Social media offers access to the quickest growing marketing avenue available. It has exceeded previous marketing methods, which relied solely on a scatter gun approach to reach potential clients. On social media, you will be able to reach your desired audiences easily. Different platforms offer paid advertising means, which include targeting and retargeting to increase conversion rates.
Aside from increasing your ability to engage in personal selling to your clients, here is what social media has to offer for your small brand.
- You can drive up conversion levels
- Faster growth
- Increased visibility and brand awareness levels
- An avenue to increase website traffic for brands with an existing website
- Increased engagement and interaction levels with your target audience
- Analytic tracking to monitor different performance metrics
What is the best socialmedia platformfor your business?
Now that you know how social media could help your brand and whatyou may miss by marketing purely offline, it is time to consider the most suitable social media platform to set up your brand. What should you look for in the right social media platform for your business pages?
An ideal platform should offer access to a large number of people, which ensures that your business can find sufficient interest online. Platforms with more people from your target market may be even more lucrative than those with different demographics and large user numbers. Aside from the potential for increased visibility, your ideal platform should be free, even though it may offer some paid advertising features.
Speaking of these, a great platform should provide a variety of paid advertising options with different features to help you maximize on a number of aspects of growth. However, if you are working with a limited resource budget, you should limit your activity to those paid advertising options that suit your expense allocation and meet your performance expectations in relation to your business goals.
Instagram is a popular platform with a young, urban generation, but is constantly appealing to other demographics as well. Even brands, which are more popular than celebrities on the platform, can find some joy on the platform. You should share image and video content with your followers on the platform, making sure to use high clarity in your posts to meet the quality demands of users on the platform.
Instagram is a notoriously difficult platform to win over potential followers because many users will be interested in the most visible and most popular brand content. If your brand falls within neither, which is very likely to happen due to the large number of activity by brands online, you could stand to stagnate. You can buy likes on Instagram to increase your visibility on this tough platform, and attract more users to your posts. This could help you reach your target audiences better through shares and other aspects of personal marketing.
With hundreds of millions of followers and a steadily increasing user count, Twitter is the social media dark horse of the top five platforms. It is very popular with brands, even though it limits your textual content to 280 characters at a time. You can also share images, videos, audio files and links on the platform, allowing you to both leverage content and drive up traffic to your website if you have already set one up.
It is a very creative space, and might be a good platform to generate and test out next content ideas before using it across other platforms. Many users are looking to the platform for customer support, which requires that you maintain high user interaction levels. Slow responses on the platform may affect user trust levels in your brand and could influence the development of a bad reputation. If you are looking to increase your reach on the platform you may consider promoting your content. You can also take up
YouTube is home to billions of hours’ worth of footage, which may be ferunny, educative or interactive. You will need to find interesting enough topics to keep users visiting your brand pages consistently. Instead of traditional interviews, product releases and other worn out brand marketing strategies on the platform, you could consider spicing it up with diverse and original content that does not need to be strictly about your brand.
The platform offers paid advertising features which will increase your visibility. Users may be forced to watch an advertisement for some time, which might be enough to generate interest if carried out well and targeted at your preferred demographics.
Facebook is the largest social media platform on the internet, based on active user numbers alone. There is a high interest in the platform across the world, which makes it even more appealing to brands. You should consider setting up on the platform for the range of benefits on offer, including the best targeting strategies for any social media platform available.
The platform allows for different types of content, which makes it ideal for diverse, interactive and entertaining content. You can share links, images, texts, emoji and emoticons, as well as videos. Alongside the potential for the development of brand partnerships, you will also be able to engage in personal selling and remarketing on the platform, which have been shown to have some of the highest conversion rates.
This platform allows users to share images and short video recordings. It is convenient, interactive and entertaining. However, it can also help your brand meet its goals. For starters, the platform is quickly rising in popularity, and can be a great tool for domestic reach. Even though many people around the world are not active as yet, it has made inroads into other parts of the world and will be.
The customization options offered on images and short video recordings are very appealing to users. For brands, this is an ideal platform to showcase your aesthetic side. You can take snaps around the workplace or of your environment and other potentially entertaining topics for your audience.