followers and a steadily increasing user count, Twitter is the social media dark horse of the top five platforms. It is very popular with brands, even though it limits your textual content to 280 characters at a time. You can also share images, videos, audio files and links on the platform, allowing you to both leverage content and drive up traffic to your website if you have already set one up.

It is a very creative space, and might be a good platform to generate and test out next content ideas before using it across other platforms. Many users are looking to the platform for customer support, which requires that you maintain high user interaction levels. Slow responses on the platform may affect user trust levels in your brand and could influence the development of a bad reputation. If you are looking to increase your reach on the platform you may consider promoting your content. You can also take up

YouTube

Youtube
The platform offers paid advertising features which will increase your visibility.

YouTube is home to billions of hours’ worth of footage, which may be ferunny, educative or interactive. You will need to find interesting enough topics to keep users visiting your brand pages consistently. Instead of traditional interviews, product releases and other worn out brand marketing strategies on the platform, you could consider spicing it up with diverse and original content that does not need to be strictly about your brand.

The platform offers paid advertising features which will increase your visibility. Users may be forced to watch an advertisement for some time, which might be enough to generate interest if carried out well and targeted at your preferred demographics.

 

Facebook

facebook
Facebook: The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content.

Facebook is the largest social media platform on the internet, based on active user numbers alone. There is a high interest in the platform across the world, which makes it even more appealing to brands. You should consider setting up on the platform for the range of benefits on offer, including the best targeting strategies for any social media platform available.

The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content. You can share links, images, texts, emoji and emoticons, as well as videos. Alongside the potential for the development of brand partnerships, you will also be able to engage in personal selling and remarketing on the platform, which have been shown to have some of the highest conversion rates.

Snapchat

snapchat
The customization options offered on images and short video recordings are very appealing to users.

This platform allows users to share images and short video recordings. It is convenient, interactive and entertaining. However, it can also help your brand meet its goals. For starters, the platform is quickly rising in popularity, and can be a great tool for domestic reach. Even though many people around the world are not active as yet, it has made inroads into other parts of the world and will be.

Also Read: Mothers Across Globe Feel Guilty Of Leaving Their Babies And Resuming Work

The customization options offered on images and short video recordings are very appealing to users. For brands, this is an ideal platform to showcase your aesthetic side. You can take snaps around the workplace or of your environment and other potentially entertaining topics for your audience.

Next Story

Vaccine Doubts Spread Across Social Media Like Disease, Should be Taken Down: Vaccine Chief

"We have to think about it as a disease. This is a disease," Berkley said. "This spreads at the speed of light, literally"

0
FILE - A vial of the measles, mumps, and rubella virus (MMR) vaccine is pictured at the International Community Health Services clinic in Seattle, Washington, U.S. VOA

Doubts about vaccines have spread across social media like a disease and false information that “kills people” should be taken down by the companies running digital platforms, the head of global vaccine alliance Gavi said on Tuesday.

Speaking at a U.S.-sponsored event on the sidelines of the World Health Organization’s annual assembly in Geneva, Gavi CEO Seth Berkley said there was a strong scientific consensus about the safety of vaccines.

But social media algorithms favored sensational content over scientific facts, rapidly convincing people who had never seen family members die from preventable illness.

“We have to think about it as a disease. This is a disease,” Berkley said. “This spreads at the speed of light, literally.”

vaccine
“A study says @Autism is out of control — a 78% increase in 10 years. Stop giving monstrous combined vaccinations,” Trump tweeted in 2012. Pixabay

WHO says poor vaccination coverage is causing measles outbreaks globally, with numbers spiking in countries that were previously almost free of the disease, including the United States.

Misinformation about vaccines, which the WHO says save two million lives annually, was not a freedom of speech issue and social media firms need to take it offline, Berkley said. “I remind people that this kills people,” he said.

U.S. Health and Human Services Secretary Alex Azar said complacency, misunderstanding and misinformation were causing vaccination rates to decline globally, with tragic results.

“In my country, social media conspiracy groups confuse well-meaning parents so they hesitate to get the recommended vaccinations,” Azar said.

He rejected any criticism of U.S. President Donald Trump, who repeatedly and erroneously tweeted about links between vaccines and autism in the years before he became president.

“A study says @Autism is out of control — a 78% increase in 10 years. Stop giving monstrous combined vaccinations,” Trump tweeted in 2012.

vaccine
Canada’s Chief Public Health Officer Theresa Tam said health authorities needed to “up our game,” adding that she was working with Twitter, Facebook, Google and other tech companies. Pixabay

Azar said Trump was “extremely firm” in support of vaccination.

“If you had been paying attention in the last month, you would know that the President of the United States, President Trump, was very clear and emphatic: get your shots, get your kids vaccinated, vaccines are safe,” Azar said.

ALSO READ: WHO to Strengthen Strategies to Combat Ebola Epidemic in Congo

Canada’s Chief Public Health Officer Theresa Tam said health authorities needed to “up our game,” adding that she was working with Twitter, Facebook, Google and other tech companies.

“You’ve got to get into the trenches … and begin to get engaged much more on a personal and emotional level, because people don’t understand statistics and data. If you do that. (VOA)